Chapter 261 Emer's Sorrow

In the storm caused by CCTV's flagship king, Aida is the biggest beneficiary, but it is not the only beneficiary. Especially when the Aida market is out of stock, citizens will naturally consider choosing other brands of DVD players.

The storm caused by CCTV's flagship has further popularized the concept of DVD players to ordinary citizens, causing the overall sales of DVD players to surge.

Aida Electronics' sales cannot truly reflect the rapid growth of the domestic DVD player market this month. The Shanghai factory of Philips Components Department can better feel the real situation of the DVD player market.

In September, the Shanghai factory was still seriously under-worked. In October, the output was less than half of the designed production capacity. In November, when Ida took out 80 million to win the CCTV bid, Zhang Yaping, president of Philips Components Department China, decided to gradually increase the production capacity of the Shanghai factory to the maximum, but to fully utilize the production capacity, it will take one to two months to buffer time, and at the same time, launch the second phase expansion project with a larger scale.

The second phase of the construction of the project, coupled with production line installation and debugging, employee recruitment and training, will take as soon as half a year.

There has been a factory specializing in movements in Guangzhou. This factory takes bald heads from Sony and opens molds to make racks by itself. The price is much cheaper than Philips. Zhang Yaping has seen the products of this company. Only manufacturers who are short-sighted and want to make a fortune from the market where the DVD player explodes will use their products. Philips' potential competitor is Sony, one of which has a factory in China. If Sony wants to produce qualified movements, it is afraid that it is no earlier than Philips' second phase project. Moreover, Sony's pace is a bit conservative, and the first phase project is only 100,000 sets.

In other words, in half a year, the Philips Shanghai factory will become the main supplier of video disc movements, but before the second phase of construction is completed, the Shanghai factory's monthly output will be only 250,000 sets.

Zhang Yaping suspected that the production capacity of the Shanghai factory will be fully utilized next month, and the supply of movement will also reach a shortage period.

In this case, many people first consider the price increase, and the people around Zhang Yaping also suggest this. Zhang Yaping withstands the pressure and get rid of the moving temptation of price increase. Although the price increase can make a profit for a while, it will undoubtedly push some major customers to Sony. Moreover, the price increase of the movement will eventually be transmitted to the terminal price of the DVD player, affecting the continuous explosion of the DVD player market. No one can easily judge how big the impact is. If you give up big profits and make small profits, the wise will not do it.

Zhang Yaping admired Aida Electronics' calmness and was often out of stock when Aida Video DVD player was snatched by the market. Aida Electronics firmly withstood the temptation of price increases and strictly stopped dealers' private price increases.

In any case, Scooper, Philips and Aida Electronics will be the biggest winners. According to the contract drafted on November 10, the Shanghai factory will give priority to the supply of movements to Aida Electronics. Aida Electronics' December order has been sent: 40,000 sets of movements.

Zhang Yaping was surprised to find that with the 26,000 sets of movements in November, Aida Electronics' purchase volume in 1995 reached exactly 100,000 sets, which is exactly consistent with Zhang Ke's forecast on the first day of Aida Electronics' launch.

Zhang Yaping claims to have a thorough research on the DVD player market, but compared to the behind-the-scenes investor of Aida Electronics, he thinks he is beyond the reach. When Aida Electronics' new assembly factory is completed, the circuit board production line is put into production, and the newly recruited employee training is completed, Aida Electronics' movement purchase volume will increase from 40,000 sets to 100,000 sets at once. In other words, before the second phase of the Sony factory and Philips Shanghai factory are completed, Aida Electronics will occupy 40% of the market share of the brand DVD player market.

Mr. Emerson, the representative of Scooper Company in China, has a very good Chinese name, but this person often gives others the feeling of helplessness. Zhang Yaping can only express helplessness when he visited Emer. On his way to Haizhou City, Emer paused in Shanghai, not simply inviting Zhang Yaping to fellow travelers, but hoped that Philips could put pressure on Ida Electronics with Scooper to prevent Ida Electronics from falling into TI's arms.

Scooper's ultimate goal is to prevent TI from squeezing into the decoding board market. Once Ada Electronics completely falls into TI's arms, it will snatch 20%, 30% or even more of the decoding board market for TI at once. Moreover, Ada Electronics' halo of CCTV's king, and manufacturers who want to squeeze into the DVD player assembly industry will undoubtedly give priority to imitating Ada Electronics' technical standards.

