496 The Confession
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In fact, Xiao Feng certainly understood that since he had such a unique skill in his hand, if he really chose to go it alone, he might really be able to suffocate all these French cosmetics companies to death.
After all, this small molecule collagen is really important to the cosmetics industry.
Whether a company has it or not, those are definitely two different concepts.
After all, anyone who deals in cosmetics, at all costs, has the ultimate goal of delaying aging. As for whitening, it is just a step in anti-aging.
And small molecule collagen is the key to anti-aging!
And the small molecule collagen he mastered is definitely the atomic bomb in the cosmetics industry, and it is an atomic bomb that only he masters exclusively.
These other cosmetics companies, even if you are a big brand like L'Oreal, do not have small molecule collagen, they can only stare blankly.
Don't look at these big-name international companies. Now they are all giants that he can't compare with. But given him a few years, these giants will become little brothers in front of him.
But the key is that they have to let it develop quietly for a few years.
If the other party doesn't want him to develop, that would be troublesome.
Especially when so many French cosmetics companies unite, they absolutely have the ability to monopolize the upstream and downstream of the cosmetics industry.
As a result, it would be troublesome for Laboratory 9.
So after Laura brought him a letter yesterday, he had been thinking about this issue, whether he should eat alone!
After thinking about it, he came to the conclusion that he was not yet strong enough to eat alone.
Putting aside political factors for the moment, let’s just say that if these French cosmetics companies unite and do things together, it will be difficult for his ninth laboratory to survive.
For example, what if the other party insists on a big price war with you? What should you do?
Lab 9 has just opened its doors to make a profit, and its current foundation in the industry is not yet strong, and consumer loyalty has not yet been developed.
Despite the previous series of hype, this brand has won a lot of favor among the majority of Chinese consumers.
But what if these competitors spend real money to compete with you on price?
For example, a bottle of Dior perfume used to cost more than 900 yuan, but if they gritted their teeth and organized a few activities, they would give you a discount of more than 100 yuan. L'Oreal's face cream cost more than 100 yuan, and they could get it for more than 100 yuan.
Cooperation with several other brands.
The price has been changed to mainland products for you, how will your Ninth Laboratory respond?
If you don't lower the price, you will definitely not be able to retain consumers. No matter how good your product is and the effect is outstanding, consumers are the most practical animals and they are very sensitive to price.
What's more, for big international brands like Dior and L'Oreal, things that used to cost around one thousand are now reduced to more than one hundred. Who do you think can bear it?
Furthermore, if you don’t lower your prices, those consumers will scold you for being evil-minded and out of touch with the masses. Even big international brands can show off, so why don’t you, a domestic brand, still lower your prices?
The Chinese are really capable of doing this!
And once you lower the price, you will lower your status. After all, the pricing mechanism of the products of the Ninth Laboratory was not like this!
In addition, once the price is reduced, the profit margin will become smaller and the profit will be reduced. The large investment required for the future development of Laboratory 9 may not be enough.
It will seriously affect the future development plans of Laboratory 9!
In addition, these are just these French cosmetics companies. What if companies like Estee Lauder, Procter & Gamble, and Unilever from the United Kingdom come to your door? How can you respond?
These companies, Procter & Gamble and Unilever, are international giants that do their part. If you take any one of them, their foot hair is much thicker than L'Oreal.
There is also Japan’s SKII company, which should not be underestimated either.
If these companies join together to fight against Laboratory 9, will Laboratory 9 be able to withstand it?
At least now, Xiao Feng knows that the Ninth Laboratory is not a full industry chain enterprise, and there are many supplier partners in the country.
For example, the base fluids and essential oils required for formulating various skin care products and perfumes are provided by a domestic company.
This company is very large in the industry and is a supplier to many major international cosmetics companies.
Once these big-name European, American and Japanese international cosmetics companies unite, they threaten these companies with orders and are not allowed to supply to the Ninth Laboratory.
This move alone can cause a lot of trouble for Laboratory 9.
It was precisely because he wanted to understand this that Xiao Feng decided that he could not confront these large European, American and Japanese cosmetics giants at this stage!
