Jiang Wei’s lover has indeed quite a lot of ability, and the next day he will solve the advertising layout problem of Haizhou Daily.

As for the form of advertising, Zhang Ke had already considered it. He found Dingming Picture and Text Club, who made a free business card for Xu Si a few days ago, and made an advertising layout. He also printed business cards for Liu Minghui, Zhou Yiping, Yang Yun and Jiang Wei, and all of them were named sales engineers. This was a very fashionable title in 1994.

On September 10, a huge picture advertisement was published on the third page of Haizhou Daily. A Motorola "Big Brother" hung on the slightly hazy blue sea water background, and a red big word was drawn from the side: "Big Brother, you will be eliminated by the times!" The Haizhou Office of Haiyu Trading Co., Ltd. only occupies a very small place in the lower left corner of the entire picture. Apart from this, there is no other information.

Suspense advertising will become sparse and ordinary in more than ten years, but Zhang Ke believes that in 1994, this was still a very fresh form of advertising, making full use of people's curiosity, setting suspense, and attracting public attention.

In 1994, the most fashionable scenery in the city, on motorcycles, next to cars, at banquets, and at karaoke dance halls, I saw "big guys", "big guys", and "quasi-big guys" holding big brothers the size of bricks in their hands, sometimes whispering and sometimes shouting loudly, looking serious. When you get close, you often startle you: "Hey, Mr. Liu, I have a hundred treasures and sixty Mercedes-Benz..." It seems that he was taking over the high-end cars on the street. If he listened to his words, he would be a fool.

But this also shows that in the early 1990s, "Big Brother" symbolized wealth and status, which meant success. On Wednesday, Haizhou Daily published the news that "Big Brother" was about to be eliminated in half a page, which attracted the attention of readers and became a topic after dinner that day. On that day, my mother cooked good dishes and asked Zhang Ke to go home. She also heard her mother laugh at his father with advertisements: "I will set this game on the table for dinner, and it will be eliminated soon, it is not embarrassing."

Zhang Zhixing’s Motorola “big brother” was borrowed by Zhang Ke’s uncle in name. He had no idea about digital communications and said with a smile: “How is it possible? This game is more than 20,000 yuan, how can it be eliminated if it is eliminated? Today, someone in the city called Haizhou Daily to ask about this, saying that it was an advertisement for a company, just an advertisement, and it cannot be true. You said that the big brother was eliminated, who will eliminate him?”

Liang Gezhen took the Haizhou Daily that day, pointed to the address below, and asked Zhang Ke: "Is Haiyu Company the company of Zhitong's mother?"

"It seems to be." Zhang Ke said vaguely.

"Then ask when you call tonight, what's going on?"

"How old is the person who is still so curious?" Zhang Ke glanced at his mother and ignored her.

The next day, September 11th, Thursday, Haizhou Daily, the third edition of the third edition published a huge picture advertisement on the same background. Apart from the blue sea water background, there was no big brother, and there was only a line of big red words: "Who will eliminate big brother and become the new darling of Times Communication?" The address and phone number of Haiyu Company's Haizhou Office were left in the lower right corner.

While retaining suspense, the answer is destined to be revealed soon, which can further increase the public's attention rate.

Because Ye Xiaotong, the business representative of Shengxin Company, will come to Haizhou tomorrow afternoon, otherwise the suspense atmosphere will be more fully created in two or three days, and the advertising effect will be better.

Jiang Wei once again made her husband working in the Municipal Propaganda Department’s relationship, and asked the Municipal Radio Station to temporarily insert a hotline program in the afternoon to collect answers to this suspense advertisement from citizens with prizes. It only requires a small amount of gift sponsorship, but it can ensure that the suspense effect will continue to be exaggerated in the shortest time.

Although Jiang Jing and Yang Yun already knew the answer to be released tomorrow, they were still very excited. This was the advertisement itself and the advertisement had such a big impact in a very short period of time, which made them excited. In addition to Zhou Yiping's previous technical work and Jiang Wei was engaged in administrative work. Yang Minghui and Yang Yun were both familiar with advertising production, but they had never been exposed to advertising forms similar to suspense advertising.

They previously doubted whether the three-day advertising time could establish the concept of digital mobile phones in the minds of citizens. Although the answer has not been released yet, judging from the current public attention, it seems to be not difficult.

However, Zhang Ke felt that he had a little mistake and posted the office phone number, which was called to citizens who were tortured by curiosity from morning to night. People or units who were truly likely to become terminal sellers were most likely unable to contact the office because the phone was busy.

There is also the Xinhaitong Building where the office is located, which is a recently built office building in Haizhou. Dozens of companies are crowded in this office building. Many people look for addresses and go to the office to ask directly for answers. Fortunately, Xu Si saw the advertisements so well on the first day, and realized that this would happen. He urgently hired six students and odd workers from Haizhou Normal University to assist Yang Yun, Jiang Wei and others in coping with the curious people.

The answer to the mystery will naturally not be revealed in advance.

Zhang Ke and Xu Si summarized the news about the telephone consultation and door-to-door consultant on the same day at the rental house. A considerable proportion of the people were pager sales units and individuals, which also conformed to the subsequent research conclusions on the development of the digital mobile phone market.

Before 1998, mobile phones were still expensive luxury goods. Pagers, as a mobile communication equipment, were the most important alternative products for mobile phones. The units and individuals who operated and sold pagers were naturally the most sensitive to the business opportunities contained in digital communications.

Zhang Ke said to Xu Si: "These are the partners I can find at present. You must identify them as our focus to conquer. I will take time to go to the office tomorrow afternoon..."

Xu Si was still a little worried: "Will it be a bad idea to publish such an advertisement, which will make people mistakenly think that we are Ericsson's agents?"

Zhang Ke smiled and ignored it and said, "There is no clear information about us as Ericsson agents throughout the article, so we are not considered a fraud..."

Xu Si complained: "How can you say such irresponsible words?"

On the third day, September 12, Friday, Haizhou Daily did not continue to sway the citizens' appetite. On the third page, the location of "Big Brother" was replaced by Ericsson GH388 digital mobile phones, and a large line of words were drawn from the side: "Ericsson digital mobile phones will become the new darling of the Times Communication!" Next, a brief list of technical information of the digital communication network and digital mobile phones, and the address and contact number of the office also occupied the lower right corner without surprise.
Chapter completed!