The emergence of "Western style" has indeed affected DG China's sales, but this impact is not serious;

It has indeed caused some consumers to distrust the ZAMON brand, but this distrust has not spread widely and has not yet developed to a point where it has become uncontrollable.

So, Charles immediately took a series of tough defensive measures.

First, he immediately reported this situation to DG's US headquarters, demanding that he protest to the customs of both China and the United States in the name of the company, and that the recent entry and exit of ZAMON products must be strictly investigated. This requirement has received firm support from the headquarters.

Secondly, he ordered his subordinates to collect evidence more carefully, and seek clues from Western Fan and Aida's daily operations and policies and systems, but he did not give up the hope of prosecution. But Chen Zheng was not optimistic about this - will Li Zhicheng leave a handle on his work? A joke.

Again, Charles immediately contacted the major well-known luxury brands in China, hoping that everyone would jointly protest against the Ministry of Commerce of China. However, this proposal did not receive much response - because anyone with discerning eyes could see that the existence of Western Fan Mall was simply a fierce battle between Chinese companies and DG. Western Fan website only symbolically placed a few products for other luxury brands, and most of them showed that they were out of stock, which was clearly hoped to avoid striking the waters of the well.

Other luxury brands are competitors with DG. This year, they are also jealous of ZAMON's development in China. Who would like to go through this muddy water now? They all pretended to be stupid and vague, sitting in the mountains and watching the tiger fight.

Regarding this situation, Charles could only curse again in anger: "Shit!"

Finally, and most importantly, Charles must strictly control the influence of Western vogue nationwide. He knew that Chairman Mao had a saying: A spark can start a prairie fire. There were originally some people in the Chinese people who had a strong resistance to DG. He must not let this force rise because of this incident. If it caused a large-scale boycott of consumers, it would be a bad idea.

So after secretly discussing with Chen Zheng, he decided to strictly guard against the Internet and media circles. Chen Zheng has always been well aware of this, so he agreed with his chest and started to work hard among major media and websites, and he spent countless money into the bottomless water - as the saying goes, money can make the devil push the mill.

However, they only guessed half of it.

Li Zhicheng's next step is indeed to use Western style to attack DG.

But he did not use media and public opinion to continuously build momentum, go back and forth, inciting emotions like he did in the past six months.

The brave one wins when they meet on a narrow road. Li Zhicheng actually declared war on DG in the form of TV advertisements directly in front of consumers across the country!

Overnight, people across the country knew about the price differences between ZAMON at home and abroad, and learned about the anti-acquisition war between Chinese-funded enterprises and foreign-funded enterprises in order to protect national brands.

So what do you think every ordinary Chinese will do?

——

When the night wind was cold, Lin Qian and his colleagues sat in the office, preparing for the broadcast of the second episode of "Qingcheng" advertisement.

Recently, the birth of Western-style websites has attracted the attention of everyone in the industry. Many people in her company are also talking about it. Some people think this move slapped DG in the face, but more people are worried that overseas purchasing agents are limited after all, and they cannot form much influence. As long as the limelight passes, DG's operations will not suffer any substantial impact.

Lin Qian just smiled but said nothing about this evaluation.

Because she knew Li Zhicheng's last move very well.

Once he finds his opponent's weakness, how could he not carry out a series of fierce blows, and only make the opponent unable to stand up again?

Lin Qian was busy when he suddenly heard a colleague say "ah" and greet everyone: "Mr. Lin, hey, you guys watch TV!"

Lin Qian and the others all looked in the sound. An LCD TV was hung on one wall of the office to facilitate timely viewing of various news and advertisements. It was the prime time of night. The news had just ended, and an advertisement jumped in.

The screen is completely black.

Three beautiful and slightly fancy white paper-cut Chinese characters slowly emerged: Western style.

Lin Qian was immediately focused.

She knew Li Zhicheng was going to take this step, but she really didn't know how to play the advertisement.

Then, the screen began to switch frame by frame, and a clear male voice rang out: "Tokyo, Paris, New York, Sydney..."

The picture shows the bustling scenery of these international metropolises. It is handled quietly and softly, with a retro feeling of quietness in the midst of noise.

The picture suddenly changed again. It was no longer a city view, but many counters displaying famous brand leather bags. The lights were bright and the glass cabinets were shining, and the bags inside looked even more luxurious and elegant. However, when the lens swept over, the trademark of the bag was blocked and replaced by "XXXXX".

The voiceover sounded again: "Foreign, they sell for such a price." At this time, the camera was close-up, and the price below each package was marked: $400,100... and then there was a line converted into RMB numbers.

"But it is sold at a different price."

The picture turned around again, and arrived at Wangfujing, Shanghai Xujiahui, Guangzhou Tianhe District... the counters with brand-name bags also showed off, but the price was marked "￥8000, ￥42000, ￥20000"... It was obvious that it was more than 30% more expensive than abroad, or even more than 780%.

At this time, the picture turned into a solid orange-red color, and the background music became light and brisk.

The website of Western Fan jumped out one letter at a time, looking very lively.

Voiceover: "Western style, global purchasing agent, authentic counter products, to balance the price difference for Chinese people."

