There is nothing much to say next. Iron Man directly entered the dominant list mode and directly occupied almost all the movie rankings in August. The media's discussion on Iron Man is no longer about whether he can get a box office of 200 million US dollars, but whether Iron Man's global box office can exceed 600 million US dollars.

For this reason, many media have had very fierce discussions about this. These media seem to have forgotten that just two or three weeks ago, the main issue they discussed was the Jiangnan Group's stealing of American mobile phone technology.

By the way, there is also news about Atari's rebirth.

Atari's rebirth was a big news a few weeks ago, but soon, he seemed to fall into a state of silence again. It seemed that Atari's rebirth was just news, and there was no other news at all. The main focus of all news media attention is Iron Man, a movie that seems to be destined to be recorded in the history of American movies.

Even someone found an interesting little easter egg in the movie, which was able to headline the news media.

This easter egg was in the early part of the movie. When Iron Man Stark was trapped in the base of the armed organization, there was a scene where Stark was playing games with his mobile phone while creating armor.

There is nothing wrong with this picture itself, it is to reflect Stark's brilliant scientific research ability, optimistic attitude, etc.

However, some of the audience who repeated the movies for several times found one of the uproars, that is, the phone that Stark held in his hand was not another model, but the Tianxing 5 mobile phone that was popular not long ago.

The game running on that mobile phone screen is the game "Alien ET", which once caused Atari's power to ruin.

In a sense, this is also a game that has been recorded in history. At least among the many games released by Atari, no game has the reputation of more than this "Alien ET".

Things have to be deduced back to 1983.

At that time, due to the great success of the movie "E.T." in 1982, it achieved an incredible box office success at that time. The ugly and cute alien ET, the most popular image at that time, is still one of the most famous alien images.

In short, no American at that time did not know about alien ET.

Atari saw this business opportunity and reported to his parent company Time Warner, saying that if he could develop an electronic game related to Alien ET, he would definitely be able to sell it.

Knowing that Warner was also very confident about this, he began to negotiate with Universal Pictures, hoping to obtain the exclusive game adaptation rights for the movie "ET".

Originally, this negotiation on adaptation rights was completed in July, and Universal Pictures even stated in its quarterly financial report that the game copyright had been sold.

But the actual situation was that there was a problem in the copyright negotiations at that time. The two sides agreed to purchase the copyright for $10 million, but there was an executive replacement in Time Warner. The new executive believed that the price of $10 million was lower and the copyright of the game could be sold higher.

But the problem is that because the contract had been signed, Atari began to promote content related to the Alien ET game in July, and even directly told all users that the game will be sold before Christmas in December.

Because Christmas is the most prosperous period for American people to consume, and it is also a period when you have to buy Christmas gifts for your children. In Atari's publicity, prepare an alien ET game for your children, which is the best Christmas gift, and you don't need to rack your brain to think about more problems.

As a result, Universal Pictures suddenly tore up a contract that had not been signed and demanded to restart negotiations. Atari naturally could not accept such a situation, and the two sides directly started to tear each other and argue with each other.

But from the beginning of this mutual tear, Time Warner fell into an absolute disadvantage because their publicity has been rolled out. Children from all over the United States know that the game of the same name of the alien et will be launched on Christmas, and everyone is looking forward to this game.

Now you tell them that this game is gone, and Atari will probably be sprayed with blood in an instant.

Finally in early October, Atari compromised and purchased the game adaptation rights of Alien et for $25 million.

But at this time, there is a very important issue placed in front of Atari's high-level, that is, it is only 6 weeks away from the Christmas holiday, which is not a normal game development cycle at all.

Why 6 weeks?

From October 1 to December 24, there are still nearly 11 weeks left.

This is because after the game is developed, the game needs to be burned into the cassette, which also takes time.

Atari is also very ambitious. They plan to directly burn and print 4 million game cartridges for the first time.

It takes too long to burn 4 million cassettes. In addition, it also requires distribution, marketing, etc., which all take time, so the final game development time was compressed to only 6 weeks.

So they either choose to continue to postpone the game's release period, or forcefully rush to produce finished products within 6 weeks.

A normal person will probably choose the former, but a qualified capital will definitely choose the latter.

