Chapter 440: Too sinister to do it

Tang Xueqian, Song Peiming, and Gu Jianping, Tang Jing left after dinner. Of course, Chen Xinsheng couldn't go to the hotel to rest at this time, and took Zhang Ke to the showroom to see the prototype. He watched the highest quality video clips that could be achieved at this time. He couldn't help but sigh: "It's still hard to imagine that Ida can develop such a product alone. These sixteen improvements can be formulated as a standard. It's not appropriate to say that. Using MPEG-2 as the video storage format should be the MPEG-2 video storage format. It's impossible for general image system optimization to achieve such a high definition. This is a technical achievement that can eliminate VCDs. Have you ever had an appropriate name?"

"Super VCD, just call it that for the time being," said Zhang Ke. "The era of DVD will arrive in a few years, and super VCD does not have enough time to eliminate VCD. At most, I am optimistic about the coexistence of the two, and I have put some time on compatibility here."

"Haizhou Dongshe is very famous in the domestic piracy industry circle, and domestic promotion is much more convenient than European and American countries..."

To be promoted, the first thing to do is to solve the problem of film sources. Pirates do not have the problem of licensing and authorization, so they are naturally convenient and fast. Chen Xinsheng also said that Aida Electronics and Dongshe are the source of the piracy industry. Zhang Ke just smiled, but he would never admit it.

Chen Xinsheng stopped the picture there, and saw that the clarity of the still picture did not decrease at all. After discussing it with Ding Lei, he felt that Aida should master variable rate encoding technology, and the playback of the picture was also extremely smooth. He couldn't help but sigh: "I was thinking that TI was concentrating on people to rush in this direction, but he was not sure to achieve this level..."

TI's technical advantages in this regard are definitely not comparable to Idan. Chen Xinsheng can say this, which has already expressed the surprise he felt today.

Zhang Ke smiled and said, "I believe that TI must focus on this direction, which will definitely be faster and better than us. It's just that TI cannot focus on this direction, so we have taken a big advantage."

Chen Xinsheng smiled and said, "I fully agree with your words now. Ida doesn't need to regard King Ke as his competitor. If they want to play, let them play by themselves."

Zhang Ke smiled and asked, "I am sure you are sure of building a movement factory in the joint venture..."

"In my personal opinion, TI should not give up such an excellent collaborator as Ida, especially the two sides have no direct competition in various fields. However, in order to convince the big-nosed guys at the headquarters, should I ask Mr. Ding to write a more detailed technical review to the headquarters?"

Zhang Ke thought to himself: Maybe the deepest impression that the Americans gave Chen Xinsheng was that they were all big noses.

"We will provide some information here." Zhang Ke asked everyone to go to Ding Huai's office, and Ding Huai took out the patent technology list.

Zhang Ke also understood that just having some pretty good patented technologies does not guarantee that TI's headquarters will agree to a joint venture to build a movement factory. Europe and the United States have always had a habit of technology blockade thinking about China. TI cannot easily agree to allow laser reading heads to be produced in China.

Zhang Ke considered that Aida Electronics must be able to work hard on laser reading technology, not only can it get a share of the DVD player era, but it is not afraid of losing patents in the future HD DVD player era. In order to achieve this goal, Aida has to throw out a bigger bait.

Chen Xinsheng and Ding Lei took the list of patented technologies and looked carefully. They speculated some possible details of these technologies from simple introductory words. Chen Xinsheng finally said: "I think there are some patented technologies that can be used in DVD decoding and control systems. Even if Aida specializes in DVD disc system control chips in the future, it will have good results..."

To predict the market size of DVD disc machine in the future, and to segment it into DVD disc machine system control chips, there should be nearly 10 billion markets. However, Ida Electronics' ambition cannot be limited to sharing the disc machine system control chip market.

Although Chen Xinsheng said that some patented technologies can be used on DVD decoding chips, due to the diversity of patented technologies, overseas giants can completely replace them with other patented technologies and achieve the same effect.

The formulation of industry standards is largely not a question of technological advancement, but who controls the larger commercial market and who controls the greater voice.

For example, variable rate encoding technology cannot be included in the industry standards of DVD players, Aida Electronics can only avoid the patent fees for this item; if it can be included in the industry standards, it can not only charge the patent fees for this item from other companies, but also license other DVD players patent technologies to exempt part or even all patent fees.