He chose to cooperate with them first, and after a few years, when the Ninth Laboratory became fully fledged and completed its future development layout, that was the time for him to really show off his muscles with these European, American and Japanese cosmetics companies.
So for now, he chooses to cooperate first.
Guy and Frank, the big guys in the French cosmetics industry, were very surprised at first that Xiao Feng was so smart, but then they quickly understood what this guy was thinking.
This guy is using space to pay back time. He promised to supply products to many cosmetics companies in the industry. This is to give up a certain market space and at the same time gain corresponding growth time for the Ninth Laboratory.
But among all the big guys who are doing this, do you think they have the same idea as him?
First, obtain small molecule collagen from this guy, and then produce your own products. First, keep your market share. At the same time, everyone will definitely increase their investment and strive to conquer the extraction method of this small molecule collagen as soon as possible.
.
Once this problem is solved, everyone will not be stuck by this Chinese company in the future. So although everyone is smiling on the surface at this time, in fact, they are all thinking about MMP in their hearts, and they all have their own agendas and are scheming against each other.
.
Guy and Frank looked at each other, and then asked Xiao Feng with a smile: "So, Mr. Xiao, what price do you want us to pay?"
Xiao Feng smiled and glanced at them. In fact, these foreign big names really have some unique skills of their own.
For example, L'Oreal's cosmetics contain a unique chemical element called Bose. This chemical ingredient, when applied to the skin, can very effectively enhance the bright color of the skin.
For example, Dior and Chanel have their own unique skills in blending perfumes.
There is also Avène, the most classic cosmeceutical brand in France, which also has its own unique skills in treating sensitive skin.
But if you propose to use small molecule collagen in exchange for their unique skills, they will definitely not agree.
If that's the case, then just ask for money.
"Everyone, the small molecule collagen currently developed by our ninth laboratory is only in the first stage. The process and procedures need to be improved in the future, so the current production capacity has not been high. You can also see that currently we
Our products have been sold out five times in Europe. This is really related to our production capacity..."
Although Guy and Frank were smiling on the surface, they were cursing secretly in their hearts, I believe you, if your production capacity is really not enough, then why haven't you sold out of stock in China?
At this time, Xiao Feng changed the subject again. Since he had agreed to cooperate with these French guys, he would not go around in circles, not to mention that he was in a hurry to return to China.
"But since you have already put forward the idea of cooperating with us, we are also willing to show our sincerity and we are willing to squeeze out part of our next batch of production capacity to supply to everyone here."
Hearing what Xiao Feng said, the French people all breathed a sigh of relief and were willing to come over to give everyone some relief. That would be great.
What's the biggest fear for people who make cosmetics? It's that others have it but you don't!
As long as we can get this kind of small molecule collagen from Laboratory 9, we can add this kind of thing to the ingredient list of their products. As for whether the effect is comparable to the products of Laboratory 9, hehe, everyone here
These big guys don't care.
Their purpose is to let consumers who are loyal to their brand know that their products also contain small molecules of collagen.
Of course, the strength of some high-end products can increase the content concentration of this small molecule collagen, but ordinary products...
Hehe, even if it contains 0.1%, it also contains 1%. Anyway, as long as it contains small molecular collagen, it will be fine. As for the concentration, how many consumers can understand it?
Is it effective? So what if it’s not as good as Lab 9? Lab 9’s products are more expensive than ours anyway, right?
If you don't want to buy expensive products from Laboratory 9, why don't you buy our cheap products?
Although the effect may not be as good as the products from the Ninth Laboratory, if you buy more and insist on using it for a longer time, the effect will come out, right?
These big guys are all veterans in the business world, and they have already made plans.
What Xiao Feng said next made everyone feel a little uncomfortable: "As for the sales method of the small molecule collagen I provide? I think it will be in the form of an auction, and the one with the highest price will get it.
"
Some French people present immediately changed their expressions. They were all CEOs of small and medium-sized cosmetics companies, and the auction method was the most unfavorable to them.
What they are facing is undoubtedly a reshuffle in the cosmetics industry in the future!
For giants such as L'Oréal, Avène, Dior, and Chanel, the auction method will not have a big impact on them. Anyway, they are not short of money at all.
Chapter completed!