Chapter 260 Chaos and Boiling

The power of CCTV's bidding king first involves dealers from all over the world. Among similar products, Aida Electronics is the halo of CCTV's bidding king. They are more willing to spend more energy on **Da's products. Aida can take 80 million to advertise on CCTV. In their eyes, it must be a strong company. And they also know that among similar products, Aida DVD player will sell the best and will bring them the greatest profit; secondly, specific shopping malls and home appliance sales departments, they are always willing to put the most potential hot-selling products on the most eye-catching counters, and are willing to advertise in stores and stores.

Leave an important position on it to make this product more popular; secondly, the counter staff are more willing to recommend Aida's products to customers, because Aida's DVD player is the halo of CCTV's king, and it is more convincing and easier to succeed, making their work performance higher; of course, a powerful dealer can also exert influence on the shopping mall and specific counter staff; even customers who have no specific concepts for the DVD player will try to hold a fashionable DVD player home because they are superstitious about the authority of CCTV.

Even though the concept of CCTV's flagship phone is not familiar to ordinary people, and even if the advertising of the flagship phone of the TVD player has not been officially played, the sales of the TVD player in various places have begun to soar.

Ida's market performance is promptly feedback, which will further strengthen the above-mentioned factors in the market flow process.

Out of stock, out of stock, out of stock...

For dealers everywhere, this is the most painful thing.

At the beginning, Aida Electronics reserved a high profit margin of 200 to 400 yuan for each machine for dealers.

Before Zhang Ke and Zhou You went to Beijing to compete for the CCTV bid, they did not contact Beijing's distributors in advance, but they urgently prepared 1,000 units of goods for Beijing. After winning the CCTV bid, 1,000 machines were sold out in five days.

Liu Minghui is doing markets in Guangzhou. Market publicity and media bombardment reports on CCTV's bidding kings have made Guangzhou's sales closely follow Beijing. Guangzhou's stock volume is sold out. Liu Minghui had to stop the market publicity activities in Guangzhou in advance and return to Haizhou. The planned promotion fee of less than one-third was used. History has changed. Zhongshan Aido did not take any action on the Guangzhou market until late November. I believe they also know that in the face of the storm attacked by CCTV's bidding kings, no matter how sharp the market offensive is, it is impossible to achieve the expected results. It is better to wait for Aida Electronics to take the opportunity to attack.

In Haizhou City, Ida has almost no investment in advertising. After CCTV Biaowang News was broadcast, sales reached 50 units per day. This is the result of Zhang Ke's limited supply. The more limited the market demand is, the more urgent it is. Someone is looking for contacts to hand in the factory directly.

Since Zhang Ke asked the marketing department to select dealers from all over the country based on the conditions of cash ordering, many local dealers would not risk getting much goods at once even if they were willing to try to agent Aida's products. Most distributors in second- and third-tier cities had at most about twenty or thirty units in stock. Such a low stock volume was not even enough for the impact of the media storm.

Faced with the strong market demand feedback from the market terminal, but the supply cannot be supplied, we can only watch the profits that are within our hands lingering outside our pockets, so how can dealers chasing money not suffer?

The dealers in East China are slightly better. Ida has developed the most thoroughly in the East China market, and its market share exceeded Samsung in September. After three or four months of adjustment, the dealers in East China have relatively sufficient stocks, but they will definitely not last until the end of the month.

In late November, in the east end of Yilong Town, the first logistics base built in Haizhou Electronic Industrial Park was filled with vehicles sent directly to various places to get the money and transport goods. Many dealers even paid the payment to Ida's account without saying hello, just to be more confident when transporting goods. Zhang Ke asked the marketing department to first ensure the supply of first-tier cities. When DVD players are still semi-luxury, first-tier cities will always be the main battlefield. Secondly, the gaps left by second-tier medium-tier cities, third-tier cities and larger counties can only be given to those fake DVD players manufacturers who have fake brands.

The problem of counterfeiting of OEMs is a problem that has not been solved smoothly for more than ten years in China. It is precisely because of this problem that the commercial resources of the terminal are concentrated in large stores and shopping malls. People who have lost money after eating counterfeit and shoddy products are increasingly trusting the goodwill of large stores and shopping malls.

