Chapter 248: The King of the Ballots

On November 8, 1995, Ms. Tan Xisong, director of the advertising information department of CCTV, got up an hour earlier than before. When she went out, she saw her mother sitting in the living room with a large bundle of incense next to her. She smiled. Her mother didn't know what she was going to do, but she only knew it was a big thing. She burned incense and hoped that everything would go smoothly.

Tan Xisong mentioned that he came to CCTV Media Center for an hour. On the third floor of the employee restaurant, hundreds of representatives from hundreds of companies participating in the second advertising bidding conference of CCTV were also present.

Zhang Ke, Zhou You, Fu Jun and Jiang Daier entered the venue almost the last time holding the invitation letter from CCTV. Jiang Daier's mother could not adapt to the dry climate of Beijing and was a little uncomfortable, so she stayed in the hotel.

Zhang Ke and his team registered their identity at the entrance of the venue, received the badge and the standard envelope used for bidding. This is the second time that CCTV has conducted an open bid for advertising resources, and the format is slightly more formal than last year.

As Aida's marketing director, Zhou You is the official representative, and he puts the guest badge on his chest. As soon as they entered the venue, they caused low discussions and gazes in the venue. People in the venue asked about their identities because any company can be its own competitor.

Ida does not have much reputation in China, but there are always people who know that soon the identities of Zhang Ke, Zhou You, Jiang Daier and others spread in the audience: it turned out to be the representative of Ida Electronics.

Any company in the venue may emerge, but the most attractive thing in the venue is Kong Chao, the director of Kong Fuyan Winery, the CCTV advertising bidder, last year.

"That's Kong Chao..." Zhou You pointed out that Kong Chao gave Zhang Ke, Jiang Daier, Fu Jun and others the show, "A winery whose sales revenue exceeded 10 million for many years has exceeded 800 million this year, because they spent a huge amount of money to win the advertising bid of CCTV last year..."

In November, for the domestic advertising industry, the second advertising bidding conference held at CCTV Media Center in November is the most noteworthy focus.

The most expensive and most valuable 5-second TV commercial "Bidding King" in China will be produced in the form of a dark logo on the third floor of CCTV Media Center Restaurant.

Zhang Ke was still wearing a light brown work jacket, looking like a student, not like a high school student or a college student studying. Mingjun's face was wearing a faint smile and looked at everyone in the venue calmly.

"... Last year, Kongfu Banquet Winery won the bid for a huge sum of 30.79 million yuan, which has caused a huge sensation. However, the market myth created by Kongfu Banquet Winery after winning the bid has made today's "buy king" more popular," Zhou You said, "I don't know who will spend this year?"

Zhang Ke curled his lips and said, "There are thirteen 5-second advertisements in the weather forecast of the News Broadcast. Although the most valuable is the first 5-second advertisement after the News Broadcast, not every company comes for this advertisement..."

"Yes, the selling price of the bidder reached 30 million last year, and this year it will definitely exceed this number. Not all companies are ignorant of advancement and retreat..." Zhou You said with a smile, "I think it's almost doubled to the basis of last year..."

Zhang Ke smiled and thought that he would not get into a single step. This year's bidding should be obtained from Qinchi Winery in Shandong. Zhang Ke also remembered the price offered by Qinchi. It was not that Zhang Ke had a good memory, but that Qinchi offered a bidding code that was too easy to remember: 66.66 million.

Of course, Zhang Ke couldn't tell Zhou You that he was confident about this matter. As long as you keep a low profile, you should minimize the impact on the bidding conference as much as possible.

Zhang Ke and the others sat in the corner, not wanting to attract other people's attention, and their conversation was also low. Zhou You watched the lively situation in the audience and analyzed: "This year, the price of liquor may be the most fierce, spending huge sums of money to win the bid. The market will open up immediately. Liquor companies can easily expand their production by purchasing and selling raw liquids. Moreover, the market miracle of Kongfu Banquet this year has the strongest demonstration effect on liquor companies..."

Zhang Ke nodded slightly. Zhou You really had two brushes and almost predicted what should have happened.

They arrived in Beijing three days ago and did some homework. Most of the companies that were closest and most enthusiastic about CCTV were coming for the bidding king, and at least they had to occupy a foothold in the 65-second advertising time after the news broadcast.

Although I was sitting in the corner, there were still people who were tempted to come and chat with me. Unexpectedly, I was so stupid that I told others about my trump card, and I just judged the other party's intentions from my expression and expression.

