When Tan Xisong, director of CCTV's advertising information department, stood up, everyone seemed to be covering their mouths at the same time.

Tan Xisong once again confirmed the bid on Xiao Black: "This year's bid is Aida Electronics!" A moment of silence and thunderous applause drowned out Tan Xisong's introduction to other winning manufacturers.

Zhang Ke poked Zhou You's waist and reminded him that this was not the time to be stunned. He should stand up and accept the thunderous applause and everyone's congratulations.

Next, Zhou You had no time to do anything except accepting congratulations from others, shaking hands with others, exchanging business cards, and surrounding the crowd.

In addition to the representatives of the manufacturer who won the bid, others left one after another. Tan Xisong, accompanied by CCTV colleagues, came over and shook hands with Zhou You: "Congratulations, Media's tonight belongs to Aida Electronics..."

"Thank you..." Zhou You was a little dizzy and had not recovered yet.

Tan Xisong shook hands with Zhang Ke next, and Zhang Ke said lightly: "Congratulations to you, Media's tonight belongs to Ida and CCTV."

"Oh!" Tan Xisong let Zhang Ke's words attract attention and looked at his deep black eyes, "Why do you say that?"

"Isn't the hype of the concept of "Biaowang" a necessary means to succeed in the market-oriented operation of CCTV advertising resources?"

In the 1990s, CCTV, a ministerial-level public institution affiliated to the State Council, was still covered with many mysterious colors in the eyes of others. Just as enterprises need the concept of "marking king", they spend a lot of money, and CCTV also needs the concept of "marking king" to improve the value of CCTV's overall advertising resources in the eyes of enterprises.

Zhang Ke's words surprised Tan Xisong. She realized that Ada was not a manufacturer bewitched by the concept of the king, and the 79 million quota they gave was by no means an impulse under marketization.

Tan Xisong held up myopia glasses on the bridge of his nose and asked other manufacturers to deal with it. She asked staff to accompany Zhang Ke and the others to visit CCTV's Media Center.

CCTV will hold a press conference at 6 pm to announce the results of this advertising bidding conference to the outside world, and will create a news program. First, it will be broadcast as an important economic news on the news broadcast at 7:30 pm.

Before this, you can participate in CCTV's Media Center. Even if CCTV gradually faded its mysterious color after more than ten years, Zhang Ke would not have the opportunity to visit CCTV.

Before this, Jiang Daier had no idea about the purpose of their visit this time. When she entered the venue, she realized that she was attending this advertising bidding conference. However, she had never paid attention to what the advertising bidding conference was and did not know the significance of these advertising bidding in the domestic business world. As long as the bidder sang out the unattainable bids one by one, she was a little scared.

What does 79 million mean? Just for those 5 seconds of advertisements, you have to pay so much money in a year?

Zhou You naturally knew the value of the King. Zhang Ke had communicated with him, Xie Wanqing, Su Jindong, and Ding Huai before this, but only these people knew about it.

The value of the bid is not just the best 5-second advertising period for CCTV, but also means that it will gain the voice of the entire industry in the next year, because during CCTV's prime time, there are only two advertising bids in the same industry; more importantly, CCTV will invest huge media resources to hype the concept of "buying king", just as Zhang Ke said before and Tan Xisong: The hype of the bid concept is a necessary means for the operation of the CCTV advertising resource market, and a large-scale publicity that CCTV has for the advertising resources they have, while the public information resources owned by CCTV are unimaginable to other media.

From this moment on, CCTV's king-to-big topic was closely linked to Aida Electronics.

In a sense, CCTV hopes that companies that win the title will achieve miraculous market results, allowing all companies across the country to see the magic of CCTV advertising.

CCTV will never do anything to smash its own signature. This is CCTV's bottom line. As long as you know CCTV's bottom line, cooperating with CCTV will be like a fish.

79081200 is just a bid to publicize the outside world. The specific contract amount and cooperation matters can be bargained with CCTV. This secret is still seen by the boss of Zhongshan Aido, the fourth bidder in 1997.

From the words she said when she shook hands with Zhang Ke, Tan Xisong knew that this time she met a cunning opponent, and there was no awe of CCTV, a ministerial department, from them. While dealing with representatives of other winning bidders, she asked the staff to bring Ida's information. She had very little information about Ida. Since CCTV and Ida started working together in July, Ida's payment records were very good, and there was no record of arrears, and they were all paid in full at the regular price.