Just as Scooper did not want to lose Ida Electronics, Philips did not want to lose Ida Electronics, so the possibility of them jointly putting pressure on Ida Electronics is almost non-existent.

Zhang Yaping and Emer arrived in Haizhou on the eve of the Ida Electronics Dealer Conference. Fortunately, Zhang Ke had already ordered someone to help them book a room at the Xicheng Hotel, otherwise they would have to go to the suburbs to find a hostel.

Zhang Yaping signed a priority supply and technical cooperation agreement on behalf of Philips and Aida Electronics more than ten days ago, but this trip is related to the market monopoly division of the entire upstream components of DVD players, and Zhang Yaping will definitely not be absent.

Su Jindong represented Aida to welcome Zhang Yaping, Emmo and their entourage and sent them to the Xicheng Hotel to rest. He said sorry: "I'm very sorry, Mr. Chen Xinsheng, who was accompanying TI. Mr. Chen Xinsheng arrived in Haizhou yesterday and was very interested in the prototype made by us using the decoding chip they just tried-produced..."

"Prototype?" Emer opened his mouth and was stunned. His Mandarin sounded awkward, but there were no obstacles in listening. He was a little unbelievable. As far as he knew, TI's first formal decoding board production line was only a few days, and TI's decoding board and Philips movement had no technical cooperation before. He estimated that it would take as long as four or five months for Ada to take out the prototype.

Zhang Yaping was also a little unbelievable.

A very complex control system is needed to perfectly connect the decoding board and the movement to play digital optical discs, which involves the development of many auxiliary components and system control systems.

Philips and Scooper have cooperated in technology since the middle of the year. In order to jointly monopolize the market, they will provide some basic connection technology to the whole machine assemblers. As long as these assembly manufacturers do not want to make large investments in technology and purchase Scooper's decoding boards, they must purchase Philips' movements.

This news is definitely not good news for Emmer, and it means that the only threatening Ida Electronics. The possibility of TI is ruthlessly stifled. Ida Electronics can quickly replace TI's decoding board.

For Zhang Yaping, it is good news. The connection technology between Philips' movement and TI's decoding board has given Ida Electronics a breakthrough, which means that Philips has already had the technical foundation to form a strategic alliance with TI at this time. What makes him feel a little unhappy is that this technology is in the hands of Ida Electronics. Ida Electronics will never be so stupid as Wanyan Company, opening these technologies to TI or Philips for free. During the two contacts with Zhang Ke, Zhang Yaping knew that Zhang Ke was definitely not a person who could do such stupid things.

Although Zhang Yaping is confident that he will mobilize personnel to solve the connection problem with TI decoding board within three months, Sony can also do it. Three months is so precious. As long as Philips takes the lead in forming a strategic alliance with TI, only a group with technical strength like Xinke Electronics will be able to get rid of the technical barriers they jointly set up in the future.

Taking advantage of Su Jindong's time to answer the phone, Zhang Yaping patted Emmer's shoulder comfortably and said, "I'm afraid that Ida would hook up with TI before launching their first product. Zhang Ke has never been in contact with him. After contacting him, he knew that this person was too powerful and could not leak. Otherwise, how could there be a seat for the assembly company in this meeting?"

Emer was a little sad. He asked Zhang Yaping in his poor Mandarin: "Chinese people like to be fooled by war. The so-called prototypes must be seen with their own eyes before they can be sure..."

Zhang Yaping thought that Aida would not use this despicable means to fool people, and of course he believed that seeing was true. Although he had been a little tired after driving for several hours, he did not feel at the moment of rest? When Su Jindong walked back to his room, he directly proposed to go to Aida Electronics to meet with Zhang Ke and Chen Xinsheng, and visit the prototype that Aida Electronics had just developed.

This was expected. Su Jindong took out his cell phone in front of Zhang Yaping and Emmer and contacted Zhang Ke. He immediately agreed to ask the hotel to arrange a car to take them to the Components Branch on Chengshan Road.

Compared with the beginning of the month, the components branch has been improved a lot. The scientific research office building is fully opened, the employee canteen and dormitory building is also fully opened, the circuit board production line of the new factory on the south side is being installed and debugged, and employee training and production line installation and debugging are carried out simultaneously. Starting early, everything is not covered. This is the key to the production of Aida DVD player exceeding 100,000 units in one month.
Chapter completed!