768 Two merchants
Guan Jinghe and A Fei lined up for half an hour before they got the meal. Then they searched for a long time and finally waited for two seats.
It was a cold day, and before I could eat, just queued up to receive the meal and found a seat, they made the two of them sweat all over.
Guan Jinghe looked up at the new flagship store in Yida Plaza, a famous chef, located in Binhai Plaza. This store should be the largest fast food store he has been to.
There are three floors upstairs and downstairs, each floor covers an area of more than 500 square meters, and each floor can accommodate hundreds of diners.
But even so, even though it is winter and the off-season for Bincheng, this flagship store is still crowded.
This is the third day he and A Fei come to Bincheng. In the past three days, they have been eating and staying in the Peninsula Peninsula Hotel next to this flagship store. In addition to breakfast, Chinese and dinner are basically done in this flagship store every day.
It’s not that they don’t want to taste other Bincheng delicacies. The reason they keep eating in this store is to examine the traffic of this store.
After watching over three days, the traffic of this flagship store really made them jealous.
Even though it is winter now and the off-season for Bincheng, it does not affect the traffic of this flagship store at all.
Nearby Bincheng people, the families of patients who were burned by the sun on the right, consumers who came to visit the mall, even staff from the Ninth Laboratory upstairs, and employees of the group manufactured by celebrity chefs, would choose to come here for lunch and evening meals.
As for the white-collar workers in the nearby buildings, the staff of government agencies, and residents of nearby communities, let alone.
They even saw the deliverymen here, but they never survived. Not only during peak dining hours, but since the store started to open, those deliverymen kept coming in and out of the store.
A Fei is more experienced in these things. After reading them for about three days, he had already figured out a basic number in his mind.
He first inserted the straw into the drink cup and drank a large sip of juice, and then said to Guan Jinghe: "I roughly estimated that this store has more than 3,000 orders every day for takeout, plus the dine-in customers every day. I estimate that this store has a daily net profit of at least 100,000!"
"There should be more than 100,000 yuan. It is said that the house of this store is their own, which means that this flagship store does not have to pay rent, and their expenses are water, electricity, coal and staff salaries. Moreover, because of their strategic cooperation with Yida, they don't even have to pay Yida's management expenses, so I estimate that their daily net profit should be around 200,000!"
"Tsk, tsk, tsk!"
Even though A Fei has been learning business with his family since he was a child, now he is full of business practices and can't help but be amazed when he hears such a net profit!
A net profit of 200,000 yuan per day! One month is six million, what about a year?
No wonder this place was selected as a new flagship store by the celebrity chef group! The profitability of this store is definitely comparable to that of a money printing machine!
Fortunately, he was decisive and when he first joined the celebrity chef's business, he used all his wealth to join three stores. In recent years, with the help of famous chef's business, their family has made a lot of money.
My father, who was the one who had the most objection to joining this fast food chain, now praised his decision back then.
Until now, he can still remember what his father said when he opposed him: "Join a Chinese fast food from a family from the north? Are you showing off? What if our locals don't like their taste? And is it that easy to make money for franchise? I have seen so many franchises, and in the end they all make money away, and franchisees can only work for them?"
But now my dad never mentioned those words back then, just said that he was wise and decisive at the time.
However, A Fei didn't have any regrets. What he regretted the most now is that he didn't come here and joined several companies when the second investment promotion and franchise conference of the celebrity chef.
It was also because my father was too conservative at the time and made a lot of money by joining the franchise for the first time, but my father insisted on using all the money to buy a house and let it go for rent.
The money for selling houses and loans squeezed out a lot of his funds, making him powerless when the celebrity chefs made the second investment promotion conference.
However, Guan Jinghe, after hearing that he had made money from joining, he decisively participated in the second investment promotion and franchise conference. He also gritted his teeth and took out all his wealth and joined two stores.
As a result, he earned all his capital in the past year, so the chef made a while ago and wanted to hold the third investment promotion and franchise conference.
The two of them immediately decided to come together after receiving the news! This time their purpose was very clear, which was to join several stores. If the funds were not enough, they would join forces.
Anyway, they can’t understand how profitable this chef is, as a franchisee.
Originally, they thought that the profitability of celebrity chefs had reached their limits, and even if they were launching new tricks, they could not find out the classic packages.
