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Chapter 232 Industry Earthquake, Monthly Pass)

With the news that Nebula Games officially announced the transformation of its platform.

In an instant, the entire game circle exploded.

Whether it is players, designers, major game manufacturers and channel dealers, they are discussing this big event wildly.

"Damn, have you heard of it? The Nebula Game Platform has changed its career as a comprehensive digital platform! All the works of game designers can be launched on the Nebula Game Platform!"

"You haven't heard of this? The key is to get a commission! It's just 25% commission!?"

"Really? It feels too mysterious. It's not a lie, right?"

"What are you thinking? The official blog of Nebula Games said, and the platform contract regulations were released directly. The industry and players were staring at each other. How could there be a fake? Besides, don't you think this is very similar to Nebula Games' plan already long ago?"

"Indeed! "Minecraft" directly triggered the attention of countless players, causing Nebula Games to soar. At this time, news of platform transformation was revealed."

"Actually, this is also expected. Nebula Games has developed so smoothly in the past two years. And I wonder if you have noticed the details of Nebula Games in the past two years? In the early years, Nebula Games' games were basically launched on major channels at the same time, but their own channels adopted preferential strategies. In the past two years, whether it is "Two Players" or "Dark Souls: First Fire Age", they have first launched the Nebula Game Platform, and then launched the channel platform after a while."

"Yes! And this time, "Minecraft" and the previous "Famine" did not even have a channel platform. Even so, the sales of "Famine" have almost exceeded 10 million, and "Minecraft" has even reached a goal of 20 million or even higher. At least one situation is that the Nebula game platform has definitely a paid environment."

"I wonder what Chen Xu was thinking. With such a low share, is he not making money anymore? And this is challenging the unspoken rules of the entire industry!"

"Price war. In the future, the Nebula Game Platform will gain a foothold and may modify the commission of the platform. But at least it is definitely a good opportunity now. After all, there are not many games on the Nebula Game Platform. You will definitely get some excellent recommendations when you go there. Such a large user group can make a lot of money here!"

……………………

The conference room in the NetDragon game.

As the president, Ma Lei listened to the people below reporting some relevant data about the Nebula Game Platform.

"The domestic channels have always been a rule of 55% share. If you just want to simply enter the channel track, Nebula Games does not need to adopt this method. Not to mention how many immediate interests you give up, you don't know how many channel dealers offend in the circle are, which is equivalent to being an enemy of the entire channel." Ma Lei's finger tapped the table lightly and said in a deep voice.

"But the most important point is that Nebula Games have been steady and steady in recent years. Whether it is a masterpiece like "Dark Soul", or independent works such as "Famine", "Bean Man" and "Brave Heart: World War", or medium-sized works of "Escape" and "Two-Players", they are involved. In addition to the outbreak of "Minecraft", Nebula Games does have the confidence to have this, and their user base has already taken shape. Even if the worst result is defeated, they will be invincible." Yao Guang, as the head of the platform channel and content business group, has some emotion.

"Yes, it's mainly because "Minecraft" is too evil! This game alone is enough to make Nebula Games gain a foothold." Speaking of this, Ma Lei couldn't help but feel helpless.

It is still in full swing until its release, and it has no idea where its end is.

With this game, it is not said anything else but at least enough for Nebula Games to spend ten years of money.

It's not even about launching a sequel or something.

Although "Minecraft" is a buyout game, it is priced at least over 100 except for the VR version.

But such a huge sales volume has made Nebula Games a lot of money.

And not only that, the revenue of a game is not only derived from in-app purchase malls and sales.

For some games, the derivative income of IP may even be more profitable than the game itself.

The way to play blocks of "Minecraft" itself obviously has great development potential.

The building block toy linkage of the same name, as well as the mod module of the game itself, are matched with the linkage toys launched in reality.

For example, if a QR code or serial number is added, the player can recreate the building in the game after purchasing a real figure toy. In order to distinguish it from ordinary buildings, some special features can be added.

Sitting in the office, Ma Lei came up with n kinds of profit methods for "Minecraft" at this moment, and he only regretted that this game was not owned by their NetDragon.

"Then Mr. Ma, next?" Yao Guang looked at Ma Lei and said.

"We are the most anxious, including Tenghua, and the pure channel platforms that do not have R&D capabilities." Ma Lei pondered for a moment and said after pondering for a moment.

……………………

After Chen Xu announced the transformation of the Nebula game platform, Tenghua and NetDragon, as the two giants in the industry, are watching from the wall.

But some strategies targeting some third-party game manufacturers and designers are also secretly carried out.

The main reason is that NetDragon and Tenghua are different from ordinary channel dealers.

Although the two are the largest channel dealers in China and the channel commission is also the majority of their income, they do not rely entirely on channels.

But for some pure channels, their reactions are much greater.

