Chapter 79(2/4)
Accompanied by the low and breathtaking sound of "keng, keng, keng...", they slid into the screen one by one, and each of them appeared seemed to have a shocking power.
Finally, they were lined up in a square array, neat, solemn, silent.
Lin Qian was completely stunned.
Suddenly, with a sudden sound, all the brands disappeared together, as if they were involved in a black picture.
The ad is completely over.
It just stopped abruptly, and you didn't even have time to identify all the brands on the screen.
But your heart seems to be completely shocked by the scenes just now. Those brands, Chinese people's own brands, have also traveled thousands of miles to compete in the global market; their employees are our own people, the "Chinese workers" who once appeared on Time Magazine.
Finally, they formed an alliance and declared war openly in the face of foreign capital acquisitions and confrontations.
Lin Qian's eyes became wet in an instant.
Defending national brands. No matter how simple a sentence, it is almost a terrible sentence.
But how long has it been since she heard such a deafening sound!
The TV series has started to be played. But she just looked at the screen, looking at it for a long time.
Finally, what appeared in her mind was Li Zhicheng's handsome and cold side face, tall and silent figure.
She turned on her phone again and looked at the text message he had just sent. It was so short and calm: 8:30, satellite channel.
Lin Qian, 8:30, TV Channel.
Seeing my troops coming to the city, the war is rife with fire.
...
Lin Qian reached out to cover her face, she was laughing, but tears were rolling in her eyes again.
How much she loves him and how glorious she is.
How willingly he looked up at him.
Does he know?
At this moment, what Lin Qian could not imagine was that in many cities, many families, countless streets, countless online sites, like her, they watched the advertisement of Western Fan ridicule ZAMON with a smile, but they were extremely quiet, and read the almost tragic advertisement of Chinese luggage companies.
——
An occasional key event has caused the tragic wings of international big names in a certain area - such examples have emerged one after another in modern business history.
For example, SKII was revealed to contain banned substances, resulting in the complete withdrawal of the counters in China, and its brand image was greatly affected. Although it had difficulty recovering in the following years, it was no longer as glorious as that day;
For example, Pepsi once breached trust in consumers in the Philippines, causing the market to collapse across the board and eventually had to withdraw from the market.
And now, Charles, Chen Zheng and DG, who have just gained a foothold, are in such a crisis.
On Monday morning, the latest market data report was delivered to Charles' table again.
Compared with the previous decline in sales, the numbers have become even more shocking this week. Charles could almost see that they were about to fall to the bottom of their harsh fall. Although Chen Zheng was terrified of Li Zhicheng's terror, at this time, he became anxious like a fish about to be affected. He urgently hoped to help Charles save the whole situation together.
Otherwise... Otherwise he will have nothing!
"Do you know Ben..." At this time, Charles showed his tenacity and sanity as a leader in the Asia-Pacific region. He grabbed Chen Zheng's hand and said, "There is indeed a huge crisis in front of us, but we have no choice but to survive!"
Chen Zheng nodded viciously.
Charles understood what he meant. Now DG China is in danger, and Li Zhicheng's repeated blows finally pushed them to the edge of the cliff. However, the centipede worm died but did not stiffen. Although DG China was seriously injured, as long as the market did not collapse completely, even if it was only one last breath, it would be enough to survive this period! Consumers are forgetful and patriotism is also a momentary impulse. With DG's huge global strength, they can make a comeback in the future!
The two of them strengthened their confidence and attracted a conspiracy to conspire for a while, and decided to do their best to consolidate the market, and at the same time accelerate some charitable activities and acquisitions in China, in order to divert the attention of consumers - you see, the money we make is supporting the poorest areas in China; you see, there are other Chinese companies willing to be acquired. Why? Because this is a win-win situation, we bring the most advanced international technology and management concepts, and we have promoted the prosperity and development of China's local business.
However, Charles and Chen Zheng did not expect that their measures had not achieved actual results, and a new round of attacks from Li Zhicheng's small group of people came again-
On January 3, the beginning of the new year. Ning Weikai, former president of Xinbaorui Group and current chairman of Shaying Brand, announced that he had acquired more than 51% of Xinbaorui Group's equity and became the absolute controlling shareholder and chairman. DG's acquisition behavior in China was slapped in the face. Industry giants such as Xinbaorui and Ida all successfully escaped their acquisition network, and the complete acquisition plan has been in name only.
——
When the clear winter sun shines into the office through the glass window, Ning Weikai stood up, walked to the dressing mirror without any haste, and sorted out his suit.
The time for the press conference was coming. Yuan Jun and his confidants all walked in. Compared to Ning Weikai's calmness, their smiles were really bright.
"Chairman, it's almost time to pass," said Yuan Jun.
Ning Weikai's lips curled up slightly.
OK, this kid is really good at flattering. Chairman, what a pleasant title.
He thought about the title for several years, hehe...
"Then let's go." Ning Weikai nodded to them handsomely and gracefully, and was the first to walk out of the office. The group of people were wearing suits and tie, got off the elevator, and then walked through the employee office area to the multi-functional hall where the press conference was held today.
Along the way, you can see every employee of Xin Baorui standing up in unison and bowing to the new chairman.
This was not arranged in advance, it was entirely a spontaneous behavior of employees.