But how could it be that a few months ago, celebrity chef manufacturing suddenly began to launch new fish and meat sets, new varieties of juice and milk tea drinks.
These products became very popular once they were launched, especially their fish and meat package.
At the beginning, the group communicated with them and said they would charge an advertising fee to vigorously promote new catering varieties. At that time, everyone was quite resistant and thought that the famous chef group would not learn well.
I started to learn from other general franchisees and started to scatter blood and cut off my flesh!
After all, people have seen such things a lot. After the franchise store is popular, the general franchise will always find various excuses and charge various promotion fees, promotional fees, etc. from the franchisees every now and then.
But for the sake of making money in the store, everyone usually chooses to endure it!
This is the case for everyone this time, after all, the profits brought to everyone by celebrity chef manufacturing are real.
The net profit of a single store can be maintained at around 5,000 to 10,000 yuan every day! This is still an ordinary store!
And stores in those first- and second-tier cities, in core and bustling areas, can earn even higher net profits!
So everyone is also tolerant of the advertising fees collected by the celebrity chef group!
But what happened next surprised everyone. The famous chef group really invited a few popular celebrities to promote their new products of juice, milk tea, and fish rice on various media platforms on TV and the Internet.
It’s true that the launch of these new products has caused the sales of celebrity chef manufacturing branches across the country to soar by at least two floors.
Franchisees are really satisfied with the promotion effect, after all, the effect is real and visible.
Moreover, their fish rice has really brought many new customers to everyone. Customers who used to not like to eat beef and mutton sets will also enter their restaurant because of their curiosity about fish sets and the attraction of famous chefs to create fame.
Many people, even after eating it once, could never stop, and have since become loyal customers of famous chefs.
Moreover, the marketing methods produced by famous chefs have not only been the only ones. They have also launched new canned fish, which are actually the most common canned sardines on the market.
There are three flavors, oil-soaked, braised and spicy, and these three canned foods are sold in a celebrity chef-made fast food restaurant, and each bottle is priced at six yuan!
The advertisements on TV have been bombarded for several months, and everyone knows them!
This canned food of 150 grams per can was immediately popular across the country as soon as it was launched.
Even many old men and women who didn’t like to eat outside and were used to saving money would come to their store to spend in order to buy this kind of canned food.
Many young people like to eat a set meal in the store and add some canned food to the meal. It costs only six yuan anyway, and the taste of this canned food is also a unique one. The most important thing is that the fish inside is really real sardine meat!
Think about the canned fish I saw in supermarkets, which are often fifteen yuan a can. Compared with them, the price of canned food made by famous chefs is really touching.
Today, A Fei and Guan Jinghe ordered fish set meals. As old people who have been involved in the fast food industry for many years, they all believe that the fish set meals made by famous chefs are really nutritious and delicious, and can be called a classic in the fast food industry.
Guan Jinghe ordered a braised marinated fish set meal. This set meal is now his favorite and he will never get tired of it.
The braised fish soup is poured on the fragrant Northeast rice. It tastes really a bite and you can't stop it.
And the large pieces of braised mackerel made him unable to stop, and he didn't know how this chef made the mackerel.
He has eaten mackerel before, but to be honest, he doesn't like it very much, because the meat of mackerel is too hard to taste and has a bad taste. Moreover, if the mackerel is not well treated, the fishy smell will be difficult to remove.
But the chefs made by this chef don’t know how to deal with it. The mackerel pieces in their set menu are very large, but the taste is not at all. They are very soft and melt-in-the-mouth, and they are very chewy. Anyway, the taste is very good.
And there was no fishy smell at all. In Guan Jinghe's opinion, this was the best mackerel rice he had ever eaten.
A Fei, opposite him, was intoxicated by his own spicy dragonfish set meal. As a gourmet from a city without any trouble, A Fei had to admire the means of the famous chefs.
They like to eat authentic fish, and they don’t like fish that are processed with complicated methods.
But he really likes this spicy dragonfish produced by the celebrity chef.
To be honest, he has studied the fast food made by famous chefs for many times, but he just doesn’t understand what seasonings they use to cook such a delicious set meal!
The compound spices they use are so domineering. They can not only remove the fishy smell of various ingredients themselves, but also enhance the smell and enhance the fragrance. This is amazing.
Chapter completed!