The name of the summer season itself has already targeted its target audience on the student groups to some extent.

Since the summer vacation is the longest time for students to rest in the year, many movies suitable for young people will be launched during the summer vacation to attract young people on holidays.

The summer season is the most inclusive period. It can be said that any type of movie can be released in this period, unlike the more special period like the Spring Festival.

Wang Yifan's movies were like this schedule, but the other giants adjusted their summer schedule very tacitly.

There is no way, this is the rhythm of anyone who runs into it and seeks death.

Of course the release of the movie is not that simple.

Although the schedule has been set, the next step is publicity.

Of course, Wang Yifan's movies are completely different from other movies. In the past, small-cost movie promotions had to go all out strange tricks.

Even if it is a big production, it will have to fight against competitors and fight to death.

It's common to hurt each other.

But almost no one will face Wang Yifan's movies this year.

So, in terms of publicity, it is a good thing, but it may not be a good thing.

Everyone knows that controversial topics only have controversial topics. Generally speaking, most movies in the same period will start wars with each other in publicity, but this kind of war may not be really in the same way. Many times, they actually maintain a considerable tacit understanding.

What is there to say?

The eldest and the second brother started a war, but the third brother died!

This is what we are talking about. When promoting movies, what is needed is exposure and the two companies fight each other? It seems like they are in the same situation? But in fact, it is a promotional model itself.

But Wang Yifan's "The Monkey King" is different.

Because Wang Yifan can be said to be the object that many people are unwilling to provoke.

Not only because his own movies are awesome, but how awesome is Wang Yifan making movies himself? At most one movie a year? Just avoid it.

But the movie led by screenwriter Wang Yifan is terrible.

So?          Everyone has a tacit understanding, and anyway, Wang Yifan is the only one?   Just avoid it.

The promotion of "The Monkey King" is naturally a big deal? The publicity budget alone exceeds 200 million.

There is no way. Although Wang Yifan himself is a brand, even if it is a great brand, it still needs to be promoted and shouted for new products.

But?    I used to use some off-track tricks?      Accidental.

But now, it is not possible. The upright publicity requires more money. Fortunately, Wang Yifan is really not short of this money now.

And this time? "The Monkey King" is a film made in conjunction with Toei, the island country, and several major theaters in China have also replaced some shares? So, in terms of publicity funds? There is no need to worry.

OK, Wang Yifan’s movie? No one will be stingy with the promotional fee.

So soon?                                                                                                                              

This is offline publicity, which can be said to be comprehensive coverage.

Just offline, the money spent is at least over 100 million. Of course, this publicity will last for more than half a month.

If you spend so much money, it is naturally well known that such a movie will be released.

And online.

Similarly, "The Monkey King" has also invested a lot of publicity funds.

Major portals, social platforms, etc. have all warmed up the movie.

This is why there are few media that will splash dirty water in large productions, because everyone wants to eat it with so much publicity budget. If you do something, you will be embarrassed to have no share of this meat.

In fact, the performance of major advertising companies, Internet companies, etc. is also the time when the performance of major advertising companies, Internet companies, etc. breaks out.

Because of the promotion of movies, the publicity cycle is not too long, and most of the time, intensive publicity will not exceed one month.

It is generally concentrated in the first half month of release and half month after release.

The first half month of release was to create momentum for the film promotion and increase exposure, so that more people could know that such a movie was about to be released.

Attract more people to go to the theater to buy tickets and watch movies.

And half a month after its release.

Because it was the box office outbreak period of the movie, the promotion was usually very intensive in this half month.

After that, although there will be publicity resources, it will not be as intensive as before. Moreover, after half a month of release, basically, a large part of the box office potential has been consumed.

Most movies, the box office of the first half of the month, or the first two weeks, can basically account for half or even two-thirds of the total box office.

Most of the time, the early publicity is to place posters and other materials, followed by Internet portals, film review websites, etc.

Then there is the preview PR, which is also a considerable fee.

Then there is public relations with reputation. The reputation of the movie is not good, and it requires public relations. The reputation of the movie is also needed, and public relations are also needed to maintain reputation.

The promotion of "The Monkey King" is also in full swing.

You can park on the bus on the side of the road and see the floating poster of "The Monkey King".

You can see huge posters at the subway station and get off the subway.

While waiting for the elevator in the office building, you can also see the trailer of "The Monkey King".

......

"How is the screening process?" Wang Yifan has been so busy these days.

There is no way "The Monkey King" also puts his great efforts, so he naturally hopes that this movie can be better.

And there is another point: "The Monkey King" is an original story created by Wang Yifan, not a copy of any movie from his previous life.

So Wang Yifan was also a little nervous about the future of "The Monkey King".

The promotion of the movie is on one hand, and the arrangement of the movie is on the other hand.

However, Wang Yifan obviously does not need to worry about the film's schedule.

Lin Husheng and Chen Hanming both laughed when they heard this. They were very happy to think that Wang Yifan's movie was released, which can be said to be not only a feast for Huaxin, but also a feast for the Chinese film industry.

"Don't worry, in the first half of July this year, there is no opponent in "The Monkey King"!" Chen Hanming said. He is also honored.

Although big directors like Chen Hang are very famous, it depends on who they compare with. They can't get such treatment for the time being.

Currently, only Yang Long has such treatment.

"On the first day of the release of "The Monkey King", the comprehensive screening will reach 80% unprecedented! There will be no new movies released by then, and the screening of the original movies will be greatly reduced!" Lin Husheng said with a smile.

He couldn't be unhappy. The schedule of "The Monkey King" was set and before it was released, Huaxin's stock price rose.
Chapter completed!