There is a huge difference between the two, but with Aida Electronics' current strength, they are simply not qualified to make their patented technology accepted by DVD player standards.

Regarding these technologies, Zhang Ke had discussed them in detail with Ding Huai before. Although his professional knowledge is still very lacking, he can at least tell which technologies can be used for control systems and which technologies can be used for decoding systems. I believe that Chen Xinsheng, a professional, is even more clear about it.

Perhaps TI had never thought that one of their products could make huge profits of 100 million US dollars a year in a region. The decoding board contributed 60% of the profits to TI's China Company. This was simply an extremely wonderful time.

For TI, something more wonderful than this wonderful time is nothing more than continuing this wonderful time indefinitely. Unfortunately, this is just a luxury.

Zhang Ke said: "I heard that Xinke found a technology company run by Taiwanese in Silicon Valley to develop decoding chips. President Chen thought how long will it take for them to make it..."

This is very important, especially since this technology company run by a Taiwanese has made some progress in the development of decoding chips recently, and has almost mastered the technology equivalent to the first generation of decoding chips, which has caused TI and Scooper to feel a sense of crisis.

"Your news in this regard is not weak!" Chen Xinsheng smiled with emotion. He knew that if Ida had not been able to share the monopoly of the decoding board, there would have been some things that they would have done in front of Xinke Electronics. TI and Ida had too in-depth cooperation in this regard, and they could have reached the point of knowing the truth. Zhang Ke naturally understood what TI was worried about. Chen Xinsheng shook his head helplessly and said: "They are researching from scratch and want to come up with products that are comparable to the second-generation decoding chips, and they must ensure stable and reliable quality, not a year later."

"I think it's only one year. After all, the new science can provide strong technical support," Zhang Ke's judgment time can be more accurate. He may calculate the opportunity for the decoder market to interrupt the monopoly based on the price reduction of the DVD player that has happened. It was almost the end of 1997. "Good times are so short, and it's a pity to think about it."

This sentence is not Zhang Ke teased Chen Xinsheng. If the decoding board market continues to monopolize, he can continue to share the huge monopoly profits from TI.

"It's so short!" Chen Xinsheng also sighed.

"Do you think Sgobo is possible to convince him?" Zhang Ke suddenly asked Chen Xinsheng.

"If they can see clearly the direction of the decoding board market, how could they not be convinced?" Chen Xinsheng asked Zhang Ke.

“What should I do?”

"Your chip integration is already good, but if such chips are on the market, the technology will be cracked quickly. Although there is a review and patent application, it is not guaranteed that others will soon develop alternative technologies. Even if others use these technologies directly, the situation is not optimistic in terms of the protection of knowledge copyright in China, unless Ada decides to do the European and American markets..."

Chen Xinsheng wanted to belittle the value of relevant patented technologies, so Zhang Ke naturally could not let him go. He said: "The European and American markets are impossible, I know this very well; at home, and not restricted by international monopoly conventions, Ida can enjoy exclusive patent rights. Even if the technology is kept confidential for only half a year, patent rights can at least limit the main competitors, which is enough for Ida..."

"Where is the promotion?" Chen Xinsheng asked, "Is Aida Electronics also a promotion? Are you not afraid of others being dirty and you colluding with pirated merchants?"

Without using the piracy industry, the problem of film source cannot be solved quickly, and naturally it is impossible to quickly promote super VCD.

Zhang Ke was a little embarrassed, but he had to be shameless and said, "If you want to make money, you must be thick-skinned. They can't laugh at 100 steps in fifty steps."

Everyone actually gained practical benefits from the piracy industry. If it weren't for piracy to solve the film source problem, the DVD player market would never have developed so rapidly, and TI would naturally not be able to make huge profits from the decoding board.

After Zhang Ke said this, Chen Xinsheng turned a little red and said, "I think Ada's demeanor should not be limited to China. Some things should be paid attention to."

European and American film companies and publishers especially hate piracy. If Aida Electronics wants to enter the European and American market to share DVDs and future high-definition movie disc player cakes, it still needs to draw a clear line between piracy.

If Aida Electronics wants to enjoy the benefits of super VCD, it is absolutely impossible to lose its unclear relationship with pirated merchants.

