Chapter 439: Taking the overall situation into consideration

Seeing that Zhang Ke was so confident in building a movement factory in joint venture, Chen Xinsheng's curiosity was extremely high, but Zhang Ke was very patient with him to visit the electronics industrial park. Chen Xinsheng couldn't help complaining: "Curiosity can torture people to death."

"We always have time to prepare for Ding Huai, okay, let's go to the technology company now."

When going down the stairs, Zhang Ke told Chen Xinsheng about his splitting of the R&D center from Aida Electronics.

Ida Electronics focuses on technical investment, which Chen Xinsheng has long appreciated, otherwise the cooperation between TI and Ida would never have reached the depth of this year.

Chen Xinsheng asked: "Then will there be no R&D center for Ida Electronics?"

"So," said Zhang Ke, "In terms of the company's complete structure, it is necessary to retain the R&D center, but it is just a coincidence with the audio-visual technology research room under the Kumho Electronics Research Institute..."

"Can I understand that the tentacles of Kumho Electronics Research Institute have reached beyond the field of audio-visual technology?" Chen Xinsheng asked seriously.

"Ida has been making some money this year. Where can I spend?" Zhang Ke said lightly, "The establishment of the Kumho Electronics Research Institute is to facilitate the wider research areas. Otherwise, those projects will be carried out under the name of the Ida Electronics Research and Development Center, and those who are interested in doing their jobs will laugh at us if we see it."

"Haha," Chen Xinsheng laughed, "I really want to see how I don't do the right way. You just said that you should prepare a product for a handheld learning machine. The technology should be fully mature?"

"In the past two years, I have accumulated some experience in the research on DVD player control systems. Now I want to try it out in other places..."

Chen Xinsheng is clear about Aida's technical advantages in the DVD player control system. TI threw the development of the outer layer application technology of decoding chips to Taite Optoelectronics Research Institute, which is because he wanted to take advantage of Aida's advantages in this regard. Chen Xinsheng also believed that Aida Electronics should have mastered all the DVD player technologies except the decoding core and laser reading head.

TI, Scooper and Philips will provide complete system solutions to DVD player assembly manufacturers. With the increasing improvement of DVD player functions and the increasingly complex system control, the production of system control chips is not competent for mainstream DVD player manufacturers. Taiwanese electronic manufacturers intervene in time, completely making DVD player production a job that only a few migrant workers can do.

In addition to its superior functions, the quality stability of the disc machine control chip produced by Aida Electronic Components Branch is no worse than that of Taiwanese electronic manufacturers. Aida Electronics reduces the cost by this part only compared to other disc machine assembly manufacturers. Only Xinke Electronics can compare with Aida Electronics in this regard.

Aida Electronics has been established less than two years ago, but Xinke Electronics has long been a leading enterprise in the domestic electronics industry.

Therefore, Aida Electronics can attract Chen Xinsheng's attention.

If it weren't for the possible resistance from other DVD player manufacturers, Aida Electronics Components Branch could compete with Taiwanese electronic manufacturers for orders for system control chips in terms of technical level. However, the market share of Aida Electronics in DVD player actually represents its share in the system control chip market. There is no need to risk public anger and compete for orders. Even if it does not make external orders for system control chips, using this advantage to develop other products will make Aida Electronics' brand advantages more fully utilized.

Chen Xinsheng also considered that Aida Electronics would take this step sooner or later.

Chen Xinsheng didn't believe that Aida Electronics only had such a little private goods. Of course, these are all commercial secrets of Kumho. Chen Xinsheng didn't expect Zhang Ke to tell him all. Let's take a look at what killer Aida Electronics has in audio-visual technology.

When Chen Xinsheng heard Zhang Ke personally denied that Ida was using his cost advantage to play the price war card, he guessed that another card that Ida avoided King Ke from taking a piece of the pie from their bowl was the card that was technically ahead of this card.

Only cost control and technological leadership can be regarded as the core competitiveness of an enterprise.

At present, the production of video disc machine has been completely actually integrated. In order to strengthen the monopoly on system control chips, Taiwanese electronic manufacturers have also strengthened their investment in technology. The control system and servo system parts of several video disc machines launched by Aida have corresponding chip products. Judging from the current market actual situation, Aida Electronics does not have very strong technical advantages.

Although the industry does not have a high evaluation of Aida Electronics' technical strength, at least it does not think that Aida Electronics' technical strength is stronger than Xinke Electronics and those Taiwanese electronic manufacturers, but because TI has always had close technical cooperation with Aida, Chen Xinsheng still has high expectations for Aida.