After all, if the ticket is delayed at this time, it will definitely offend those customers who are looking forward to it. Second, it will lose the most important consumption period of Christmas, and finally, the most important thing. If you have to break your promise after purchasing the copyright, then why should I spend $25 million?

Wouldn't it be nice to me to break my promise?

So Atari made a decision that seemed very stupid, but actually had a decision that only had one correct answer, which was to create a game in 6 weeks.

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If you ask what is worse than this, then there is probably only one real R&D staff in these 6 weeks.

Atari has always been very dissatisfied with third-party game dealers. All games have to be built by themselves. But the problem is that Atari has great ambitions and has created many games, but the benefits shared by employees are very small.

So many Atari programmers have chosen to resign from Atari.

In 1979, something happened, that was, four Atari employees left Atari and then set up a company called Activision.

The company later made famous games such as Call of Duty and Torturing the Original Sculpture. Later, it merged with Xueleshan and Blizzard, becoming the well-known Activision Blizzard in later generations.

In 1979, these four resigned Atari employees didn't have any dreams and simply chose to copy the game from their old boss and then gained a lot of benefits by selling piracy.

Atari was very angry about this and then began to sue Activision, but because there was no detailed law to restrict the copyright issue of the third party at that time, Atari's lawsuit was not lost or won, and he had no choice but to settle with the other party.

Then it was over. A large number of Atari employees saw that it would be fine if they did this, so they discovered the way to make money. They all followed suit and left the company as they wanted to make money, and then developed games themselves, made pirated copies themselves, sold them themselves, and obtained all the benefits themselves. Isn’t this much better than getting a pitiful dead salary in Atari?

The result is that Atari lost more than 60% of his employees throughout 1983, and the newly joined employees were unable to master the ability to make games in a short period of time... Even Atari himself was a little resistant to recruiting new employees because he was afraid that these new employees would become those damn third-party pirates after mastering the technology.

This directly leads to Atari's employees being in a state of extreme lack of time. Everyone has almost 2 to 3 games to make, so it is possible for a programmer to come out alone and make a game in 6 weeks. This is definitely the top treatment in Atari.

To sum up, when so many factors come together, it is easy to imagine what the alien ET will eventually rot.

Of course, many players in later generations will defend this game, saying that this game is actually quite fun and is the prototype of an open world game, because all the terrains in the game are randomly generated and there will never be exactly the same map.

This sounds very good, but the content of the entire game is just to control a pixel monster, avoiding the pursuit of two NPCs, while searching for three parts in hundreds of changing maps.

Once all three parts are found, you can directly summon the spaceship, escape from the earth, and complete the game.

If this is just a normal game, there is no problem, this is the level of normal game.

But if this is a game that costs $25 million in copyright and advertises for more than $5 million, carrying the Christmas dream of tens of millions of children.

But there is no element in this game that has anything to do with the movie Alien et... The only relationship is probably that the protagonist is ET, but the problem is that this alien not only looks like ET in the game, but it looks like a piece of shit, which is very embarrassing.

Well, shit is literally meaningful, it looks like it really looks similar to shit.

Although Alien ET once sold 2.6 million cassettes, the final return volume was as high as 800,000 and 4 million cassettes were produced, but 2.8 million were unsold and turned into inventory.

This caused Atari to suffer losses for the first time in his financial report, and then his fame fell to the bottom, and then he suffered losses for years and died completely in the early 1990s.

Of course, in the eyes of later economists, a game cannot really destroy Atari. The essential reason for its death is that the game environment was rampant at that time, and various kinds of skin-changing garbage games emerged one after another, which hurt players who love games.

If Atari cheers up and sells games through its official channels to ensure quality, this is an opportunity to monopolize the market.

But the problem is that Atari himself began to play badly, only pursued various marketing, was indifferent to the quality of the game, and believed that as long as the product was advertised well, even garbage could be sold at a sky-high sales price, and eventually it was unbearable by unbearable users.

Alien ET is just an explosion point that destroys users' trust, because users cannot imagine that an Atari can spend $25 million to buy copyrighted games so badly. There is no place to count on in Atari.
Chapter completed!