Ding Huai was dizzy when he heard this. He just mentioned the key point of bringing Sgobo in. Zhang Ke and Chen Xinsheng were able to keep the topic so irrelevant. Chen Xinsheng is really amazing, knows technology, and is a master in negotiations. No wonder he can stand alone in China for TI.

Seeing that Zhang Ke would not take the initiative to say his purpose, Chen Xinsheng said directly: "Ida should have considered the issue of transferring relevant technologies to TI and Scooper at the same time?"

"Well," Zhang Ke nodded and said, "TI and Scooper integrate related technologies into decoding chips. They should be considered the third-generation decoding chip. In this way, I wonder if the Taiwanese company in Silicon Valley is still confident of continuing to study? If they lose confidence from now on, that's great, TI and Scooper can rest assured that the decoding board market will be monopolized until the VCD is completely eliminated by DVD."

Of course, when VCD and DVD coexist, VCD can only survive at a low price. TI and Scooper must gradually compress monopoly profits to make as much profit as possible until the price difference between VCD and DVD drops so that VCD cannot survive.

This is just one of them.

Zhang Ke continued: "There are some technical gaps between super VCD and DVDs, but the gap is not very big. It is a luxury to prevent the DVD from coming out. However, the faster the promotion of super VCD, the more it can delay the time when DVDs are eliminated. Even if VCD and DVD coexist until the real third-generation video technology appears, it is not impossible. I think the most rapid way to promote super VCD is to cooperate with three companies, Ada, TI, and Scooper."

TI and Scooper have completely monopolized the decoding board market. They have joined forces to promote a DVD player technology, which is definitely a standard technology that the entire industry cannot avoid.

In the history that happened, domestic movie disc machine manufacturers argued over the standards for super VCDs until mid-1998. At that time, the best time to promote super VCDs was lost.

If you want to push, you have to push it at this time.

Chen Xinsheng said: "For the purpose of keeping technology confidentiality, Ida Electronics should give up using these technologies in new products, and Ida Electronics can accept it?"

"It's acceptable. Ada can wait for TI and Scooper to develop the third-generation decoding chip before launching a new phone." Zhang Ke said, "Some patented technologies in the control system are enough to keep Ada Electronics' leading edge for a period of time..."

When the matter talks about this, the next step is the conditions for Ida to transfer these technologies. Of course, Chen Xinsheng was not authorized to negotiate with Ida in this regard. He needs to communicate with TI headquarters first, and also determine whether to negotiate with Ida with Scooper or separately.

Chen Xinsheng has thought that Aida only cooperates with TI.

Chen Xinsheng asked Zhang Ke: "Has Mr. Ke also made an appointment with Scooper's Emer to visit Aida Electronics recently?"

"Emer bullied him badly last year, and I can't continue to bully him this year." Zhang Ke said with a smile.

Last year, TI forced to snatch half of the market share of the decoding board from Scooper, saying "it was bullied so badly." Chen Xinsheng smiled and thought that from his own interests, they could not only cooperate with TI alone.

Chen Xinsheng said: "I hope that every year I can visit Aida Electronics, I will encounter such surprises."

"There will be," Zhang Ke said with a smile, looking at his watch, "It's getting late, and it won't delay your return to the hotel to rest. At this point, it should be afternoon in the United States, right?"

Chen Xinsheng smiled helplessly, saying that he was going back to the hotel to rest, but reminded that this time was working hours in the United States.

#

It was already two o'clock in the morning when I came back from the hotel. Zhang Ke got off the bus in front of the community and did not plan to leave the house tomorrow morning. There was no need for Fu Jun to come on time.

It was chilly and cold in the early winter night, and the crescent moon emitted a lilac halo. Zhang Ke remembered a text about reading the clouds to recognize the weather. He looked up and thought for a while, but he didn't remember the crescent moon emitted a lilac halo to indicate what kind of weather it would be tomorrow.

Although it was early morning, Zhang Ke was not sleepy. He turned on the TV and felt that the living room was too empty and a little cold. The living room was very spacious and it took a long time to turn on the air conditioner before the temperature could rise. Zhang Ke ran upstairs to wrap the duck down quilt and wrapped it around him.

In 1996, there were few late-night programs and very boring, but there were already special shopping stations, and there were a large number of newspapers and magazines to read. Like last year, a large number of reports about CCTV's betting kings were reported.

"Why haven't you been asleep yet?" Wanqing pushed the door and saw Zhang Ke sitting cross-legged on the sofa reading newspapers with a duck down quilt. Although the TV was on, it silenced.