It was time to get off work, Chengshan Road was the main road leading to the main urban area in the development zone. The traffic was congested. I didn’t think that Chengshan Road was so congested in the past two years. Zhang Ke’s car was also stuck in the car river and slowly moved forward.

The phone rang, it was Song Peiming's phone call.

Zhang Ke pressed the call button, and Song Peiming's voice came over: "You are back to Haizhou, are you in your car?"

Zhang Ke looked back and saw that he had not informed anyone he had returned to Haizhou. Song Peiming should have seen his car: "Yes, the plane was at nine o'clock and arrived in the city at 1 pm. Which car are you on?"

"Don't sway your head and look at it. I'm just sitting behind you. Mayor Tang is here, and he just came back from the development zone. Didn't you hear that you will come back from Beijing today? Will others in Su Jindong return to Beijing for borrowing? I just saw him appear in the news."

Zhang Ke thought to himself that Song Peiming was probably accompanying Tang Xueqian to inspect the company in the development zone, and said, "President Chen, who accompanied TI, came back first. He secretly entered the village and wanted to shoot. The people from Kewang thought I was staying in Beijing to do something bad to them, which made them nervous. What's wrong with it? I didn't expect to notify you yet. We are going to the research institute now. Do you have any other arrangements to do so at night?"

"Which research institute, Kumho or Tate?" Song Peiming naturally knew the situation of Kumho.

Drive a little further and turn to Hongjiang Road to the Taite Optoelectronics Research Institute located on the east side of Haizhou University.

"Electronics Research Institute, which one is Chengshan Road." Zhang Ke said.

"Okay, our car is behind you."

When we arrived at Hongjiang Road, some of the vehicles were diverted, and the road conditions were finally better, but it was very close to the components branch at this time.

Kumho Electronics Research Institute is still together with the Components Branch.

Stopped in front of the components branch, and waited for the black Buick behind to drive over, Zhang Ke ran over to help Tang Xueqian. Song Peiming opened the car door. Tang Xueqian and Song Peiming were still discussing the need to repair the road connecting the development zone and the main urban area.

The roads connecting the eastern foothills of Xiangshan and the development zone and Yilong Town are still district-level main roads. Not only are the roads narrow, there are no sidewalks and non-motorized vehicle lanes.

"Six lanes?" Zhang Ke said when they heard the content of their chat, "I think there will be at least eight lanes. We have to consider the development in the next ten years. With the current momentum of Haizhou, eight lanes will be managed for at most four or five years. It is best to build another road to the east to diversion..."

"It's easy to say. On a six-lane road, someone is calling me a prodigal son. If you want to go to eight lanes, how many people can suspect that I'm crazy?" Tang Xueqian got out of the car and said to Zhang Ke with a smile. He also believed that infrastructure investment should have greater vision, but the resistance to building such a high-end trunk road between the development zone and the main urban area was too great. When he saw Chen Xinsheng coming over, he walked over and shook hands with him enthusiastically: "Mr. Chen, welcome to Haizhou to visit."

"Everyone said that foreign monks are easy to recite scriptures..." Zhang Ke muttered.

"What do you want? I'll come down and open the car door for you?" Tang Xueqian turned around and looked at him.

"That would be a long life. Good times are waiting for me. I will never dare to think about this." Zhang Ke said with a shy face. He was always a junior in front of Tang Xueqian. He turned around and told Fu Jun to ask him to go to school to pick up Tang Jing and Gu Jianping at this time.

"Who are you waiting for?" Song Peiming saw Zhang Ke sitting at the door and had no intention of going in.

"The chief scientist of the Optoelectronics Research Institute." Zhang Ke said.

Ding Lei, chief engineer of Tate Optoelectronics Research Institute, was originally the chief engineer of TI China. Chen Xinsheng recommended him to Tate Optoelectronics Research Institute to preside over the research and development of DVD reading technology, which also represents the rights and interests of TI in Tate Optoelectronics Research Institute.

When we had dinner later, there were no other outsiders except Chen Xinsheng and Ding Lei. We could invite Gu Jianping to have dinner with Tang Jing. When we returned to Haizhou, Zhang Ke gave Xu Si a vacation and asked her to take a few days off. Before the dealer conference was held, he also took time to go to Hong Kong. The communication with Sun Shangyi and Ge Mingde had interrupted Liu Minghui's job-changing incident, and it could not be delayed until after New Year's Day.

In the previous showroom, several DVD players were placed on the market. Now, these DVD players have been removed, and more than a dozen prototypes are placed, and they are not as good as looking. The first DVD player is the kind of exquisite DVD player that can be bought on the market.