In the following emergency discussion, Zhou You proposed to use Qin Chi's bid of 66.66 million as the final contract amount, and from 1996, the advertising fee for the previous month will be paid every month, rather than in one lump sum.

Tan Xisong did not expect Ida to pay nearly 80 million yuan in the whole year's advertising fee at one time. In 1995, few domestic companies could take out 80 million yuan at once. Before bidding, she did not restrict the payment method. CCTV needed an impulsive and inspiring amount, rather than letting those manufacturers participating in the bidding look ahead and dare not shout out high bids. Ida's payment method is CCTV's default.

Aida proposed to use the bid for the second place Qin Chi as the final contract amount, which is to reduce the bid of about 12.4 million from Aida's own bid. Tan Xisong was surprised. She could not make the decision on such a big deal, but she had to urgently ask the deputy director in charge for instructions.

The deputy director frowned and said, "At least they have no plans to blame the debt at this time."

CCTV insists on not agreeing to the reduction of the contract amount, but can compensate for the corresponding amount of advertisements in secondary periods, and can also produce popular science programs in a targeted manner.

The two parties finally signed the contract before the press conference. After Tan Xisong announced the results of the bidding meeting to the media, Zhou You accepted the media interview on behalf of Aida. The first question raised by the reporter was: "I am a reporter from the Beijing Morning Post. May I ask Mr. Zhou, the bids given by other companies are either integers or meaningful numbers like 66.66 million. Ida's bid of 79081200 is of any special significance?" Zhou You was a little stunned. He was too excited today and thought of this question for the first time. He couldn't pull Zhang Ke up and ask him. Fortunately, the reporter's mouth did not stop, "I understand that this is a birthday of a person who is very important to Mr. Zhou..."

Zhou You reacted very quickly, and then he said: "It is obviously a person's birthday. Everyone can see that it is the birthday of a person who is very important to us Aida Electronics..."

"Is it the girl next to Mr. Zhou?" A reporter quickly raised the question, and everyone's attention instantly shifted to Jiang Daier standing next to Zhou You.

"Ms. Jiang is the image spokesperson of our company. She is a junior student at Donghai University..."

It was obviously not as good as the age. The media at that time was not so gossipy and soon returned to the topic...

After the press conference, Zhou You's back was sweating, but he was full of energy. He didn't expect Jiang Daier to perform surprisingly well. Although she rarely spoke, she was able to calm down with so many shots.

Zhou You stepped down and asked Zhang Ke what the number meant. Zhang Ke spread his hands and said that he had just started to make a decision.

Temporarily getting rid of the media, Zhang Ke and his friends took a car to return to the hotel where they checked in. They ate some bread at noon and filled their stomachs. They planned to have a big meal in the evening. As soon as they walked into the hotel lobby, Chen Xinsheng, the assistant of TI's president of China, sat on the sofa in the lobby.

When he saw Zhang Ke and the others coming in, he hurried over and said, "Mr. Chen wants to invite Mr. Zhang and Mr. Zhou to have dinner. I rushed to Meiyadi and said that Mr. Zhang had left, so I came here to find Mr. Zhang..."

Seeing that Chen Xinsheng's assistant was waiting for a while, Zhang Ke asked Zhou You strangely: "We didn't delay on the road. Could it be that we slaughtered the taxi driver?" He asked Chen Xinsheng's assistant again, "Do you know you'll know the news so soon?"

The cooperation between Ida and TI company was facilitated by Chen Xinsheng. Zhang Ke naturally visited Chen Xinsheng first when he came to Beijing this time, but Chen Xinsheng was not specifically responsible for the cooperation between TI and Ida, so he just had a general chat. Unexpectedly, Chen Xinsheng had a good ear in Beijing, and he knew it before the media had officially released the news.

Chen Xinsheng first learned the news. At this moment, two men approached the lobby. Among them, a man in his thirty years old walked to the service desk and asked the waiter: "Are the guests in rooms 202 and 206 back? We are staff members of the Haizhou Beijing Office. We have called before. Is there any way to contact the guests in these two rooms urgently?"

Zhang Ke glanced at Zhou You and said, "People with ability will never rely on the media to obtain news, but why did Haizhou know the news so quickly?"
Chapter completed!