1404 Only children make choices, we adults all have to!(1/2)
The five-yuan mug in the factory is marked with Starbucks trademark and you can buy it for 150% after you buy it.
A canvas bag that is as simple as it can be, you dare to ask for a price of 300 yuan at the beginning of your mouth...Do you dare to think about such a thing?
But the more they do this, the more a group of guys with Stockholm syndrome like to pursue them and lick them.
This leads to a vicious cycle.
When they saw it, hehe, what kind of tendencies do these guys have?
The more expensive we buy the goods here, the more they like to buy them.
There are even some people who actually take it as a quality of life to go to Starbucks to have a cup of coffee.
Damn, you have to know that we are in North America, but it’s just like a street stall.
When did you meet such a group of "passionate" consumers?
They are so considerate of merchants, so we should not only not reduce the price, but we should sell the goods at a higher price.
So later there were ice-skin mooncakes worth more than 300 yuan. Anyway, those people would buy them as well after being labeled as their trademarks.
It’s true that Starbucks relied on this method to cut leeks in the country, and for many years.
In this situation, until the troublemaker with Internet thinking appeared, the situation suddenly took a sharp turn for the worse.
This company doesn’t tell you what culture or quality of life.
Anyway, I don’t care about it, I just spend money in one go.
Their power to burn money really makes Starbucks scared when they see it.
They sold a cup of coffee that was more than thirty cups of coffee at a price lower than milk tea.
For nine or nine or ten yuan, you can drink a medium cup and a large cup of coffee of the same quality as Starbucks.
At this time, the post-90s generation and post-00s generation had become the new force in the consumer market.
These young and energetic generations are not willing to be bound by the traditional thinking of the older generation.
They prefer to try new things, and the older generation likes to drink tea, but they don’t like it.
So many people prefer milk tea and coffee.
And Mr. Xun captured the heart of this consumer group. Anyway, I was trying hard to give you cheaper and give you products as tall as Starbucks.
Let your consumers get both inner and face.
Anyway, you can just pick up the wool. The more you pick up the wool, the happier they will be.
Anyway, what they value is not the three melons and two dates that consumers pay when buying coffee.
What they value is the traffic brought by consumers and the customer viscosity to their brand.
As long as consumers download their APP, they will have a high enough daily active users.
Then they can tell stories in the capital market and get money continuously from those capitals.
After taking the money, they can go to the physical store to burn it.
When the APP users accumulate to a certain scale, they can monetize these traffic.
Before they could even cash in on the traffic, they were already supported by crazy capital to the US stock market to ring the bell and make money.
So no matter how this company was exposed for fraud later.
Anyway, Xiao Feng still admires this company very much because they truly benefit domestic consumers.
In addition, they are really hard-hitting Starbucks and have stripped off Starbucks' shorts.
You should know that before they entered the market, Starbucks' attitude towards domestic consumers has always been high.
Never discount, never give in, never engage in activities, they are their attitude towards domestic consumers.
But when someone fortunately entered this field and swept the younger generation of consumers, Starbucks was panicked.
Because in just a few months, their turnover has decreased by more than 40% year-on-year.
Of course they knew that this was definitely because of the effect of the catfish caused by the troubled catfish.
In fact, it is very simple to deal with this situation. As long as they are willing to engage in activities, reduce prices, and make concessions and promotions, they can cope with it.
Unfortunately, their years of arrogance have made them unable to let go of their figure and face.
In addition, they firmly believe that the licking tribes will come back sooner or later, so they keep resisting.
As a result, after several months of escort, they could no longer hold on.
So they started to secretly prepare discounted coupons, but they were embarrassed to say that they sent them out by themselves.
So I can only say that it is an outgoing employee discount card on a certain website platform.
Anyway, the lowest price can be 30% off...
But even so, they still failed to restore their decline.
During that time, this former top coffee industry in China was shocked by a certain Xun Coffee.
In the end, if you are a little short of your life, you will lose your life.
If it weren't for the capital company that targeted a certain lucky person and gave them a perfect sniper, I guess once a certain lucky person is successful, then there is no way to say who is the number one person in the domestic coffee industry market in the future.
"This time I finally got involved with the boss of Juice King Coffee. He also happened to have the idea to open a store in our country."
"Actually, he had sent a special team to conduct market research in China for half a year."
"So this time he has already had some preliminary ideas on opening a store in the country."
"This time they planned to open about 1,000 direct-operated stores in the early stage, while other stores were opened in the form of franchise stores. If they were all over the country, they planned to open a total of 3,000 to 4,000 stores."
As soon as Xiao Feng said this, the scene was in an uproar.
All the executives here were shocked by the grand vision of the Juice King.
"hiss……"
"I, Cao, are a big deal!"
"These Americans are really, they just come up and they just rush to the point. This is..."
You know, this coffee shop is not like their chain fast food.
You should know that their famous chefs are a Chinese chain fast food. Because they do not deviate from the root of Chinese food, they have a very high acceptance in China.
For example, their more than 6,000 stores in China are concentrated in not only first- and second-tier cities, third- and fourth-tier cities, and even fifth-tier cities.
But this thing in a coffee shop is different. You say that it costs more than 30 yuan to start with a cup of coffee.
Such a price means that consumers in first- and second-tier cities can afford it, while consumers in third- and fourth-tier cities must consider the price when they hear this price.
In this way, the price will limit your entry into the national market.
But at this time, you actually want to open three to four thousand chain stores nationwide.
This step is too big, so why don’t you be afraid that this step will be too big and will directly cause the egg?
When Xiao Feng saw the surprised expressions of these executives, he also smiled in his heart.
In fact, it has been a while since he and Evans planned to enter the domestic market once.
In fact, before he met Evans, who was the King of Juice, he had already planned to enter the beverage industry.
But at that time, he entered the juice industry.
Because he has built a large number of plantations in South America, he can get a lot of good and cheap fruits there.
So several juice factories were built there to squeeze a large amount of juice thick pulp, and then transported it back to the Shuimian Island in China.
Where can I mix these juices into various juice drinks at the beverage factory, and then send them to the fast food restaurant made by their famous chefs to sell.
It’s true that those juice drinks were really good.
However, at that time, he had already planned to enter the coffee and milk tea market, but he had never tried it.
After knowing that Evans, who knew the Juice King, he used this guy as a carrier to create Juice King coffee.
And with its unique taste, it became popular all over North America.
While Juice King was popular in North America, he had already asked Evans to send a special investigation team to conduct research in China.
I just need to see how their juice king should operate in the country.
After all, due to the efforts of previous generations of coffee companies, the domestic coffee market has basically entered a mature stage.
At first, Chinese people did not agree with coffee, but in recent years, with the popularity of the Internet, people have begun to learn more and more about Western culture and diet.
The benefits of coffee have also been understood and accepted by many consumers.
As the younger generation grows up, coffee is becoming a favorite drink that the new generation of consumers is increasingly becoming the main force of consumers.
However, competition in this domestic market is also very fierce.
There are leading companies such as Costa and big-name chains like Starbucks that control the market.
Below are the coffee wings that are dead without being stiff, and domestic brands like Qunar are fighting.
To be continued...