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Chapter 133 Overseas Propaganda(1/2)

For general games, especially stand-alone games.

When it is most popular, it is basically the first and next week.

The popularity of the game will then become less and less, especially in games that were widely promoted in the early stage.

This is also a common phenomenon in the gaming circle.

After all, for many players, after passing the level, there will be no many players playing the second time except for collecting and second-hand brushing.

Because I have watched everything in the plot, unless it is the content on the gameplay, it is difficult to have the desire to have two weeks of desire.

In addition, subsequent game manufacturers will not continue to increase the promotion of games, so the popularity naturally fell.

But "Dark Souls" is completely abnormal.

The popularity is rising steadily.

Especially as more and more players pass the level and get exposed to more detailed content in "Dark Souls".

The game's rating has gradually risen from 8.3 at the beginning to 9.3, and it seems that there is still potential for continued climbing.

This also made countless game designers in the industry feel incredible.

‘Why is the reputation of "Dark Souls" getting higher and higher? It's puzzling!’

‘Mainly, the ratings of "Dark Souls" were indeed underrated before, and now it has rebounded, but what I can't understand the most is that "Dark Souls" has been online for almost a month, right? Why is this popularity even higher?’

‘Yes! The video platform and live broadcast platform are almost all slaughtered by "Dark Souls"!’

‘I can only say that Chen Xu’s Nebula game with him is poisonous!’

‘But the sales volume of "Dark Souls" that is counted by third parties is popular, but the sales volume does not seem to be that explosive? The sales volume in the first month is estimated to reach its peak of 4 million.’

'That's because the popularity of "Dark Souls" is so explosive. A masterpiece has a very low sales of 4 million yuan in the first month? It will be a matter of time before it can be entered into a club with discounts.'

‘It feels like the design of "Dark Souls" is completely contrary to the previous Aprg games! Why is it so successful?’

With the popularity of "Dark Souls", the gaming industry is constantly discussing this phenomenal game.

Major game manufacturers and game designers also in turn research on "Dark Souls".

After all, in the past, the gaming industry felt that Chen Xu had taken off the game.

There is no small map, the game is too difficult, and the punishment for death is too serious. All of this is the point that made "Dark Souls" complained about by players in the early days.

But why have these points become the advantages of "Dark Souls" as time goes by?

It's puzzling!

Countless game designers looked at the high popularity of "Dark Souls", and they were a little bit doubtful of their life.

This simply subverts their perception.

Of course, there are even more doubts about life.

That is some game manufacturers and designers who were preparing to intercept the peaches when their reputation collapsed in the early stages of the release of "Dark Souls".

Now everyone is shocked.

In the Eagle Falcon Entertainment, Li Xiang felt his blood pressure a little high, and in a daze, there seemed to be stars in front of him.

He thought a lot, but he didn't expect that a game that looked bad online could be turned over without the content changes in the game itself.

There is no problem with the game, if the player has problems, the player needs to adapt to the game.

This is a joke from many game designers.

Basically, senior practitioners will not believe it.

But he never expected that the game "Dark Souls" really became a little in line with this sentence.

More importantly, the popularity of "Dark Souls" has not cooled down at all.

Now they are facing a relatively embarrassing situation.

Is it still not available for the new game?

If you are on the list, you will have to face the output of "Dark Souls", and there will be threats from two VR masterpieces, Tenghua and NetDragon.

If not, the previous publicity and warm-up has been completed.

In the office, looking at a group of subordinates looking at them, Li Xiang found a step for them after a moment of silence.

"I think there is room for improvement in the plot and gameplay settings of the game. In order to give players a better experience, I think we should choose to postpone the ticket. After all, no one will remember those garbage games that are released on time. The game's postponement is to present the game that is more in line with their expectations, and everything is for the players!"

Looking at the team members, thinking of what Chen Xu said at the gameplay exhibition, Li Xiang perfectly copied it.

Don't say this sentence is really useful.

Why did you miss the ticket?

It’s not that I’m afraid of competitors’ sales not working, but that’s all for the sake of players!

Like Li Xiang, the large number of games promoted before were all chosen to delay tickets.

Of course, there are one or two games among them, and they are still selected to be launched according to the original plan.

But they are not rpg-type games.

……………………

Chen Xu didn't pay much attention to the impact of "Dark Souls" on the industry.

At this time, he was more concerned about the situation in the overseas version of "Dark Souls".

Although it has represented many games of Nebula Games, the main direction of the target software is still on "Dark Souls".

For translation, it is carried out in multiple languages ​​at the same time, but the dubbing is only adapted in English.

The approval materials of various countries, online channel promotion and operation, and the target software can be said to be quite optimistic about the achievements of "Dark Souls" overseas.

After the game was successfully reviewed, the promotional video of "Dark Souls" also began to be released in various countries.

The main promotional methods are also mainly preview promotional videos and real-time videos.

Although the popularity is not great, it is obviously still noticed by domestic gamers.

News about this in the industry soon spread.

"Have you heard the news? "Dark Souls" is going to be released overseas!"

"Really or not?"

"You can just go to several well-known game communities and forums overseas to check out, there are advertisements related to "Dark Souls"."

"Actually, it's an unexpected thing? After all, it's so popular in China, and it's a game with a magical theme."

"It's not surprising. In fact, I think the independent games developed by Nebula Games before will not have bad results overseas, especially the game "Brave Heart: World War", which is based on the war in Europe."

"Yes, but the main direction of Nebula Games was in China before, but then again, can "Dark Souls" become popular abroad?"

"Who can tell whether it is fire or not? But I feel that there is a relatively high chance, mainly because there seems to be no competitive masterpieces in the overseas market during this period."

Many players are also discussing domestic official blogs and game community forums.

"I heard that Dark Souls is going to be released in overseas version!"

"The overseas version is just the overseas version, it has nothing to do with us."

"I don't know if the overseas version of the server will be opened later. I want to invade foreigners."

"Damn, isn't this bullying? But please bring me one!"

"Let's go down one by one! Look at your embarrassing game time, you still want to beat foreigners without even a week. Don't be abused in reverse then."

And when domestic players are actively discussing and discussing.

The promotion of overseas target software has also begun to take effect.

Because the budget for publicity and promotion is still relatively limited.

Therefore, it is obviously difficult to place large-scale advertising.

The target software uses the most common and direct method in the gaming circle.

That is the media's early evaluation.

Chen Xu did not do any media evaluation in the country.

The media and players have the same time.

However, due to the unique game attributes of "Dark Souls", some large domestic media dare not speak out for a while.

Some small media commented on the first day, but basically there was no depth at all. Whether it was praising or scolding, it was impossible to make any idea. When players later learned about the game "Dark Souls", they could be said that they were all criticized and deleted from previous reviews.

Some authoritative and important media outlets that pay attention to reputation will wait until they understand the game "Dark Souls".

Basically, most players who have been following it all understand what this game tastes like.

It can only be considered as one that was added later.

For overseas use, considering the quality of "Dark Souls" here, and how to attract the attention of overseas players the fastest, media ratings are obviously the fastest and the most cost-effective way.

The well-known overseas media gamespot gave the rating on the eve of the overseas version of "Dark Souls".
To be continued...
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