How to say it, the box office trend of movies is sometimes really amazing.

And the market capacity is actually quite magical.

In "Wolf Warrior 2", who could have thought that the market capacity could be so large?

Who would have thought that it could boost the box office of the top movie to 50 at once?

You know, that year, the box office of one billion was awesome!

Similarly, "Hello, Li Huanying", this is really not a big production. If you want to talk about how awesome this movie is, it really doesn't count.

It can only be said to be a very excellent movie, but in the end, it is such a drama film, which focuses on family affection, but it ends up killing everyone.

Therefore, box office is really up to the right time, place, and people.

Therefore, big data is indeed very awesome. It can indeed predict some things, but it definitely cannot determine the market.

Or, no one dares to say that the market can be predicted.

For example, "Kung Fu" is awesome in the first week, right? It almost exceeded 1 billion in the first three days. In the first week, the box office of nearly 2 billion is awesome, right?

And it has a good reputation, almost one-sided praise.

However, starting from the second week, the box office of "Kung Fu" fell a bit large.

Under normal circumstances, the box office trends of movies like "Kung Fu" are often relatively stable.

Ali Media and Future Star Media even expected the box office of "Kung Fu" to be 4 billion!

But the result was that the next week, Kung Fu only closed at 600 million yuan for the whole week.

Although there are more than 2 billion in total, 4 billion is almost impossible to achieve.

Because the decline directly exceeds 60%, such a decline is obviously abnormal.

In fact, the reason is very simple. In the early publicity, big data was indeed powerful and done very well. But the same is true because big data was powerful and because there were too many publicity resources, it can be said that it was almost bombarded.

So, the box office potential was prepaid in the first week, or even the first three days.

Usually when movies are released, this is basically the process.

Promotional and promotion, some target audiences received information about the movie being released and followed the movie.

Then, these target audiences will be the first to buy tickets to watch movies.

However, because the promotion and promotion cannot be fully implemented, the first batch of people who bought tickets and watched movies could never be all potential targets.

Afterwards, the first group of viewers ended the first group of viewing, and then the reputation came out.

Through word of mouth, the other part, who was originally hesitant, or not, did not know about this movie, was recommended by Amway.

Or it spreads through media reports, film critics, audiences, etc.

Then these audiences who had not been promoted in place began to enter the theater and became the second group of viewers who bought tickets.

Some phenomenal movies will have a third wave of spreading. Those who are not potential target audiences have become phenomenal movies, so at this time, they will also join the audience group with the crowd.

In other words, most of the time, movies basically have these three stages.

Of course, movies that can complete these three stages will explode without exception.

Generally speaking, movies that can complete the first step are the highest proportion.

For this reason, the box office in the early stage of the release was the highest. After that, we need to see whether the audience of the movie is wide enough, or whether the publicity is in place, or whether the movie has a good reputation enough to attract those who are hesitating.

Obviously, movies that can complete the first step are usually considered good.

Normally, the second step is actually more critical than the first step.

Because the first step is that no one has seen a movie, so they all look at promotional, cast, and whether the type of movie they like.

At this time, they had no reference and did not know the specific situation of the movie.

Like those movies that fans in previous lives, it is basically difficult to complete the first step, and it usually gets cold.

Opening high and closing low means fans' movies.

Of course, movies are a very high-risk investment, so most of the time, everyone hopes to get the money early.

Fans' movie, three days before the release, it can be said that people block people and Buddha blocks kill Buddha.

For example, "Tiny Times" and "Twilight", movies like this can be regarded as movies that fans want.

Therefore, they can often explode and burst into pieces three days before the release.

But afterwards, there is nothing behind.

Because fans are interested in movies, most of them have very few good reputations.

So, naturally, there is no need to count on the follow-up.

Of course, "Kung Fu" is not a fan-oriented movie, but such a movie actually has its limitations.

Empathize with this thing, why can "Hello, Li Huanying" get such a high box office?

Because family affection is indeed very empathetic!

But what about "Kung Fu"?

To put it bluntly, this movie actually belongs to the popcorn movie category.

Don’t look at so many people interpret and analyze this movie in various ways.

But in fact, this is a popcorn movie.

Well, this is comedy movies, and as we all know, comedy movies, basically, comedy movies comedy elements.

So, if you expect to see this movie, how much you feel, or something, let's forget it.

Such a movie may make you laugh, but it will never make you cry.

Therefore, "Kung Fu" itself does not have the ability to kill and kill.

It’s not that the movie is bad, but the theme and audience limitations.

Simply put, big data is indeed easy to use, and with a lot of publicity resources in Shanghai, the result is that the promotion and promotion of "Kung Fu" is done very well.

This is certainly not a bad thing.

But for movies, you can't expect to say that there is a breakout or an outbreak, and you still want to go long afterwards.

After all, although fish and bear paws can have both, you can’t squeeze someone’s neck and feed him, right?

Therefore, "Kung Fu" does not follow the ordinary path, and basically the first and second steps are carried out directly at the same time.

Then, the box office potential of the target audience was directly emptied, and the result was naturally self-evident.

And the third wave of audiences, "Kung Fu", is not the kind of movie that is truly suitable for all ages.

For young people, this is of course an excellent movie, and for people who don’t like this type, they may think it’s too noisy and illogical.

In addition, "Kung Fu" has not yet risen to a phenomenon level.

As a result, the subsequent box office was naturally a bit weak.

But for now, "Kung Fu" has been said to be very successful.

At least, it is another story to say whether the big data movie strategy will be successful, but the big data has indeed made many film companies tempted.
Chapter completed!