It is useless to focus on manufacturers, and it is useless to focus on dealers. Only by focusing on the main shopping malls, stores, and large shopping malls and stores in cities in various cities are still civilian goods, especially the main market exports of household appliances. Few people will buy more than 3,000 home appliances from rural supply and marketing cooperatives or wholesale markets and small business stores, and use CCTV's extremely strong public information resources to shock these large shopping malls and stores, which can solve the main problems.

While dealers in various places are constantly asking Aida to increase their supply, they also realize that in another month, they will not have the agency rights of Aida Electronics. Except for a few distributors such as Shanghai Yongcheng Jiao Home Appliances Co., Ltd., which have long recognized Aida's products and market means and paid a huge deposit, other distributors do not have the agency rights for 1996.

At the end of November, in chaos and boiling, Aida Electronics held its first dealer conference.

The purpose of holding a dealer conference is to eliminate dealers with weak strength and market level, choose dealers with strong strength and rich market resources, and improve the overall quality of the dealer network, Zhang Ke also admitted frankly: "Come money!"

Half a month of chaos and boiling made the management of Ida Electronics a little tired, but very excited. Ye Jianbin, as the general agent in East China, was also invited to attend the internal meeting of Ida Electronics. He heard Zhang Ke shamelessly express his sinister intentions. He was holding a mouthful of mineral water in his mouth, and almost sprayed it out. He swallowed the water with difficulty and pointed at Zhang Ke and said, "You can't change the tactful statement, at least it makes me feel more comfortable if I hear it..."

"To put it more euphemistically, it is also to make money." Zhang Ke spread his hands, not caring about others' opinions about him. "Aida Electronics is still a company that is assembled in the whole machine. The investment in fixed assets is not high, and the demand for working capital is particularly huge. In the past, we had a model of ordering payments and ordering. From payment to supply, there could be almost a time difference of ten to fifteen days. If the marketing amount of one million a month is 100 million, we can withdraw 30 to 50 million a working capital from it. But the current situation is that more and more dealers are driving trucks to pick up goods with cash and checks. In other words, the time difference does not exist. The working capital we extract will shrink greatly compared to the growing turnover, which will bring additional pressure to our capital chain..."

Ye Jianbin said with a smile: "Hot products will also bring additional trouble, it is really a happy pain..."

Everyone here laughed. Su Jindong, Ding Huai, Zhou You, Yang Yun, Zhou Yiping, Jiang Wei, and Liu Minghui all followed Zhang Ke early in the morning. Lu Qingsheng also won everyone's trust with his outstanding management ability. Yang Zhipu was originally the director of Haizhou Radio Factory No. 2. After the factory acquired Aida, he was recommended by Song Peiming to serve as the deputy manager of the production and operation department and the general manager of the component branch. For him, in addition to the product changes on the production line, his personal income was almost twenty times that of the previous one. Since the chaos in Haizhou City exceeded everyone's expectations, Zhang Ke did not let Tao Xingjian, who had rich experience in financial operations, go to the Hong Kong company immediately, and asked him to assist Zhou You in managing the dealer network, first deal with the situation in front of him, and let him have an in-depth understanding of Aida's situation.

Zhang Ke licked his lips, but he was not embarrassed at all, and said, "Convening a dealer conference to select powerful dealers with more abundant market resources is self-evident for Aida Electronics. However, how to identify them, we do not have enough time to inspect the market resources they have one by one. The only standard is economic strength. We need to set a deposit threshold for dealers. Let me tell you about the standards I envision, divided into three categories, the agency deposit for the first category is five million, the second category is three million, and the third category is one million. As for which cities should be included in the first category, which cities should be included in the second category, and the third category, the specific operation is the responsibility of the marketing department..."

Ye Jianbin said in surprise: "How much does it cost to circle this time?"

Zhang Ke smiled: "The monthly output next year will be over 100,000 units, and without 200 million working capital, how can it be enough?"

Ye Jianbin curled his lips and said it was impossible. Think about the dealers who came from all over the world to fill the main hotels in Haizhou City. There are many dealers who are superstitious about the authority of CCTV and are willing to take the bait. You can't say that these dealers are stupid. Isn't Sheng Xin just provided a deposit of 15 million in Aida without any clues?
Chapter completed!