After going down, the sales department immediately became busy. First, half of them went to Huangping Town, visited Agaricus Binosaporus growers and tea farmers from house to house to understand their needs and advertise for chemical factories.

At the same time, the situation of agricultural supplies stores and convenience stores in the town and village was recorded. Samples were placed in each store, and they were asked to sell on their behalf. Corresponding reward measures were formulated, selling more and getting more rewards.

The rest of the people were looking for new opportunities in the county town. After three days, they finally sorted out a plan that could barely be seen and reported by Mao Nongbin.

"...According to Director Ran's instructions, we have reached a cooperation agreement with the convenience store in several villages where there are many Agaricus bisporus growers, and ask them to help sell..."

"At the same time, I rented out the walls of farmers at conspicuous intersections, and painted the advertising slogans and contact numbers of our factory. This may not bring us many orders in a short period of time, but under the subtle influence of these advertisements and the promotion of the convenience store owner, if someone wants to buy Agaricus bisporus, the first thing he thinks of must be us!"

"Well, that's good. We are not afraid of temporary lack of abilities and shortage of experience. As long as we are willing to work hard and learn, our abilities and experience will catch up sooner or later." Ran Jiang was quite satisfied with their performance. It seems that the sales department was just too lazy before, and it was possible to make more efforts without a chance to save it.

Especially in the end, he never mentioned the method of using wall advertising. It must have been figured out by Mao Nongbin and the sales department themselves, which is worthy of praise.

Of course, this method is not unusual. There are advertisements on many walls in rural areas, and now health products are mostly advertisements. It is estimated that Mao Nongbin and others thought of this method after seeing these health products advertisements, but progress is progress.

"Thank you, Director Ran!" After receiving the praise, Mao Nongbin knew that this level had basically passed, so he felt relieved and a smile appeared on his face.

After thanking me, we continued to report, "We also told the farmers that using fertilizers to offset advertising costs, which not only saves costs, but also better promotes our fertilizers."

"In the county, we also went to talk to the people from the county TV station and radio station. We were going to wait for the next batch of Agaricus bisporus to get a good harvest, so we asked them to go over and make a special program to broadcast it on the county TV station..." Now they even got soft advertisements.

After the report, Ran Jiang nodded slightly, "Well, although this plan is still incomplete and many of the methods are relatively old-fashioned, there are still considerable progress compared to the previous one!"

"These progress shows that you have re-understood the task of the sales department and have begun to actively seek customers for the factory! But this alone is not enough. Next, I plan to change the sales department to the marketing department, and at the same time, I will re-formulate the job responsibilities and assessment measures of the marketing department."

Simply selling is no longer in line with the needs of the development of the times. Sales must be changed to marketing. "Someone may ask, what is the difference between sales and marketing?"

"Simply put, the impression that sales science gives everyone is simply selling goods; marketing refers to the process of companies discovering or discovering the needs of consumers, allowing consumers to understand the product and then purchase the product, that is, the process of operating sales and achieving conversion." Ran Jiang first explained this noun that seems to many people are a bit fresh.

"Now many universities offer marketing courses. I also attended the event and learned a lot of knowledge!" In fact, this is the knowledge that Ran Jiang came into contact with when he was in an IT company, and now it is pushed to Tiannan University.

"Marketing is a discipline about how companies discover, create and deliver value to meet the needs of a certain target market and obtain profits at the same time; marketing is used to identify unmet needs, define, measure the size and profit potential of the target market, find the most suitable market segments for the company to enter and the market supply that is suitable for that segment, meet the needs of users and even create needs for users."

"Marketing can be divided into three processes: identification of opportunities, development of new products, and order execution; if these processes can be handled well, marketing is usually successful. If there is a problem in any link, the company will face an existential crisis."

"It can be divided into four links: product, profit method, sales channel, and communication channel."

"In light of the recent situation of our chemical factory, we can see that when I guided farmers to plant Agaricus bisporus in Huangping Town, I found that the mixing ratio of Agaricus bisporus base fertilizer is a very hard and difficult task. Then when I arrived at our chemical factory, I came up with this idea. If we could produce finished fertilizers, would anyone want it? This is the identification of opportunities."

"Next, the growers were invited to the factory to do experiments, and cooperate with the technology, and the workshop staff continued to improve the formula and finally came up with the finished product. This is the development of new products."

"When collecting deposits from growers and arranging the delivery of the factory as soon as possible, this is the order execution!"

"Our products are Agaricus bisporus compound fertilizers that are vacant in the market. The profit method is the most traditional way to make profits from the customer. The specific methods can be divided into wholesale and retail. For agricultural supplies stores, convenience stores are wholesale, and for scattered growers, they are retail."

"The sales channels include direct sales directly to the end-user customers, as well as intermediate sales from manufacturers to retailers and then to customers."

"The communication channel initially relied on word-of-mouth communication. By conducting pilot experiments in various villages, we can establish a good reputation for our products and attract customers to buy."

"There will be text and pictures to spread, such as wall advertising, sound transmission, rural speaker advertising, picture transmission, such as advertising on TV as I just said, etc."

Ran Jiang noticed that when he was telling, some people below just listened foolishly, while some people had already taken out paper and pen and started to take notes quickly.

Ran Jiang kept those people who took notes in mind and listed them as key targets for marketing department inspections. He planned to give them more opportunities in the future. If they performed well, they would be rewarded and promoted!

Many grassroots employees often complain that they do not get the opportunity, but the opportunity lies in this detail. If you pay attention to details for a long time, then the leader with pursuit will definitely see it.

As for the few people who are still in a daze next to them, they probably don’t know where the problem lies when their colleagues are promoted in the future and they are still standing still.
Chapter completed!