In fact, the bigger the production, the more preview is needed.

Because big productions often mean high publicity costs.

Although pre-production cannot fully reflect the pros and cons of a movie and the market, many times, more detailed data can still be obtained through pre-production.

Many times, the promotion and distribution budget of movies is based on market feedback from previews.

Because large-scale production, large-scale distribution, and large-scale publicity, these require a huge amount of funds to achieve.

And large productions sometimes may not necessarily mean they are good movies, so preview is a touchstone. If the preview reputation is too bad, then you can imagine that you must stop the loss in time in terms of publicity and distribution.

Of course, this is a regular routine, but "The Monkey King" is obviously not listed here because this is Wang Yifan's movie.

If you need to worry about Wang Yifan’s movies, what should you do with other movies?

However, "The Monkey King" is still on preview screenings.

Because "The Monkey King" also needs to pre-heat the reputation through pre-screening.

Any movie has a good reputation and a bad reputation. There is no doubt that "The Monkey King" has an absolute share and has absolute dominance in July.

But it does not mean that "The Monkey King" does not need to be promoted.

Because if "The Monkey King" needs to get a higher box office, then pre-screening is a must.

The preview of "The Monkey King" will not be held in large-scale preview this time because it is not necessary.

"The Story of Hachiko's Tale" and "I Am Not a God of Medicine" were not big because the cast itself was not big, so it was naturally impossible for the publicity to really spend several times the cost to do it. Moreover, both of them were feature films, so there was no need to worry about being spoiled or something.

Because of the drama, even if you know the plot in advance, it has a completely different effect than watching movies in the cinema.

But "The Monkey King" is different. It is a big production that combines plot and special effects. The promotional budget itself is very high, and there is no need to use any method to obtain screening and reputation.

On the contrary, "The Monkey King" needs to maintain a certain sense of mystery, because this movie? The filming schedule will reach an unprecedented 80%.

What is needed to have such a large premiere? What is needed for the mystery maintained by "The Monkey King"? This is to attract audiences to enter the cinema to watch the movies as soon as possible.

Large-scale screening? Monopoly screening also means that the box office of "The Monkey King" will explode in the early stage, and the box office potential will be released in advance? So? Releasing reputation through long-term large-scale previews is not desirable for "The Monkey King".

Because in that way, "The Monkey King" will lose its mystery, and it will greatly reduce the publicity effect.

......

In a blink of an eye, it is the preview time for "The Monkey King".

This time, the national preview of "The Monkey King" was not too many.

However, because the early publicity of "The Monkey King" is sufficiently well-known and Wang Yifan is also great enough, the movie itself can be said to be a huge focus.

So there are few previews? In fact, to a certain extent, it is also a kind of hunger marketing.

Zhang Weiming has become a fan of Wang Yifan since "Father"? Or he is called Wang Yifan's official film critic.

Zhang Weiming has nothing to say about this.

He did not advocate Wang Yifan's movie against his conscience. Is it really a movie made by Wang Yifan? It's just good.

"Hey, Old Xu? Why are you here too?" Zhang Weiming walked into the screening hall of Beijing Times Cinema City? He looked at his old colleague in surprise. His old friend Xu Mu actually came too.

"Why can't I come? Just let you, Zhang Weiming, come, but I, Old Xu, cannot come?" Xu Mu cursed with a smile.

"Hehe, that's not, but Lao Xu, haven't you always like commercial movies? Don't you always talk about the current movies, but have you watched a few movies? Why? Are you going to find fault?" Zhang Weiming sat down next to Xu Mu, laughing and joking.

"It was, you said how many movies can you watch now?" Xu Mu said disapprovingly.

Xu Mu is an old stubborn type in the domestic film critic circle. He only likes unpopular and unpopular literary and artistic films, and rarely writes reviews for commercial blockbusters.

Yes, he doesn't scold, but he doesn't write.

This is Xu Mu.

This is why Zhang Weiming felt strange to Xu Mu actually came.

"That's because your taste is too tricky. Do you think ordinary people can be the same as what you like?" Zhang Weiming said angrily.

In fact, older generation film critics, like Xu Mu, are actually quite unpopular because they are always self-centered, and what they like is good movies and do not accept refutations.

But times have changed.

When Chinese films were still mainstream in the early years, old film critics like Xu Mu were still very popular. However, in that year, the income of film critics was not very good. After all, the market was small and the articles of film critics could not be sold at a good price.

After all, film critics also rely on the film industry to make a living.

However, with the continuous expansion of the market, mainstream films in the market have also transitioned from early literary and artistic films to commercial films.

There are fewer and fewer people making literary and artistic movies, so naturally, old film critics like Xu Mu are not as popular as they were in their early years.

Therefore, many old film critics change their careers and change their mindsets. To put it nicely, they have their own ideas, stick to their ideas, and not be moved by the market or by money.

But to put it bluntly, it is old-fashioned and cannot keep up with the trend of the times.

But no matter what, it really made Zhang Weiming feel a little strange if Xu Mu appeared here.

"Hey, the current literary and artistic movies are not enough. I was invited to watch one a few days ago, but it turned out that, hey, it's hard to describe it!" Xu Mu said a little lonely.

"What?" Zhang Weiming was really curious.

"What kind of shit are all shot? Literary movies are not about the confusing ones. Nowadays, the directors of some nonsense movies are filmed with the reputation of art. They are also embarrassed to claim to be literary workers, so I'm sorry!" Xu Mu said a little unhappy.

"So, that's why you came here?" Zhang Weiming complained.

"What else can I do? I have to have a meal too. I have to review those movies, but no one can watch them now." Xu Mu said with a wry smile.

"Haha, it's rare that you, Old Xu, knows how to adapt." Zhang Weiming said with a little laugh.

This is really rare.

"Of course, you know that I have always liked Journey to the West, but the previous related movies were all selling dog meat under the guise of sheep, and they didn't shoot anything new. They were still the same thing, which was boring." Xu Mu shook his head and said.
Chapter completed!