I have opened a new book "I Upgrade in Xiaobai's Literature". I would like to ask all book friends to collect, recommend, and leave a message! Ants thank you!

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"I talked to Mr. Evans, CEO of Juice King, and also to his team. Our current cooperation idea is to fully expand in China..."

"We are not just making coffee...the milk tea that is popular nowadays, as well as fruit tea, or juice, we all make..."

Xiao Feng told his thoughts to the executives present.

The executives present were almost in silence at this time.

"I, Cao, are these Americans too ambitious, right?"

"It's just that single products are not easy to make. They want to develop multiple lines. Can this work?"

“I haven’t seen any of this comprehensive beverage store so far?”

"It is actually not impossible to do it, but the investment in materials and labor costs may be very large..."

"I lost it, it's true that it's the American style of doing things. They are just standing firmly. They are just trying to get started and they can get rid of the sand when they start playing!"

But in a short while, the executives in the conference room began to talk.

This is indeed the first time this comprehensive beverage store has appeared in China. Everyone is talking about what kind of difficulties this kind of attempt will encounter.

The first thing to consider is the cost issue.

In fact, some people had thought about opening such a comprehensive beverage store a long time ago, but after making the initial attempt, they gave up because the cost investment was too high.

Why are there so many milk tea shops in China? Because milk tea shops are the lowest-cost among these beverage shops.

For example, we produce tea in our country, and it is a major country that produces tea, so the cost of tea is very low.

Also, milk is not a rare product, especially the large packages of milk powder from abroad, which are imported in batches, and the price to arrive in Hong Kong is actually not high.

It is very suitable for use in milk tea shops, so it can be completely controlled in terms of cost.

But speaking of coffee is a completely different story.

First of all, the major coffee producing areas around the world are almost all controlled by several foreign giants.

For example, the most awesome Nestlé, the United States Starbucks, and several other American companies, such as Heinz, etc.

So if you want to open a coffee shop, you can't avoid these international giants.

Even if you say, our country’s Caiyun Province and Nanhai Province also produce coffee beans.

That's right, but if you go wherever you go, you won't be able to buy decent good things.

Because the coffee beans there are also not cheap, the most important thing is that the high-quality coffee beans there are also monopolized by those companies.

Even if you can get in, it will be almost all scraps that others don’t want.

Even if you get these and come back to make coffee, the coffee produced is so terrible that it is like cat urine, how can you expect consumers to pay for it?

So if you want to open a small cafe or two, that's absolutely fine, you can get goods from those big companies.

They are also willing to sell it to you at a higher price, and you will not threaten their status anyway.

But if you want to start a large-scale chain like QQ, I'm sorry. If you don't have enough funds to burn money, you can't afford it at all.

Those giants will stuck you from the source of coffee beans.

And even if you can get high-quality coffee beans in Caiyun Province and Nanhai Province, their production capacity is only so much.

The high-quality coffee beans produced every year are only enough for you to use for several months.

Once these few months pass, your raw materials will be out of stock.

Don’t think about coffee beans produced in South America, the Caribbean, and Africa, as they are monopolized.

Thailand in Southeast Asia is the same as the coffee beans produced in Malay, so you can’t even think about it.

That circle was basically monopolized by those international giants and some local residents.

So if you want to open a large-scale coffee chain in the country, the first thing you need to solve is the source of coffee beans.

But this is exactly the problem with Xiao Feng, because he has a large number of plantations in the Copper Kingdom and Colombia.

Wherever you get a unique geographical environment, you will ensure that you can produce a large number of high-quality coffee beans every year.

Even if there are not enough coffee beans produced in South America, he still has an entire continent in another world for him to grow coffee beans.

So he doesn't have to worry about the coffee beans being stucked by those giants.

Also, the same is true for juice. In fact, there are many manufacturers of juice pulp in the country.

But the high-quality juice pulp they produce is basically exported.

Because you can earn more when buying abroad, and the consumption capacity of domestic juice has not been high, so not many people pay attention to this area.

But these are not a problem for Xiao Feng. He has a lot of fruits that cannot be sold every year in his plantations in South America.

These fruits had to live on their own before, and then they ripened on trees or in the ground.

Now, it has been squeezed into juice, transported back to China, and sent to a fast restaurant made by famous chefs for sale.

