Whoever controls the media will control the people, and whoever controls the people will control the gj.

Some people may think that this is nonsense. How could the media have such ability?

That is because the emergence of the Internet has accelerated the spread of information, and a large number of self-media have also been produced. New media are everywhere like mushrooms after a rain, allowing information to be spread in large quantities. The credibility of previous media has also been greatly compressed.

However, it should be understood that although the credibility of the media has been greatly compressed, those media that are mixed on the Internet still guide people's thinking directions. The online news, Facebook, Twitter, even advertising promotion, TV, newspaper, radio, etc. that they come into contact with every day are still the source of information for most people. No matter how much they don't believe it, they cannot completely deny that this information has been conveyed to people's minds.

Regardless of whether this information is correct or consistent with people's cognition, when people learn this information, it means that the first purpose of the media has been achieved in a short period of time.

The second purpose began, affecting the audience's thinking. In ancient China, we knew how terrible it was to become a tiger for three people. The truth was common in both ancient and modern times, both in China and abroad.

If one morning, when you wake up and find that all the media you can access, even GJ-level media, all well-known foreign media say that the moon is an alien-built aircraft and is used to monitor people on earth, do you believe it?

Ahem, okay, the content of this assumption may be a bit exaggerated, so let's change it...

Suppose that a certain media in the UK with the most authoritative suddenly spoke out, a moral model star secretly raised ten women, and had twenty illegitimate children, and even gave them to their neighbors. Each of the male neighbors in the entire community wore a cuckold, and then the media in the UK began to reprint and promote it. Do you believe this news?

No matter how ridiculous it sounds like, no matter whether you believe it or not, as long as the news spreads and the star does not have enough evidence to refute it, that is a fact.

Well, even if the stars make a rebuttal, the Spring and Autumn style is the weapon that the media is best at, let alone what channel will he use to rebuttal?

Sorry, it's still the media. Let's see, I can't escape this circle, right?

“…The media is like this, it has enough power to control the people’s minds and guide the audience’s ideas. If we control local newspapers in major towns across the UK, we have that power.”

Arthur's bright eyes flashed with something that made Jerry Fuller feel palpitations, which was called ambition. To be honest, as a media person, he never thought of controlling the thinking of the people and guiding the audience. What they wanted was to criticize current problems, dig out the truth behind the news events, etc.

However, now when hearing the ambitions of his young boss, it is not the same. The media has been regarded as a tool by him. After pondering for a while, Jerry showed a difficult smile on his face and said, "Haha, okay, boss, what you said does make sense, but the power of the media is not as great as you imagined. After all, the people are not all fools..."

"Haha..." Arthur seemed to see Jerry's opinion on what he said was very straightforward purpose. After all, Jerry is a typical media person, not a businessman, so he naturally feels his words are harsh.

"Of course, the people are not all fools, but, as far as the facts are concerned, the people who are truly capable of thinking and exploring the truth behind things account for no more than half of the total population.

Among these people, most of them will follow the general direction of everyone. How many people have the right to speak in front of the masses if they can think carefully but will not go with the masses?

OK, we have also selected the group of people with the right to speak, which are some so-called social elites of opinion leaders. But don’t forget that the reason why these people can be selected by everyone is because they themselves have the characteristics of the media or are familiar with the media routines...

In this case, unless it is related to their interests, they will not stand up as the first bird. If they stand up as the first bird, the media will have a way to dig out their interests, and their right to speak is useless at this time."

Arthur is very clear about the purpose of laying out local newspapers. He knows what he wants and does not need to hide his ambitions. This is like Lao Mo of News Corporation. No matter which newspaper he acquires, he will swear to the outside world that he will never interfere with the newspaper's content reports and fully implement press freedom.

But what about the facts?

Almost every newspaper he acquired must obey Lao Mo's instructions and implement his opinions in the content and direction of the report. Anyone who is self-righteous, insists on his ideals and disobedient will get out!

Simply put, the role of the media is to spread information and guide the direction of public opinion. No matter what kind of news is, as long as it is promoted by the media with preparation and planning, it doesn’t matter whether it is correct or not.

So the beginning is the saying, whoever controls the media will control the people, and whoever controls the people will control the gj. This is the power of the media.

“I would allocate 10 million pounds to the newspapers to acquire second-rate newspapers in Hampshire, buy them, and then absorb them, replace them, and turn their readers into our readers.

What I want is that we are the only voice in Hampshire. Let me tell you directly. The plan to plan to deploy local newspapers across the UK has already begun. My investment team is already screening other suitable goals. Once the goals are determined, they will start to acquire them.

In the end, it will become a media group composed of regional newspapers. This is a media network. My investment team has been persuading me to form a brand new media management team, and hire industry elites to help me manage the new company.

I have been hesitating all the time. To be honest, I hope that my own people will help me manage it. Jerry, when my father was alive, I trust you very much. When I come to me, I also believe in you. If possible, I hope that you will help me manage the media group that may be formed in the future.

However, it requires you to achieve enough success to be convincing, so start by integrating newspapers in Hampshire, and I hope you don’t let me down!”

Hearing what Arthur said, Jerry Fuller was already extremely excited and excited. To be honest, he was still struggling with the young boss's views on the media a moment ago and went astray. In a blink of an eye, he was knocked unconscious by sudden happiness.

Head of Media Group?

The head of the media group with hundreds of newspapers or even more regions...

Jerry Fuller was really excited at this moment. His eyes looked at Arthur, full of gratitude, admiration, conviction and emotion. His voice trembled slightly: "Boss, please rest assured, I will never let you down. I will definitely complete the task you assigned as soon as possible. Maybe I can't guarantee that we are the only voice in Hampshire, but it will definitely be the biggest voice, the most trusted and credible voice!"

"Haha, very good, is 10 million pounds enough?" Arthur asked with a happy smile with a happy smile.

"More than enough, some community newspapers can't even cost tens of thousands of pounds. Ten million can almost sweep the newspapers in Hampshire." Jerry, whose eyes have become extremely bright and sharp, has now completely turned into an ambitious look, and said confidently and confidently.

"Haha, then sweep!"

Hampshire is his hometown base and his foundation, so Hampshire is the starting point of his media group and the most important first step.

After chatting with Jerry for a while, Arthur left the newspaper with satisfaction. As he left, the newspaper, which was covered by a nervous and nervous atmosphere, completely lifted the alarm and relaxed the atmosphere.

But what they didn't expect was that the boss who had a murderous aura had just sent off his boss, and before he could breathe a sigh of relief, he welcomed the editor-in-chief who was in a state of fanaticism.
Chapter completed!