037. Dark Horse Potential
"Lilac Flower": Screenings: 02, with an average attendance rate of 62%, a daily box office of 490,000, and a total box office of 490,000.
Wu Tianxiong couldn't help but gasp, this is his strong rival!
Wu Tianxiong really didn't expect that the young man who didn't even know how to invite a film dealer was really successful.
However, unfortunately, I am going to become a competitor now, and I am the most direct competitor. "The Dead Tree in Spring" is also a romance film.
Before the same period, Wu Tianxiong did not regard "Lilac" as a competitor, but unexpectedly, the attendance rate on the first day was 62%.
Of course Wu Tianxiong knew what this meant.
You should know that the movies that rank first in Lilac, such as "Fast Line" ranked third, have more than 4 times the number of screenings than "Lilac", but the box office is only over 10 million.
Of course, this does not mean that after "Lilac" expands its schedule, it can still maintain a high attendance rate, but at least it shows that "Lilac"'s potential is more than that.
The key is that "Lilac" was released on the first day. With a super low foundation, it has created such results. It is almost foreseeable that the subsequent box office still has great potential for explosion.
The remaining question is, how much can it explode?
Of course, theater screening does not mean that it can be directly increased by adding more. Usually, there is a contract cycle and it takes time to update the contract, so it is impossible for "Lilac Flower" to add a lot of screenings at once.
However, in terms of theaters, the number of playbacks can be adjusted.
Perhaps the theater chain is controlled by giant companies, but cinemas are the most realistic. They will automatically increase the number of screenings for movies with higher attendance. After all, it is all money.
On the other hand, Chen Jinmin, Xu Tiange, Zhou Tianming and others from Canxing Entertainment are also paying attention to the first day box office of "Lilac Flower".
Zhou Tianming saw that the first day of "Lilac" had a box office of only more than 4 million, and he couldn't help but curl his lips. Although this result was already very good for the production cost of "Lilac", Zhou Tianming was an outsider after all, and he often heard about the total box office of a certain movie.
And there is a ready-made example in front of him. The total box office of "Flying Dragon Battleship" has exceeded 100 million, so the box office of several million on the first day is just that!
"Haha, bad movies are bad movies, more than four million, probably because they are just currying about Zhang Zirong, right?" Zhou Tianming said disdainfully.
"If you don't understand, don't bark. How much does "Lilac" cost? Yifan's first movie can have a box office of nearly five million on the first day, and the final box office will be at least tens of millions. A bad movie? Haha." The misconfrontation between Xu Tiange and Zhou Tianming has almost become public.
The reason? Of course it is because of Wang Yifan.
However, the Five Elements are still harmonious to the outside world, but in private, the relationship is really not very good.
Chen Jinmin had a headache, but he was also a little dissatisfied with Zhou Tianming. Although Zhou Tianming's debut in Beichuan Film Festival, a fallen goose-like fall in the operation of Canxing, it can be said that bad things have turned into good things. The release of the single "Five Elements" was very smooth, but it does not mean that Chen Jinmin likes Zhou Tianming likes his own actions.
"The movie cannot only watch the box office, but also watch the schedule. The attendance rate of "Lilac" is low, but the attendance rate is very high. If nothing unexpected happens, it is likely to be a dark horse." Chen Jinmin said lightly.
Zhou Tianming's face suddenly collapsed.
But Chen Jinmin obviously knows more than him, a layman, so Zhou Tianming opened his mouth but still couldn't refute it. However, Xu Tiange asked with surprise: "Brother Chen, how much do you think the box office of "Lilac Flower" can be? Is it possible that it will exceed 100 million?"
"This is hard to say, there are many elements that affect the box office of the movie." Chen Jinmin shook his head.
"Okay, this matter has nothing to do with you. Don't think too much. Go and prepare well. You are busy next time. I don't care what you are doing in private, but if it's still like this in public in front of the media, then don't blame the company for being unkind!" Chen Jinmin glanced at Xu Tiange and Zhou Tianming and said with a warning.
The next day, when Wang Yifan was having a headache about agreeing to Zhang Zirong's new song, good news came from "Lilac Flower".
Although the theater chain has not been able to arrange more theater chains before the contract is renewed, the number of scenes has increased a lot.
According to Chen Hanming, although it seems that there are not many movies released during this period, in fact, there are still many movies released. Of course, there are also many bad movies for one-day tours in theaters. In addition, those films with poor box office performance have no backstage, so theaters will also compress their screening volume.
Of course, most of the events are not golden events, but it also increased the box office of "Lilac" a lot.
The next day, following the box office of 490,000 on the first day, it rose to a certain extent, with daily box office closing at 520,000, and in two days the box office broke through the tens of millions mark.
On the third day, September, Saturday, although the screening of "Lilac" still increased by a limited extent, it still showed no decline. Instead, because there were no strong direct competitors in the same period, the box office finally changed qualitatively.
The box office was 7.76 million!
The daily box office ranking has also risen to fourth.
On the fourth day, Sunday, September 2, the box office should normally drop, after all, Monday is work day.
However, the box office trend of "Lilac" is still in an upward trend, winning a box office of 720,000.
In the first four days of the week, "Lilac" actually won a box office of 2.63 million.
What’s interesting is that influenced by the movie “Lilac”, on the Yiyun Music Platform, the song “Lilac” whose sales have dropped sharply have become popular again, and the same is true for "Legend".
On the Yiyun Music Listening and Sales List that week, two songs actually made it to the list.
Is it a music-making movie or a movie-making music? It is hard to define it, but it is certain that Wang Yifan’s previous idea was successful. The fact that "Lilac" can achieve such results can be said to be inseparable from the popularity of the song "Lilac".
Similarly, the small outbreak of the movie of the same name in "Lilac" has also paid back the sales of the song.
The key is that, as Wang Yifan said, if a song has a story that belongs to it alone, then this song has a soul.
This kind of title begins to appear on the Internet: "The sad and touching story behind "Lilac Flower"!" "The sad and beautiful love story behind the song "Lilac Flower" that you don't know!"
Wait and wait.
If the media could still sit still at the beginning, the target was still on the focus of schedule films such as "Flying Dragon Battleship" and "Swordsman Invincible", and there were reports about them everywhere, and "Lilac" was not eye-catching.
So now, with the rapid success of "Lilac Flower", the media can no longer sit still.
On the one hand, because "Flying Dragon Battleship" has arrived in the fourth week, the popularity has begun to cool down significantly, and there are no other focus films like "Flying Dragon Battleship" in the same period, so dark horses like "Lilac" will naturally not be silent.
The key is that "Lilac" has shown a dark horse posture, not to mention box office. After all, in terms of box office, let alone the overlord "Flying Dragon Battleship", even "Swordsman Invincible" and "Fastline Speed Attack" are much higher than "Lilac".
Chapter completed!