65 seconds between "News Broadcast" and "Weather Forecast", a total of thirteen 5-second advertisements. In order to prevent the limelight from occupying all the standard versions, CCTV stipulates that the same industry can only obtain two at most.

For most manufacturers on site, they only want to squeeze into the top two in the same industry. They occupy a place in CCTV's most important and valuable gold advertising segment, so their competitors are not those who want to win the bid, but manufacturers in the same industry.

When it was time to bid, the scene was a little chaotic. This time, the form of a dark bid was still adopted. There was only one chance. I was afraid that the price would be lower than the competitors, but also afraid that the price would be much higher than the competitors and that I would spend more money in vain.

Seeing the nervousness, excitement and excitement of the people in the venue, Zhou You looked as manic as a fanatical gambler. They were coming for the King of Biao.

Many people grabbed the envelope with one hand, half exposed outside the standard box, and the other hand grabbed the elder brother or mobile phone and shouted for instructions. Once the boss who was remotely controlled on the off-site changed his mind, he immediately took out and changed the number. The moment the envelope fell into the standard box, he would subconsciously take a deep breath and then strode away with a "tragic" look.

Zhang Ke filled in a number with a pen and stuffed it into the envelope. The moment he threw the envelope into the standard box, he also felt the tension of oppression on the spot: What if the situation has changed? Will history be joking with him?

Zhang Ke walked back to the corner, Zhou You lowered his voice and asked him: "How many?"

"If you suffer for a while, you will be about to sing the logo." Zhang Ke said jokingly.

Zhou You almost got mad at Zhang Ke. He saw Zhang Ke sitting there with his chest closed and his eyes closed and resting, he had no choice.

In addition to Zhang Ke's calmness, everyone on the scene calmed down. It was not until the sign started that it became noisy again. Every time a high price was sang, there would be applause.

First, I sing a high price of 66 million yuan. It is a liquor factory. This year, the liquor manufacturer has the most urge to win the title. At this time, the applause has been overwhelmed like thunder. The price suddenly exceeded the highest amount in front of it by nearly 6 million. Zhang Ke saw a middle-aged man on his left hand showing a smug smile. When Qinchi winery reported 66.66 million yuan, the scene suddenly stopped for a while, and the smile on the middle-aged face instantly frozen. From the stagnant expression of everyone in the audience, Zhang Ke thought to himself: History is still moving forward with the original pace, and love reaches the only variable at present.

The bidding is continuing, and no one has quoted more than 60 million yuan. The venue gradually calmed down. It seems that the bidding king has already belonged to Qin Chi. Everyone has begun to pay attention to whether they can enter the version and the competitors in the same industry. After all, in addition to the bidding king, there are twelve 5-second advertisements that are most worthy of grabbing.

"How much is it?" Zhou You almost pulled Zhang Ke's collar, but he hadn't sang Aida yet.

"..." The bidder opened an envelope and was stunned for a moment. He looked back at the factory words and bid amounts written on the small blackboard. He glanced up and down, left and right before saying, "79081200, the bid amount should be 7981,200 yuan, Aida Electronics..."

Zhou You was stunned, and everyone in the audience shook their heads and found which one was Aida Electric Appliances. They quickly focused their attention here. So far, there has not been a bid of more than 70 million. Aida suddenly pushed the bid to nearly 80 million, exceeding the expectations of others' expectations of the benchmark king, and almost forgot to applaud.

Tan Xisong, director of the Information Department of CCTV, who was still sitting on the stage, took the lead in applauding. In the blink of an eye, a thunderous applause burst sounded, filling the venue...

The bidding has not ended yet, who knows if anyone will suddenly come out? Zhou You's heart is even raised to his throat, his hands are holding his pants, and his palms are sweaty.

Zhang Ke smiled and whispered: "Look, I've told you the price, but you are still fidgeting? You must have confidence in your own judgment..."

Zhou You had previously judged that he would compete for the bidding king. If he doubled on the basis of last year, he would have to give at least 60 million yuan to be sure. Zhang Ke did not want to take advantage of Qin Chi, otherwise writing 6666666 would be enough to make Qin Chi's factory director faint on the spot. Zhang Ke didn't want to do such an immoral thing for the time being. Based on rational judgment, he would have to win the bidding king without any mistakes and be close to 80 million yuan to be fully confident.

Until the end of the bidding, the 79081200 price of Aida Electronics was hung high above the small blackboard alone.
Chapter completed!