Zhang Ke sat at the conference table seriously. Liu Minghui and the others had no questions about his age. Ye Xiaotong looked at him from time to time, but she still looked tender.

The marketing meeting first summarized the three-day advertisements and summarized the cooperation intentions reached as of yesterday. Although there were nearly two hours before the normal working time, when everyone entered the conference room, they still heard the phone transponders outside constantly starting up.

An exciting beginning can boost morale.

Before, if Liu Minghui, Zhou Yiping, Yang Yun and Jiang Wei had a little doubt about the office asking them to pay the work deposit, he would be completely relieved now.

When Zhang Ke returned to 1994, he was very clear about the characteristics of the development of the digital mobile phone market in various periods in the next fourteen years. Shengxin Company is still in the stage of exploring the introductory stage of the digital mobile phone market.

Zhang Ke looked at Ye Xiaotong with her chest in her arms, and she was willing to give her some tips, but she didn't hide it. Anyway, the big companies are full of marketing talents, and they will soon understand the market characteristics of this stage: "The advertisements we published in Haizhou Daily have a precedence effect. Yesterday, the funds reached the cooperation intention were more than 600,000 yuan. Today, everyone here can tell the consultant with certainty that we are Ericsson's agents in Haizhou. Miss Ye can testify for me... This is a good momentum, but we must be clear about it. Ericsson's current launch of GH388 is just an English machine, and many of the people who became rich in Haizhou early on are illiterate and semi-illiterate. This is not to look down on them, but those who can make money are powerful people, but

Their group is currently the largest customer base in the digital mobile phone market, which will limit the promotion of gh388. Fortunately, the use of gh388 is not complicated, but the random operation instructions are not concise and clear, and the translation into Chinese is not sufficient. I reorganized a copy and Ms. Ye helped me review it. If possible, we will make a booklet and randomly come with a gift..." Let Xu Si hand over the gh388 operating instructions written by the time these days to Ye Xiaotong. Zhang Ke did not have a prototype of gh388. The operating information was the original English version collected by Xie Wanqing, which was translated into Chinese. Of course, it was directly used to use the mobile phone terminology that gradually became standardized after 1997. It is definitely easier to understand and comply with the standards than Ericsson's first Chinese operating instructions.

Ye Xiaotong's understanding of digital communication is definitely much deeper than that of Xu Si, Liu Minghui and others who have just entered the industry, and he can better understand the professional level of Zhang Ke's streamlined operation instructions.

Zhang Ke peered at Ye Xiaotong with his eyes squinted at him and flipped the handwritten manuscript in surprise. His rosy lips were slightly opened and his breath was slightly gasping. He must have been scared and thought to himself: I'm a little bit, let's see what technical job is!

Zhang Ke pretended not to see Ye Xiaotong and said, "Miss Ye, what better advice?"

Ye Xiaotong's eyes dodged for a moment. This was the first time someone made her dare not look directly at her. She turned it over and couldn't give any comments. She let Zhang Ke stay there, which was a little embarrassed.

Xu Si hid behind the black-framed tortoiseshell glasses with a smile on his beautiful eyes, and said, "Don't rush to discuss the operation instructions. Our work has a good start, and Shengxin Company is also very happy to grant us the agency rights. How to further develop the market is the next topic of the meeting."

Zhang Ke temporarily let Ye Xiaotong go and his eyes closed: "There are many people who are interested in cooperation, but we need to carefully identify it. Regional-level agents have the responsibility to directly develop the market, and they are not allowed to supply goods to sellers. For the market that has just been opened, if you want to succeed, you must find the first batch of dealers. I ask you to investigate the business background of consultants in the past few days. Consultants who truly express strong willingness account for 40% of them related to pager business and sales. First of all, they are people in the communications industry and the industry

The industry opportunities are more sensitive, and more importantly, they grasp our most important potential customer group at present. A mobile phone is expensive and in this era, it is still a luxury product. Relatively speaking, it is a temporary replacement for mobile phones. Of course, a pager is not that cheap. Pager users need to upgrade their communication tools, and there are only two options: ‘Big Brother’ and digital mobile phones. Pager operators and sellers control the resources of these customer groups, which is also the focus of our recent marketing promotion work…”

Hearing this, Ye Xiaotong took out paper and pen from the handbag, Zhang Ke looked at her in surprise. She just lifted the ends of her hair behind her ears, without any embarrassment.

Ye Xiaotong's actions made Xu Si, Zhou Yiping, Liu Minghui and others more confident. Obviously, Zhang Ke's accurate analysis of the market made the marketing manager of the general agent pay attention.

Zhang Ke’s rise of the story, telling the idea that he has carefully considered these days: “Authentic, terminal dealers have relatively weak market development capabilities, and they can generally only maintain a fixed customer base. As a successful marketer, we can’t just find a dealer. Marketers need to help dealers find new markets so that they can quickly open up the market, increase the market easily, and speed up the flow of goods. Digital machines realize the separation of machine cards, and mobile phone card resources are firmly grasped by the postal system. This current situation may not change in a few years today…”

When the digital network was first opened, local post offices issued mobile phone numbers, followed by telecommunications bureaus and the predecessor of telecommunications companies. Of course, there is no need to mention this.

"... Post offices at all levels form a complete purchase and sales system. Motorola occupies this resource to occupy such a high share in the communications market. How to share this resource is the key to developing the market. First of all, we must ensure that dealers can help end users solve the problem of mobile phone numbers very conveniently. If we choose pager operators as our sellers from the beginning, we can basically solve this problem in a very good way. They should have a certain connection in the communications industry, and we must also ensure that other newly added dealers also have this ability..."

In fact, after the establishment of the State Administration of Posts, Telecommunications and Telecommunications in 1995, the separation of postal and telecommunications will not become a problem, but there are some constraints on the early stage of the digital mobile phone market.

"... Of course, there are more direct ideas. I believe some dealers already know this, but I want you to tell the dealers below clearly that the post office is not a solid piece. As long as they have the ability to place the counter in the lobby of the post office, they can share the post office resources..."

Starting from Zhang Ke's words, the development of Haizhou's mobile phone market did not take any detours. Directly entering the rental counters of post office lobbies in various places became the key to the early development of the digital mobile phone market. In Haizhou, Ericsson had a close fight with Motorola from the beginning.

Zhang Ke was not worried about the result of the hand-to-hand combat, because Ericsson launched a Chinese digital mobile phone in 1995, and Motorola was delayed by one year. He was not afraid that Motorola would use the upper-level skills to block this channel. Ericsson's domestic headquarters would also conduct high-level public relations. Just in Haizhou City, there would not be too big problems, and it would be solved by asking Sister Wan Qing to come forward and hint.

During the entire meeting, Zhang Ke talked endlessly for a long time until the college students working in the office rushed to work. At this time, a group of people attracted by advertisements had already stood at the door of the office.

Jiang Wei, Yang Yun and others received visitors according to the established work procedures, while Zhang Ke and Ye Xiaotong discussed the specific terms of the special agency contract in Xu Si's manager's office.
Chapter completed!