Wanqing was wearing a thick velvet sweatshirt for exercise in the morning, and the curtains in the living room were pulled up. Only then did Zhang Ke notice that it was already lit outside and sighed: "Ah, it's so late!"

"What's so late?" Wan Qing said with a smile, "It should be said that it was so early. I talked very late yesterday?"

Zhang Ke opened the duck down quilt and let Wan Qing hide in, and wrapped both of them tightly with the quilt. These days, Zhitong was with Xu Xueping and Zhou Shuhui, and Wan Qing also got leisurely. The two of them had more opportunities to get along with each other.

Wanqing took off her shoes, curled up her legs, looked at the coffee table full of newspapers, stretched her feet out, and opened them to take a look. She almost turned them on the relevant reports of Kewang Electrical Appliances. She looked up and pressed Zhang Ke's chin just now and asked him, "Didn't you say you don't care about Kewang?"

"Oh, I promised Tang Jing's father yesterday that he would give King Ke the opportunity to contribute to Haizhou's economic construction, and of course he would not use the price reduction to kill each other, but he would not let them live too well and be considering this."

"What are the gains from Chen Xinsheng?"

"TI can probably make a huge profit of about 100 million US dollars from the decoding board this year. Seeing that such a wonderful time is about to end, what choice do you think they will make?" Zhang Ke smiled, "But Chen Xinsheng also needs to communicate with TI's headquarters. Tomorrow, Emer of Scooper will come to Haizhou, and I believe it will be motivated to make decisions for them."

"Will you not promote super VCDs at the dealer conference?"

"There is a need for technical confidentiality, and I am still thinking that it is not fun to scare others away in a flash," Zhang Ke hugged Wan Qing's body tightly in his arms. "However, if you don't use this big killer weapon, you must prevent Ke Wang from using this dealer conference to grab our channel resources, and you must also use your brain in other places."

Aida launched a super VCD at the dealer conference. Not to mention that dealers will hold Aida's thick thighs desperately. Video disc assembly manufacturers will never easily mess with Aida before mastering relevant technologies. They have a leading technology advantage and nearly half of the market share. Even those who are superstitious about market methods will not expect to overwhelm Aida in the DVD player industry.

At that time, when the Xie family saw that the strong attack was not good, they would adopt conservative tactics. Especially in China, there was still a market for using politics to influence the economy. The city had unified opinions and supported King Ke to contribute to the economic development of Haizhou City. To some extent, Ida had to "submit" to the overall situation of the city.

It is necessary to be a physical entity in China and keep a low profile in front of political forces. However, this kind of low profile is not impossible to exchange for other benefits. For example, the candidate for president of a city commercial bank and the issue of determining the authority of the loan review committee can allow Zhou Fuming's group to make some concessions.

Wan Qing was in the quilt, putting her hand on Zhang Ke's knee and said, "Then please use your brain more, but I think another benefit of cooperating with TI and Scooper to develop third-generation decoding chips can limit the development of Aida's real competitor Xinke Electronics. Do you think so too..."

"Xinke Electronics is committed to opening up the monopoly pattern of the decoding board market. The third-generation decoding chip has been developed. At least in the era of VCD video disc machines, Xinke Electronics' efforts cannot be successful. It should be considered a setback, right?"

Xinke Electronics occupies the second largest share in the DVD player market. Not only in terms of market share, technical strength, brand advantages, marketing and R&D strategies, etc., they all constitute direct competition with Ida. In addition to the DVD player market, Zhang Ke will step by step to make Xiangxue's sea air conditioner, laundry box and other white electric products, and will also form a direct competition with Xinke Electronics. Of course, Zhang Ke has a sinister intention. Once the third-generation decoding chip is given to TI, Scooper will soon develop it, which will have the most direct and almost devastating blow to the Taiwanese-run technology company in Silicon Valley. The company has now independently developed the first-generation decoding chip technology. As long as the company is eaten, Acooper will quickly master the first to third-generation decoding chip technology. Even if TI and Scooper will prevent Acooper from doing this, Acooper will not make decoding chips by itself, and the accumulation of related technologies is an extremely valuable resource.

Zhang Ke was also afraid that his intention would be too sinister in the eyes of others, and thought that this kind of pride would be temporarily put on his stomach and not bothering others.
Chapter completed!