First of all, it directly targets a large number of independent game designers and third- and fourth-tier game manufacturers to sign exclusive releases.

At the same time, some channel dealers directly started to bombard Nebula Games and Chen Xu, saying that this was destroying the game market.

The main reason is that Nebula Games put too much pressure on them.

If it is just an ordinary gaming platform, then it is considered to be a price war.

Without users and resources, why can you let the game designer go to your side?

Just by your share of low?

That must be sold!

But Nebula Games is completely different.

Whether it is resources, users or funds, it is enough to support them to join this channel war.

The entire gaming circle was in full swing for a while.

………………………………………

Chen Xu, who was at the forefront of the storm, was very relaxed at this time.

A meeting is taking place in the conference room of Nebula Games.

"First of all, everyone knows that "Minecraft" has achieved great success, but this is just the beginning. I believe that the potential of "Minecraft" is not only that, but with more and more players and more research on it, this game will have a long vitality, so related operations must be done well."

"Including programs that summarize the game history of players and the maintenance of relevant community environments, we need to do this, and we can also consider the needs of players and mod makers as appropriate, but everything depends on the two core points of 'freedom' and 'creation'," Chen Xu looked at everyone and said.

Then he paused, Chen Xu continued: "In addition, I believe everyone should know that Nebula Games is facing a big challenge at this stage, so we will develop some more complex games next, and we should try to speed up the progress. If there is any lack of manpower, directly contact the Personnel Department, finalize it and conduct an interview by ourselves, and I will decide the final test."

Listening to Chen Xu's words, everyone present was very excited.

Obviously, the career change of Nebula Game Platform has been breaking the entire game channel for the first time, which made everyone in the team feel very excited.

As a gamer, it can be said that no one likes the domineering style of the current channel.

And now there is no doubt that their Nebula Game plays a dragon-slaying warrior.

This realistic version of 'rpg' has to be said to have made everyone in the team excited.

"The second is the next plan. Let's talk to everyone first. In the next period of time, we need to focus on large games as the core and increase players' attention to the Nebula game platform." Chen Xu looked at everyone and said seriously.

What is the cornerstone of a gaming platform?

Large game?

Not that the cornerstone of a game platform are actually various independent mini-games, as well as small and medium-sized games.

Just like "Brave Heart: World War", "Famine" and "Two Travel".

But supporting a platform requires more than one or two such games.

Therefore, we must take the entrance exam for third-party manufacturers.

And how to attract third-party game manufacturers?

Currently, Nebula Games is doing this.

First of all, there is a low share, and secondly, there are more players.

And how to attract player users to join?

The answer is also very simple, that is, it is a masterpiece that can attract players, and it is an exclusive masterpiece.

"But before this, Qin Yi, you will continue to research on new AI technologies, and will be applied to new games in the future." Chen Xu looked at Qin Yi and said.

"Okay, that's it. Zhang Yida stays behind, and the rest will go back to work."

In the conference room, Zhang Yida reported to Chen Xu about some recent situations.

"Mr. Chen, there are a lot of news that slander us on the Internet, and some rhythms brought about by the navy. We have signed corresponding contracts with Sanyuan and Yihua Law Firm and are ready to sue it." Zhang Yida said.

For Nebula Games, it has not yet established its own lawyer department, mainly because it is not needed yet.

Therefore, the legal issues are outsourced, and both of them are specialized in civil and commercial and online fields.

"Just be responsible for this part. In addition, the operation and promotion of the platform, third-party game designers and manufacturers must also step up."

Chen Xu nodded and told Zhang Yida something that needs attention, then slowly breathed out, took out his cell phone and looked at it.

All the chat information groups in the industry are 999 news. At the same time, many designers with contact information in the game industry have privately asked about the news about the Nebula game platform, and the official blog says everything.

After thinking about it, Chen Xu opened the official blog and edited a piece of content to send it.

‘I’ll just say a few simple words about the transformation of the Nebula gaming platform into a comprehensive digital platform.’

‘First of all, the platform transformation is actually a reasonable thing. The Nebula Game Platform has always been committed to bringing players a better gaming experience, a good community environment, a rich creative workshop and an evaluation system that can feedback a game, including the game's cloud archives and trophy achievement records. We have always hoped to bring players the best experience.’

'As for the commission question that industry peers and players are more concerned about, the answer is very simple. Nebula Games does not want to fight any price war, squeeze out competitors and wait for an opportunity to raise prices. The 25% commission strategy will never change. At the same time, for some games that players evaluate excellent, the commission will continue to decrease, at least as low as 12%.'

‘As for whether we can make money, I can only say that based on the current platform and the cost of the operation of the community, based on the current commission ratio, we can make about 7%, and as the scale expands, the profit margin can reach 9%-10%.’
Chapter completed!
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