"How many units?" Chen Xinsheng asked Zhang Ke in confusion, "All Eighteen units are different models?"

"In fact, there is only one," Ding Huai said, "the first one is the latest DVD player on the market. The real prototype is the last one, with sixteen major improvements. Ke Shao means to show the sixteen improvements one by one, which is more convincing..."

"'Sir Ke', everyone calls you like this?" Tang Xueqian rarely hears this title and feels fresh.

Zhang Ke smiled with a shy face.

"You will promote this model next," Chen Xinsheng said: "You are planning to turn the dealer conference into a new product launch conference?"

What Zhang Ke showed Chen Xinsheng was naturally a super VCD disc machine. There were 16 more important patented technologies. They were shown one by one, which naturally seemed to be charming, but it was very suitable to create some atmosphere at the new product launch conference. Chen Xinsheng could see through it.

Zhang Ke smiled and said, "As for what to do, don't you still have to discuss it with you?"

"What are you going to discuss with me? Ida shows new technology at the dealer conference and the new disc player is on the market. What are you going to discuss with me?"

"You will understand after reading it." Zhang Ke said pretending to be profound.

Kewang is also a Haizhou enterprise. Chen Xinsheng still doesn’t know how Tang Xueqian and Song Peiming, the two major officials in Haizhou, would view the competition between the two enterprises. He spoke very conservatively. After hearing what Zhang Ke said, he would be patient first.

Tang Xueqian and Song Peiming did not understand technology. After hearing Ding Huai's statement that there were sixteen improvements, they were waiting for demonstration one by one.

Ding Huai personally demonstrated the sixteen improvements of Aida's audio-visual technology.

Overlaying pictures and text on the original image can display subtitles in up to 4 languages ​​and various transparent or non-transparent color icons; various playback methods, slow playback in front and back, slow retrieval, frame-by-frame playback, nine-screen preview, zooming the picture; PAL and NTSC conversion, high-definition still pictures, and audio performance is better than existing movie cameras, fifteen-level modular reverb processing, as well as sound silence, singing and other functions; multi-layer interactive menus, with standard PBC playback functions.

Ding Huai showed sixteen improvements one by one. Tang Xueqian and Song Peiming were just outsiders watching the fun, but Chen Xinsheng and Ding Lei wanted to disassemble the last prototype. Chen Xinsheng pointed to the last prototype and asked: "All the sixteen improvements can be reflected in the last prototype?"

"That's what Ding Huai said to me. Who knows whether he fooled me? You are all experts. Please help me see if they fooled me."

Zhang Ke asked Ding Huai to connect the last prototype.

Chen Xinsheng and Ding Lei naturally saw more technical details. During the video playback, they did not see the common mosaic phenomenon of DVD player playing, and the clarity was much improved. At this time, Ding Lei noticed another detail and turned back to Ding Huai: "Is it a standard storage capacity CD?"

"Yes." Ding Huai nodded.

Chen Xinsheng also noticed that the time display in the lower left corner of the screen was much shorter than the standard VCD storage capacity, and the length of the video clip itself may be shorter. He said to Ding Huai: "Can you connect the first disc machine?"

Ding Huai smiled and did it. When all the prototypes were displayed one by one, Chen Xinsheng could feel that the clarity had improved greatly, but there was no direct comparison. Ding Lei noticed the problem of video time. The first DVD player was connected to the TV. Chen Xinsheng couldn't help but touch his chin and looked at Ding Lei. He was not technically sure. Ding Lei said: "Is it difficult to do this just by optimizing the image decoding system?" The question in his tone was extremely light.

Chen Xinsheng did not directly ask about the technical details. After all, this was Aida's technical secret. He just turned his head and asked Zhang Ke: "How much do you invest in this prototype?"

"There are 40 million?" Zhang Ke asked Ding Huai uncertainly.

"It's a little worse." Ding Huai replied.

"Tsk tsk," Chen Xinsheng smacked his lips twice and asked again, "Stability performance guaranteed?"

"Integration cannot be perfect, and it is no problem to launch a product." Ding Huai replied that quality stability cannot be guaranteed, and value will be greatly reduced. As early as early June, the prototype of super VCD was launched. In the past six months, it mainly focused on improving quality stability and integration. It can be almost said that the functions of the third-generation decoding chip can be realized on the second-generation decoding chip. It must have reliable stability and the difficulty can be imagined. At the beginning, Samsung wanted to realize the functions of the second-generation decoding chip on the first-generation decoding chip. The time was a little rushed and the quality was not stable enough. In the end, Samsung considered to maintain the reputation of the Samsung brand and temporarily withdrew from this market.

