Zhou Xia was not satisfied with this, and she had a new goal to go public in the United States.

Zhou Xia analyzed: "On September 8, 2006, New Oriental's listing in the United States was the first to listing of Chinese educational institutions. On August 5, 2020, Anbo Education Group was listed on the New York Stock Exchange; On October 8, Global IELTS was listed on the Nasdaq; On October 20, Xueersi Education Group was listed on the New York Stock Exchange; On November 2, Xueda Education was officially listed on the New York Stock Exchange.

In recent years, the domestic education and training market has become increasingly large and is highly sought after by venture capital. Nearly 500 million US dollars have poured into the education and training industry, and the entire education and training market size will exceed 100 billion yuan. People's expectations for the education funds paid by Chinese parents for their children are increasing, and they are collectively optimistic about this market. Education and training institutions have received more and more attention from venture capital, and the listing circle has received abundant development funds, which has become the collective impulse of many training institutions."

Lu Xin asked with a smile: "Why don't you choose to go public in China? Without exception, you choose to go public in the United States?"

Zhou Xia said: "Because China's policies have a restrictive effect on the listing of private educational institutions. At present, the operation of private training schools in China is registered with the civil affairs department, called private non-enterprise units, and the government has given tax incentives and cannot be used for profit. The money earned can only be invested in the school's redevelopment, and cannot achieve equity dividends like ordinary enterprises. The current listing of educational institutions is not listed as a school, but is listed as the company's entity and the school's asset party, etc.."

Lu Xin asked again: "Is it helpful to improve the quality of education?"

Zhou Xia smiled and said, "I know you are worried that I will make money by going public. Regardless of the long-term development of the company, 90% of listing in China is to make money. But listing in the United States is different.

As enterprises in the education industry, they often work hard from entrepreneurs, grow and grow little by little. The entrepreneurial journey is full of hardships and dangers, and if you accidentally take it, you may be wasted all your previous efforts. There are countless examples of famous education and training companies such as Kane English, Lingge Style, and Wenlu Group have all fallen into the tide of the Chinese education market and become fallen meteors. As for the small training institutions that died in the middle, there are countless small tutoring institutions that have even failed. Many small tutoring institutions have even died before they even had time to register in the industrial and commercial industry. Most of the enterprises of education and training institutions are private enterprises. The road to listing is very difficult. It is not easy to log in to the domestic stock market. If you want to log in to the United States, it is even more difficult.

But listing on the US stock market will be an incomparable honor and opportunity for education and training companies. Honor means that listed companies have become leaders in the industry and are the leaders and leaders in the education and training industry. With great fame, the source of students will naturally become richer, and the company will become larger and larger. Listing can also promote us to better standardize and develop ourselves, and pay more attention to our teaching quality and teaching services."

Lu Xin thought for a moment and said with a frown: "You know that my Sanjin Group is not listed. I am also a little worried about your Xiafei Group listing. If you go public in the United States, your reputation will naturally become bigger. The benefits of being famous are obvious. You can recruit more students and make greater profits. At the same time, fame also means that you must maintain a high level and face more harsh criticism from students' parents and related institutions. You should set industry benchmarks and maintain the development of the industry. You should not use the current situation of the industry as a fig leaf. If you are the same bad attitude, you will be dissatisfied by the parents of students. Parents are not stupid, investors are not stupid, the media is sensitive, and competitors are even more eyeing. There are more opportunities after becoming famous and the crisis is coming. You should cherish your reputation even more."

Zhou Xia nodded, feeling that Lu Xin's words were just not enough to hear them. She also wrote them down with a pen and used a warning and posted them at the headquarters so that every person from Xiafei Group could see them.

When Lu Xin talked about this listing issue with Zhou Xia, he read some relevant information. He calmly said: "The current training industry is a sunrise industry, but what about the next few years?

In recent years, investors who have come to know it later have begun to flock to the education and training industry market, which has gradually shown signs of bubbles in the industry. There was a saying in the capital market: If the sweeping aunts start talking about investing in stocks, then it is not far from the stock market disaster. The current situation is that real estate tycoons and insurance tycoons are investing in education and training institutions, which is definitely not a good sign for the education and training industry. Investment is not charity, and investment is bound to require returns. What's more, the training industry in the minds of these investors is still stuck in the golden period before, thinking that exponential profits can come. When training institutions under the pressure of huge returns find that teaching is not as effective as services, and services are not as good as sales to make money, a trace of the bottom line that still exists disappears without a trace. False publicity information, excessive sales commitments, poor after-sales service, and unattended teaching quality make the originally zero-risk education and training industry become high-risk!

In any case, you can’t make the brand of Xiafei bad!"

Lu Xin invested 2 billion in Xiafei Art Training, holding 50% of the shares. He also used some relationships, investing money and using his heart. He didn't want to go bankrupt after a few years, so he had to pour some cold water on the overly optimistic Zhou Xia and Duan Jinghua in advance.

In any case, the art training industry is a profitable sunrise industry compared to the physical manufacturing industry. As long as you stick to the bottom line, insist on doing a good job in training quality, and don’t worry about development, Lu Xin can earn at least 2 billion yuan in this company every year.

Lu Xin was discussing the opening of an art training center with Zhou Xia and Duan Jinghua. Shen Yifei called: "The Municipal Commission for Discipline Inspection and the inspection team formed by the Municipal Procuratorate have found out that Lin Tianding, Chen Zhenpeng and others have bribed Guo Zhiwei, the director of the First Detention Center. The relevant appraisal doctors were given medical parole. Now Guo Zhiwei jumped off the building and committed suicide due to depression. All the others were arrested and brought to justice. However, Lin Tianding is still fleeing. You must be careful, because he has found out that the information about his double-regulation was submitted by you."

Lu Xin smiled coldly and said, "I'm not afraid of Liu Delong, but I'm afraid of Lin Tianding. I'm waiting for him in Yunshen Villa, just afraid that he won't dare to come!"

Shen Yifei smiled and said, "You are not afraid of his gun, but what about your confidantes?"
Chapter completed!