Then several lines of text popped up:

Real-name authentication for all merchants

One fake one and ten fines, the website will pay first

Original price 10 to 30% off hot sale

...

Lin Qian held her chin and finished watching the whole advertisement. Everyone else showed excitement, and a young man snapped his fingers: "Beautiful job!"

Lin Qian couldn't help laughing.

It's a loss, they're really a loss.

Not to mention the "regional price discrimination" of international luxury goods manufacturers, but only to say "to level the difference for the Chinese people". Who would not arouse a little bit of arrogance and a sense of unity against the enemy when hearing this sentence?

But this is a fact. Although China's tax policy has caused the cost of selling foreign luggage brands in China to be higher than overseas. However, Lin Qian has conducted careful analysis and research and believes that it is not as high as the price difference now.

So DG is also a consequence of self-revenge - who makes you think that Chinese people are stupid and have more money?

She took out her cell phone and sent a text message to Li Zhicheng: "That's great!!"

Li Zhicheng must be busy. He replied after a while, with only a few short words:

"Mrs. I've been awarded too much."

Lin Qian looked at the text message and couldn't help but smile.

——

This advertisement was indeed like Li Zhicheng, Ning Weikai, Gu Yanzhi, Lin Qian... and others expected that a single stone caused a thousand waves. Soon, the Internet, the people, and even domestic and foreign media reprinted this advertisement.

Many people have begun to discuss whether the pricing differences between international brands at home and abroad are reasonable?

Many people have become loyal users and fans of Western style.

But more people began to turn their attention to Western Fan's main targets of attack - DG Group and its ZAMON brand.

For a moment, doubts, protests, and of course there were voices of support, mixed together, and the quarrels were rumored. Overnight, DG became the target of public criticism, and became the number one in the popular search rankings.

Of course, no one can say whether DG, an international business giant, will fall down just now.

But it is undeniable that the sales of its various brands and stores have begun to decline significantly!

At this moment, Li Zhicheng's second advertisement was launched again.

At this time, the anxious Charles and Chen Zheng did not expect, and even Lin Qian did not expect that Li Zhicheng would have a second round of attacks. It was this new advertisement in less than 30 seconds that successfully pushed all consumers' resistance to DG and their attention to this battle between China and foreign capital to a climax!

It was a few days later, Saturday night.

The second episode of "Qingcheng" advertisement will be aired the next night. Lin Qian is about to have a fight, and she will rest at home for one night to accumulate energy.

At 8:05, the Western-style advertisement was broadcast again. Lin Qian still admired it - it was so busy with work, it became her rare fun - well, she was indeed a bit of a bad taste. Who made this her husband beat the dog in the water?

Unexpectedly, Li Zhicheng made her realize that that night, what is a real "stick-beating dog"?

At 8:28, she was browsing news on her computer, and her phone suddenly rang.

It was a text message sent by Li Zhicheng.

"8:30, satellite channel."

Lin Qian's heart was terrified and immediately picked up the remote control and turned it on.

A candy advertisement was still being played on the TV, and the child was holding the candy and smiling. Lin Qian's heart also became excited and anticipated as time passed by.

It was 8:30.

The picture suddenly lit up, and it was already a street view of Washington.

The beginning is exactly similar to the Western-style advertisement, the picture style, shooting techniques, musical tone... Even the voiceover, Lin Qian suspected that she was alone.

But the lines are similar but different: "USA, Japan, Australia, Hong Kong..."

There are many images of store counters on the screen. But this time, it is a completely real brand: Aida's flagship store in the United States, Sand Eagle's counter in Japan, and Mingde's store in Taiwan... Finally, there is also a page of the American Amazon shopping website, which has several Aida and Sand Eagle's luggage, priced in US dollars.

The audio-on sounded: "Foreign, we sell for this price."

The picture flashed and came to Beijing, Shanghai, Guangzhou, Lin City and other places, Aida and Shaying's flagship stores.

The voiceover suddenly emphasized: "In China, we only sell this price."

The lens flashed through a series of luggage, priced in RMB, but it was obviously much cheaper than the price tag on Amazon. At the same time, it also marked the specific discount with eye-catching red letters: "10%0ff, 20%0ff, 30% off..." But the price gap is definitely not as big as ZAMON.

The picture suddenly changed and many people appeared. When you look closely, you will see that many of them are workers with bright and honest smiles. Of course, behind them are staff wearing glasses, pretty and suits and ties, female managers wearing suits and skirts, and mothers wearing home clothes, holding children, and holding Ida's bag... There are even foreigners, who are actually David himself, standing at the end with a few Italian men, looking at the camera with a smile.

The voice-over sounds, the slow and powerful male voice:

“Defend national brands!

The Chinese people’s conscience, a world-class good luggage!”

This sentence was so loud that Lin Qian's heart suddenly shook.

Immediately afterwards, the picture suddenly became completely dark.

Then one after another, the logos of domestic luggage brands that are familiar to the Chinese people began to appear in the picture:

Aito Aitu, Aier, BH Shaying, MIND Mingde, Vinda... even includes the main brands of some other famous luggage manufacturers.
To be continued...