Depressed for too long, Xin Baorui, the former lion, finally won back his leader. He obviously did nothing, but everyone seemed to have seen the future rejuvenation and proud.
This spectacular scene and this vast momentum made Ning Weikai feel warm.
If he had never been able to face the respectful gaze of the crowd, he would just look straight and pass by gracefully - because he knew very well that the so-called people's hearts are like this. They need you to be above you. You don't have to be kind, you just need to bring them prestige and confidence.
But today, he was really touched, and he slowed down his pace with exception, nodded and smiled at every employee, and sootheed the expectations and desires in everyone's eyes with a bold look.
So the excitement of all the employees was simply unspeakable.
"Hello, Chairman!" "Hello, Chairman!" Such simple but respectful greetings came one after another, and finally almost formed a whole, shaking Ning Weikai's eardrums.
Ning Weikai unexpectedly found that his eyes were actually a little wet. But he quickly pressed down and waved to everyone in the most perfect posture, and walked into the multi-purpose hall with a spring breeze on his face.
——
The multi-function hall is already full and the lights are flashing.
Ning Weikai and Yuan Jun sat in the backstage, looking at the grand occasion through a door. Xin Baorui's spokesperson smiled and answered one question after another by the reporter. Ning Weikai was arranged to appear in the final show, and he showed his face and briefly answered a few questions, showing his grandeur.
But at this moment, Ning Weikai listened to the bustling outside, but felt a little self-deprecating in his heart.
Looking back over the past six months, he was really busy. And it was the first time that he did things so low-key - lending his elite team to Li Zhicheng, and the cooperation between the two sides jointly created Western-style websites, and several vigorous advertisements; mobilizing all the personal resources in his hands, and constantly building momentum for this anti-acquisition battle among the people, the Internet, and the media... This is a matter of the past, and he has never been so glorious that he has attracted everyone's attention.
However, low-key also has the benefits of low-key.
He smiled faintly when he thought of the equity manual lying in the office drawer.
If it weren't for the previous stage, he and Li Zhicheng deliberately let DG's ZAMON brand go deeper, how could it have formed a stalemate between Chinese and foreign capital? How could the outside world feel that the anti-acquisition war is in danger?
How could the Zhu brothers get hooked and sell Xinbaorui at a relatively low price?
However, this matter also owed Li Zhicheng a favor. The Beijing businessman who purchased the equity on his behalf was Li Zhicheng's friend. It is said that it was introduced to him by General Ming Shengkang.
Ning Weikai had to admit that after more than half a year of cooperation, his relationship with Li Zhicheng is indeed inseparable. He can also feel the appreciation and tacit understanding of each other.
After defeating DG, the future Chinese luggage industry will probably be a brand new situation!
He narrowed his slender eyes slightly.
At this time, a staff member had already knocked on the door. Yuan Jun talked to someone a few words and turned to look at him: "Dr. Ning, you can almost go out."
Ning Weikai nodded and stood up.
When he walked onto the stage facing the lights and applause, Ning Weikai did not think of Lydia who had been avoiding for many days; nor did he think about how ugly his enemy, the Zhu brothers, should look at this moment.
He suddenly remembered Zhu Hanyu.
A thought was just sliding across his mind so clearly and vigorously.
He has obtained 51% of Xinbaorui's equity. Her husband has become the new owner of the company.
He wanted her to see it.
——
When the live broadcast of the press conference was broadcast on TV, many people's reactions were different.
Many netizens, many ordinary people who are aroused by the advertisements of the Chinese luggage industry, are simply cheerful and clapping their hands to celebrate. At the critical moment when national passion is at its highest, one of the top luggage companies in China has retained their sovereignty and did not fall into the hands of foreign capital. How exciting this news is!
Li Zhicheng saw that this was already the result he and Ning Weikai had planned, so he just smiled slightly.
Lin Qian saw it and really felt good about Ning Weikai, and for the first time he took the initiative to send him a text message: "Good job!"
Some people were trembling with anger when they saw this news. These included the Zhu brothers who were trapped, as well as the dirty-faced Charles and Chen Zheng.
Only in Ning Weikai's own home, Zhu Hanyu stared at the sudden news blankly, looking at the calm and scheming handsome man in the picture... Suddenly, she burst into tears and was filled with sorrow.
——
"Surprising"
On the evening of January 7th, when this line of subtitles appeared on TV, all the "Qingcheng" brand supporters, as well as many viewers who have not purchased "Qingcheng" but are interested in advertising, as well as many people in the luggage industry, stared at the screen and stared at what kind of touch and sales miracle this newly emerging female brand will bring.
"Dongdong--" was still a thrilling drum sound, and the picture opened again.
It was already cold winter. The veteran also changed into white shirts and black trousers and rode his bicycle through the water alleys of the small town. A student on the roadside greeted him - he changed his career and became a young teacher.
When he passed by the girl's door, the bicycle stopped. He raised his handsome face, buckled his fingers into a ring and stuffed them into his mouth, and blew a loud and long whistle, with his handsome and cold movements.
The door opened with a creaking sound, and the girl ran out like a beautiful wind and jumped onto the back seat of the bicycle.
"Where are you going today?" she asked, slapped her purple handbag over her shoulder.
To be continued...