If you divide some of the moisturize from there, it will be no problem at all. You can even use it directly in the Juice King Cafe.

Even Xiao Feng thought that the Juice King originally sold juicers.

Should I put two on the counter, their unique juicer, to squeeze juice for customers in front of me!

This is how to create gimmicks better...

Anyway, the problem that troubles other investors who want to build comprehensive beverage stores is not a problem for Xiao Feng and Evans.

Then the material cost can basically be controlled.

Then the next thing is the cost of personnel.

You should know if you only open a milk tea shop, a cafe, or a fruit tea shop.

Then, the service staff only need to master a separate skill.

For example, you can make coffee, milk tea, or fruit tea.

However, if you open a comprehensive beverage store, the requirements for the service staff are much higher. Not only do you have to be able to make milk tea, but you also have to be able to make coffee and fruit tea.

Sometimes, I even have to make some desserts.

In this way, ordinary waiters will definitely not be able to do so, so they have to hire some more flexible people.

And hiring such a waiter will undoubtedly be more expensive.

But this is not a problem for Xiao Feng and Evans.

You should know that Juice King Coffee is now the leader in the beverage industry in North America.

Because other beverage stores were affected by the epidemic, they closed down and only their homes were still open.

Moreover, because it is open in a pharmacy and the environment is safe, it can be said that the business is booming, and there are crowds of people queuing at the door every day.

It’s not an exaggeration to make money and get cramps in your hands.

Compared with the labor costs in the United States, the labor costs in China are absolutely negligible.

As for the biggest cost in terms of operation, it must be the cost in terms of property. After all, the rent of the store is the majority of the domestic business costs.

However, Xiao Feng and the others were not worried, because their preferred targets are those large supermarkets.

Nowadays, the attitudes of large domestic supermarkets towards well-known chain brands like them are basically welcomed by both hands and feet.

For example, everyone knows that Jingongmen and Kaifeng cuisine are very arrogant.

In the past, if they wanted to move into a shopping mall, they had to negotiate with the mall and pay the rent to get a very good business location.

But now it’s different. With the rise of e-commerce, major shopping malls have had a hard time, and it can even be said to be very sad.

In order to survive, everyone is eager to attract such well-known chain brands that can attract traffic.

Many shopping malls are looking for before opening, and they are actively looking for Golden Arches, Kaifeng dishes, or famous chefs to discuss first-line well-known chains.

However, the content of the talk was completely lost from before.

In the past, merchants paid rent to the mall before they could enter the market, but now, the malls do not receive rent, so they beg these merchants to settle in.

It is easy to say what kind of store location is selected, and they will even take the initiative to decorate according to the style required by the store.

Anyway, as long as you can enter their mall.

Because the check-in of such a well-known chain store can increase the popularity of the mall on the one hand, and on the other hand, it can bring huge traffic to the mall.

For example, a company with a small-scale talent like Starbucks is definitely a company that welcomes you to move in with both hands and feet in any shopping mall.

So the Juice King is also very confident in this regard.

As long as they announce their entry into the country, I believe that countless large domestic supermarkets will definitely come to visit us, requesting cooperation with them and inviting them to stay.

For example, like Jintaicheng...

And even if these groups don’t ask them to cooperate, Xiao Feng still has Yida’s guarantee.

He knew that as long as he said hello to Mr. Wan, it would definitely be no problem for the Juice King to stay in Yida.

Of course, because they plan to open more than 1,000 direct stores this time, they don’t plan to put all the stores in the mall.

In fact, university towns in major cities are the target areas they focus on.

They also plan to increase the density of opening stores near university towns in various cities.

Hehe, because the students' money is the best to make.

It is indeed possible that many students can't afford to drink more than 30 cups of coffee, but they can still afford to drink more than 10 or 20 yuan of milk tea.

Can you afford to drink more than a dozen pieces of juice?

And the most important thing is that there are countless licking dogs in every university. As long as these licking dogs are there, you never have to worry about the lack of a market.

These dogs who would rather eat sucking vegetables by themselves than buy cosmetics for the goddess. They would be willing to give away lipsticks for hundreds of dollars, and coffee for dozens of dollars, milk tea and so on.
Chapter completed!