"Can you open it and take a look?" Chen Xinsheng made this request extravagantly. With Ding Lei, he could take a look at many technical issues at a glance.

Zhang Ke’s purpose is to make Chen Xin feel itchy and let Ding Huai open the mockup panel.

Chen Xinsheng looked at the structure in the prototype and there was an additional set of chip sets between the control chip and the decoding board. The degree of integration relatively represents the reliability and stability of quality. Since Aida has chipped all the additional structures, it must have been thinking about this for a long time.

However, Chen Xinsheng also had his feelings. He patted his forehead and pointed at Zhang Ke and said, "You kid, you keep clamoring that there is a serious shortage of R&D personnel for Aida Electronics. He said that Tate wants our TI to support more. In the end, there are six chief engineers on Tate, and TI sends five. You Ida only sends one. Why don't you feel that there is a shortage of R&D personnel when you do this?"

Zhang Ke smiled with a shy face and said, "Isn't it just to do this thing that I feel that I lack human resources?"

"Can we show us a look on the patent list?" Chen Xinsheng asked.

"If you are in a hurry to go back tomorrow, I will ask Ding Huai to find him immediately..."

Zhang Ke said this, Chen Xinsheng was not in a hurry.

Tang Xueqian and Song Peiming were purely laymen watching the fun, but some clues could be seen from the reactions of Chen Xinsheng and Ding Lei. Tang Xueqian asked with concern: "The standard of the prototype is very high?"

"It's still a matter of high affair that President Chen needs to comment," said Zhang Ke, "but Ida never regards King Ke as his main competitor."

"If it was one year later, the value might not be fully reflected." Chen Xinsheng just said simply.

Chen Xinsheng looked at the problem quite thoroughly, which made Zhang Ke suspect that his main energy was concentrated on this. He predicted that those overseas electronic industry giants would be able to launch mature DVD discs in the middle of next year. In the situation where overseas electronic industry giants jointly promote DVDs, the living space of super VCDs will be very narrow, and they cannot escape the fate of eliminating DVDs. One year is really critical.

At this time, Tang Jing leaned into the door and looked inside. When someone was outside, she looked like a good girl, greeted everyone, and said to her father: "Dad, my mom and I are waiting for you in the reception room."

"We're over here and we can have a meal." Zhang Ke said.

The canteen of Ida Electronics was previously owned by Wu Tianbao and Wu Tianbao, and after he placed his name into Century Catering Entertainment Company, he contracted it by Century Catering and arrived in the city at 1:00 in the afternoon. Zhang Ke informed him in advance that he had a table of dishes in the canteen in the electronics industrial park. The level was quite good. After Chen Xinsheng ate, he suggested that he still eat in the canteen in the evening, saving time and trouble. He came to Haizhou not to enjoy it. If he had time, he should check out how many private goods Ada Electronics had hidden.

At night, I dine in the canteen of the component branch, and there are also special private rooms, and the conditions are no worse than those of the hotel.

When going to the cafeteria to have a meal, Tang Xueqian and Zhang Ke walked behind and said to him: "Don't Ida have to worry about the competition from King Ke?"

"At present," Zhang Ke nodded, "Whether it is cost or technology, the so-called competition is just their own wishful thinking."

"That's good," Tang Xueqian nodded, "The city held a meeting yesterday for Ida and King Ke..."

"Hehe..." Zhang Ke smiled, thinking that the shadow of Xie Jiannan was deep enough yesterday. It was normal for him to use the city's power to suppress Aida, and said, "Are Zhou Fuming worried that I would kill King Ke?"

"There is one thing that cannot be denied that King Ke won the CCTV bid to promote Haizhou's economy directly. The city has unified its opinions, but it is not necessary to worry about it. Let me tell you my position. First of all, you can't kill each other for the sake of your will. That would not be beneficial to Ida, and it would have great damage to Haizhou's economic construction and would have no good impact. Since Ida does not take King Ke seriously, I don't have much worry. I think when Ida's competition with King Ke, should they consider making contributions to Haizhou's economy? "

"Uncle Tang is also worried that I will beat King Ke to death with one stick?" Zhang Ke asked with a smile.

"I always support you, but I have thought about it for a long time and found that it is really not easy to be fair. I am also worried that I will keep you from saying this."

"My dad will also let me take the overall situation into consideration," Zhang Ke smiled sly, "My real idea is that if you beat King Ke to death with one stick, the Xie family will focus on other industries. The best way is to hold them half-dead and let them make some contributions to the economic construction of Haizhou."

Tang Xueqian smiled. Zhang Ke was a young man at this time and reminded him: "Don't play with fire too much."
Chapter completed!