Chapter 389 You have no choice!
"Of course, of course, boss, you are the youngest billionaire in the world. Just take out some pocket money to support the newspaper. Hehe, boss drinks tea..."
When Jerry heard Arthur's words, he was completely relieved and immediately changed into a flattering face. He continued to pour water for Arthur with great diligence, and did not forget to pat the horse.
"Haha, you're really-"
Looking at Jerry's face, Arthur was so amused that he didn't know what to say.
"Okay, let's talk about the recent situation of the newspaper. I have invested in the money and reformed the newspaper. I always have to come up with some achievements to make me feel that my money has not been spent in vain, and the money I lost is worth it, right?"
"Ahem...hehe." Jerry Fuller laughed twice again, then sat upright, and began to report to his young and rich Earl.
“…Since the morning distribution and a series of promotional marketing, the circulation has just rebounded to 100,000 copies, which is definitely an incredible achievement for Hampshire, which has a population of more than 900,000.
The "Fense Sports" released every Saturday, according to your revision requirements, the new elements added have indeed been liked and sought after by fans, especially football babies, Jili Hazel and Emily Shaw were sold out in the two issues, and we had to print 10,000 copies...
The newspaper’s website has more than 30,000 registered users, and from these 30,000 registered users, we have received 100,000 news and used more than 1,000 valuable local news.
The daily visits of the website have exceeded 300,000, and the total visits are approaching 20 million. All advertising spaces on the website have been sold, bringing a total of 350,000 pounds of advertising fees to the newspaper..."
"Well, to be honest, when I saw these data, I really couldn't understand why I still lost money..." Arthur sighed helplessly.
"There is no way, our expenses are also huge. We not only do we make money by conducting subscription promotions, but we need to subsidize the stars, celebrities, models invited by the magazine, not only to travel, accommodation, catering, makeup artists and stylists, but also to spend money on all aspects.
However, the effect is also very significant. Now the sales of our "Fanse Sports" in the UK have also skyrocketed, and its influence has been greatly improved. I believe that it will not take long for the magazine to surpass "442". The authoritative xing of our year-end selection list last year surpassed "442", which has been widely recognized by the public, and has reprinted reports from major media."
Speaking of pride, the smile on Jerry's face became very bright.
"Haha, not bad." Arthur naturally hopes that he has a professional and authoritative magazine. You should know that the more professional and authoritative the more powerful the public opinion guide, the more it can influence people.
"Aren't you nervous, is my purpose of "suddenly" this time?"
Hearing his boss' tone on the word "sudden", Jerry smiled embarrassedly and waited for Arthur to uncover the mystery.
"The purpose of my visit this time is indeed to involve the issue we discussed before, which is the demise of print media. My view on this is very clear. Print media will not die, but it will be eliminated. Those low-end newspapers are destined to disappear, but those best in the newspaper industry will be more authoritative and better under the stimulation of the crisis.
But it will eventually become niche, just like the radio in the past. This may be a bit inaccurate enough. After all, the radio is very good now.
It must be admitted that the network's spread speed is indeed fast, the cost is low, and other advantages crushing paper media. However, in my opinion, the formal, strict and deep depth of newspaper information is not available to the Internet.
Based on reality, more information on the Internet is entertainment, not formal, full of various information, and all the real and fake are weaving together, making it impossible to distinguish between real and fake.
By browsing the Internet, you will find that the Internet is not the newspapers replaced, but the entertainment and advertising content in the newspapers. It appears in large quantities on the Internet.
At the beginning, the reason why I didn't sell or discontinue the Echo Newspaper, which was losing money every year, was actually to see if the idea in my mind was feasible.
Now it has proved that it is undoubtedly feasible, that is, regional xing newspapers can not only survive, but also live well. Just grasp a little and insist on serving local readers.
I have to praise you here. You can think of reporting local bars, ye shop features and other content that young people are interested in, and attracting young people to find fun places and projects from our Echo. This is definitely a golden idea." Arthur did not hesitate to praise himself, which made Jerry's smile brighter.
"So, boss, you mean..."
"I mean, since we have become the only regional newspaper in Hampshire, then, I think there is no need for other regional newspapers in Hampshire to exist. I am going to annex other tabloids in the county. I want to make Hampshire only one voice, that is, the voice of Echo!"
Arthur's eyes were sharp and bright as Jerry Fuller with a shocked expression on his face after hearing the news.
"Boss, are you serious?" Jerry Fuller was already excited. To be honest, now he is really like a roller coaster ride. He never thought that his boss was going to acquire a newspaper in the county. A voice, my goodness, happiness came too suddenly!
"I'm certainly serious, this is just the beginning. Next, I will acquire more regional newspapers, but I think it's better to start with my base camp Hampshire. After all, we have a strong advantage here.
After integrating newspapers in Hampshire and consolidating their status, we are slowly expanding to nearby counties. My ultimate goal is to have a local newspaper in the main towns in the UK, so that my influence and voice will penetrate every corner of the UK!”
Arthur expressed his ambition without hesitation, which made Jerry Fuller completely excited. To be honest, if his boss is really willing to do this, he can definitely do it. After all, Lord Earl is not short of pounds.
"Boss, don't need to be too many. As long as you can control a hundred local newspapers, not to mention so far-reaching things that guide public opinion, profit alone can be guaranteed. If our Echo Report really becomes the only voice in Hampshire, then I can guarantee you that not only will you not lose money, but you will definitely make a profit!
Because people have no other choice than to choose us!" Jerry Fuller said excitedly with his eyes lit up.
Chapter completed!