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Chapter 231: Nebula Game Platform Transformation, Monthly Pass)

On the official blog, Chen Xu also announced the news about the mobile version of "Minecraft" and the vr version in advance.

Going online on March 31.

Of course, it is mainly considered that the day on April 1 is quite special.

That's why it's set for March 31, otherwise it would be quite meaningful as a commemoration of "Minecraft" for two months.

As for the price, it also made many players feel surprised.

The VR version costs 148 yuan, while the overseas version is $29.9 yuan.

For mobile versions, as long as you purchase the PC version or VR version, they will be automatically activated.

Of course, if the player says that he does not want to buy the PC version and VR version, he just wants to play the mobile version, and he can also make a separate purchase.

Price: 28 yuan, but if players who have purchased the mobile version want to purchase the PC version or VR version, they only need to pay the remaining final payment.

Such a pricing strategy has also made countless players exclaim that it is so delicious.

After announcing the news about the vr version and the mobile version, Chen Xu didn't pay much attention to it.

After all, the sales of the PC version are here, and the sales of the VR version are basically impossible to be much worse.

Moreover, compared with the game pricing on the VR platform, "Minecraft" with a price of 148 yuan can be said to be a bargain.

However, compared to Chen Xu's indifference, the rest of the designers and media in the entire game industry are staring at this area and paying great attention to its data.

The next day, the relevant data, Nebula Games, was not announced the same sales as the PC version of Minecraft, announced before.

But there were still third-party statistics companies that counted it as soon as possible.

The vr version of "Minecraft" sold 2.41 million copies in China.

The mobile version of "Minecraft" sold 1.52 million copies in China.

April Fool's Day!?

Many industry designers and media who are concerned are a little confused.

This number is actually a bit too unexpected.

The vr version is not surprising.

According to statistics from the Game Department, the number of VR in China is currently about 30 million.

But in fact, this 30 million is definitely more than 10 million.

As for the reason, it is because this data counts the activation capacity of the VR game warehouse.

That is to say, the vr game warehouse that is activated and used.

But the key is that not every player has purchased a game warehouse, and places such as VR experience stores also account for the majority of the proportion.

The game warehouses of these experience stores are fixed, but the players who play are different.

So in fact, potential users are far higher than this data.

The PC platform "Minecraft" was crazy before, and it still maintains a very hot momentum.

It is not surprising that the VR version, which has a better experience and is not very expensive, can be sold so many copies.

But what is really surprising is the mobile version.

This counts sales, not player counts!

This means that there are more than one million players who have not purchased the PC version, and these are all brand new players.

………………………………………

However, compared to the various self-doubts in the industry, Chen Xu is now thinking about more important things in Nebula Games.

In addition, the electric monitor in front of Chen Xu shows the current games under Nebula Games.

"The Magic Mirror" (crossed off) "Under the Legend", "Going to the Moon", "The Kitchen", "Three Kingdoms Kill", "Bean Man", "Escape", "Dark Souls", "Brave Heart: World War", "Two Travel", "Dark Souls: The First Fire Age", and "Famine" and "Minecraft"... Well, a certain sledgehammer was temporarily excluded by Chen Xu.

So far, there are 12 games that can be used on the Nebula game platform.

At the same time, among the player group, these games are also very well-known.

For the game store, Nebula Games has actually been very successful, just like Blizzard Battle.com in his previous life.

But for Chen Xu, he obviously didn't think about stopping here.

It is simply an integrated platform for its own games. This has never been Chen Xu's goal. Chen Xu has always been aiming at comprehensive digital platforms such as steam platform and gog in his previous life.

There are 102 million registered users, 23 million daily active users, 77 million monthly active users, and an average peak of 8.17 million online users.

It is mainly because of the popularity of "Minecraft" in recent times that has led to an active user data of Nebula Games.

But no matter what, these data can tell one thing, that is, Nebula Games has developed to the present day and is definitely a game store with significant influence.

Now that the wings are full of strength, the launch of "Minecraft" was originally intended to be for this plan.

Including the Marketing Operations Department, Chen Xu has long discussed this content with Zhang Yida.

Now, with the influence of "Minecraft", Nebula Games can finally take this step.

……………………

April 15th.

Although it is Sunday, all the employees of Nebula Games are in their respective positions today.

Among major game media websites and game communities, the original hot topic is "Minecraft".

But soon the first place was occupied by the entry "Neiyun Game".

Many players who open the Nebula game platform and are ready to enter "Minecraft".

As the platform opened, countless players were stunned when they looked at the pop-up information that popped up.

‘From now on, the Nebula Game Store will be transformed into an integrated digital gaming platform, allowing all game designers to publish games in the store and provide corresponding promotion and services for the games.’

‘Including cloud archives, user feedback, creative workshops, store friends connections, etc., and giving the platform’s game designers sufficient autonomy, of course, it needs to be within the rules.’

Of course, these games must first undergo corresponding review and obtain the issuance qualification before they can be launched.

Simply put, Nebula Games will change from an independent platform that independently runs its own games to a comprehensive channel platform.

In addition, what makes the game industry designers even more excited is the sales terms of the Nebula Game Platform.

In parallel worlds, like most game stores in previous lives, the official game stores are 30%.

But this is an official store, which is completely different for some large channels such as Tenghua and NetDragon.

If you are a top game designer and some powerful manufacturers, you can get a 30% share.

But it is different for some ordinary game designers and manufacturers.

In previous life, many people said that such as steam, Google and other pumps became 30% high.

But for example, the channels of some domestic mobile app malls basically start from five to five.

Want a 30% commission? It's okay. If you put my platform on the shelves, but I won't promote it to you, that's a 30% commission. If you promote it and use the server, you'll get 60%.

Don’t think it’s too high, because some developers are more overdone, the share ratio is still open to 73.

Developers have seven channels and three? What do you think! Developers have three channels and seven channels and seven!

To be more excessive, you can't even care about what kind of operation method you should use for your game.

What? You said, "Isn't this the one who kneels down and begs for food?"

By the way! If you say that, you really want to beg for food. Just this, how many people want to kneel down and have no way to go!

Compared with the major application channels in China in the previous life, the same is true for major channels in the parallel world.

As for why so many designers are willing.

There is no way, I set up my own platform and sell the official website, and I don’t have the cost to promote it at all.

As for the official game store, although there are a lot of users, it involves recommendation positions and rotations. Although there are some exposure rates, algorithms and other things are quite behind.

After all, it involves the official business and cannot end due to the market.

So unless it is a real hot game, few of them are popular on the official platform.

But in fact, most games do not have the characteristics of being popular, but are more in line with the appetite of some players.

So even if the channel dealership is high, it can ensure exposure after all.

If the situation is stronger than that of others, then you can only eat bones by yourself and let the channels eat meat and drink soup.

After all, you make money? You are kneeling and not shy.

Now, what shocked the game industry designers is that in the Nebula Game Store, Chen Xu's share terms were actually 25%.

Whether it is a large game manufacturer or a personal game designer, a unified 25% commission is used for the daily operation of the platform.
Chapter completed!
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