"There was no news in advance. Cameron suddenly appeared at the scene of Iron Man and self-declared that he was a loyal fan of Iron Man!"

"Cameron scored 8.2, his highest rated work on Tomato"

"The average score of Tomato is 8.0, with the highest score of superhero movies in history!"

Titles such as this are constantly appearing on online platforms such as Weibo. Although the methods and promotional titles are very low, it has to be admitted that the effect is very good. At least it will attract the first group of viewers to the cinema to watch this movie called "Iron Man".

The next thing doesn't require Huang He to do more, because the quality of the Iron Man movie itself can attract more audiences to the cinema to watch, which has been fully proven in history.

In fact, Boss Huang knows more than anyone that the box office of a movie can only be influenced by the so-called box office appeal of actors, various early publicity and ratings, and various means of making ratings.

But after the box office range of 300 million, it must be based on the quality of the movie itself.

Of course, this refers to later Chinese movies, and in American blockbusters, it is about 40 million yuan in box office, which is a standard dividing line.

As one of the main members of the Avengers, Iron Man has a large number of comic popularity bases, but he has not logged into theaters in the end, so he needs some means to stimulate the audience to enter the cinema.

And it is enough to hand over the next task to Iron Man himself.

The facts prove that the same is true. Although the box office of Iron Man was only over $20 million in the first weekend, and although this result was better than most movies, based on past experience, there is basically no possibility that the box office in North America would exceed 200 million. At most, it would be about 100 million yuan. If it were not done well, it would not even have a box office of 100 million yuan.

But soon, all viewers who had watched this movie couldn't help but promote and promote it to their friends around them, saying how good the movie was.

Facts have proved that no matter how varied the various remarks on the Internet are, they are actually not as good as those of friends around you. This movie is really good.

So Iron Man's counterattack began.

According to the consistent rules of American movie box office, the box office in the first weekend is an important data. If this data is about 6 times, it is the upper limit of the total box office of a movie.

Because Americans have a strong habit of watching movies on weekends, and they prefer to follow popular movies, more than 90% of movies are at their peak when they debut, and the box office in the first weekend is their highest weekend box office.

If you want to break through this box office ceiling, the only possibility is that the box office in the second week will exceed the box office in the first weekend.

Generally speaking, if a movie has a box office of the second week that can surpass the first weekend, then this is an excellent movie, and if it can be added with a strong stamina, there is the possibility and opportunity to break through the upper limit.

If the box office in the third week can also surpass the box office in the first weekend, that's amazing. This movie will not only break through the previous upper limit, but also have the opportunity to become the annual dominant position.

The so-called New Year's Dominance is the movie overlord of the year.

If this movie is a commercial movie, it will be the commercial box office ceiling this year.

If this movie is an art film, then this year's Oscar will be his, that is, the film overlord in the year, but such a movie is definitely one of the thousands of choices.

However, there is still a situation where the box office in the second week is higher than the first weekend, and the box office in the third week is higher than the second week, which means the birth of a masterpiece.

The last movie like this was the Titanic in 1997, and the highest weekend box office came from his fifth week. And the box office was higher every week than the previous week's weekend, so until now, the Titanic is still the ceiling of all movies.

Although Iron Man is not as domineering as the Titanic box office results, he undoubtedly shocked the chins of many film critics.

In the second week after Iron Man was released, the first four days were working days. Logically speaking, the box office of the movie in these four days should have plummeted, and it may not necessarily be better than the box office results of Friday one day.

Not to mention surpassing the first weekend box office.

But on August 8, this extremely good Monday, Iron Man won $11.2 million in box office that day, but surpassed the weekend box office of any of the previous three days, and even exceeded nearly half of the total. This is definitely a result that surprised everyone.

Although Tuesday did not surpass Monday, it also had a box office of $10.12 million, and the combined results of the past two days have exceeded the first weekend's box office.

Seeing this scene, all the theater bosses started to add filming to Iron Man in a tacit understanding.

In fact, another very important reason why Iron Man's box office was only 20 million on the first weekend was that he did not receive support from major theaters.

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In the United States, Hollywood film companies are not only film production companies, but also have a large number of cinema chains, controlling more than 70% of cinemas in the United States.

In order to pursue box office in another world, Marvel Studios distributed Iron Man's investment to three large Hollywood companies, so that all three theaters can share the final profits of Iron Man. Therefore, theaters are very active in promoting Iron Man, and they are different from actively increasing screening and advertising.

Of course, Boss Huang in this world is reluctant to give Iron Man a treasure pot, which is a treasure trove of money to other companies in vain. Therefore, in addition to 21st Century Fox, it has become Iron Man's only partner. With 10% of Iron Man's investment, it can share 10% of its final profits. Therefore, 21st Century Fox is very proactive in using its theaters to promote Iron Man differently.

Although other film companies have to schedule films for Iron Man due to the agreement, in order to disgust Boss Huang, they not only suppress the screening to the lowest level, but also give many non-popular scenes. This has led to the box office of Iron Man's first weekend, with only a little over 20 million US dollars, and these 20 million were basically created by the cinemas under 20 World Fox.

When the second week comes, because the working day is not important, theaters do not pay so much attention to it and will not deliberately make things difficult for Iron Man, but just schedule films according to normal levels.

So a large number of users finally had the right time to enter the cinema to watch Iron Man, which caused Iron Man's box office to explode a little.

Simply put, under normal circumstances, if theaters do not make trouble in filming, Iron Man's first weekend box office should be around $40 million.

However, the theaters made trouble, resulting in the box office of Iron Man's first weekend that was 20 million for no reason. This is an unreal data, which naturally appeared, and the horrifying fact that directly exceeded this data in the next two working days.

However, as the saying goes, everything will turn back. The malicious obstruction of these theaters has led to the fact that the performance of two working days has exploded, which has instead made these theaters have begun to exaggerate the money-making ability of Iron Man.

The box office of $20 million on the first weekend can have such an explosion on weekdays. If I give Iron Man the best screening and the best show on the weekend, wouldn’t I have made a big profit?

Thinking of this, all the movie theater owners began to adjust the original schedule of the game in a tacit understanding, increasing the screening rate of Iron Man from the original 8.2% to 36.7%, which increased by more than 4 times in one breath.

Moreover, the number of shows is basically a prime time period, which is from 4 pm to 12 pm. Faced with such a situation, other film companies or theaters want to stop it, but there is no way.

After all, theaters are not a real company, but a company similar to chain franchise. Although they claim to have thousands of cinemas, these cinemas are actually individual business owners who open stores. They choose to join theaters just to facilitate access to various film resources.

So these bosses essentially have to consider it for their own interests. They have no reason to put aside movies that can clearly make money, and specifically show movies that don’t cost money for a ban on theaters.

Can the head office compensate itself for the loss of the box office?

So these bosses decided not to miss the theater chain's orders and schedule films according to their own plans. Faced with this situation, the theater chain actually had no choice, and they could not stop it, and they even dared not scold them.

After all, if you dare to scold them, they will dare to take the theater to other theaters and run to other theaters. Anyway, the resources provided by major theaters are basically the same. If you block me from making money, I will kick you away!
Chapter completed!