Chapter 59 Summary
"Brother-in-law, do you really want me to shoot an advertisement?"
"Really." Chen Chong carefully looked at the drawings spread on the desk and said absent-mindedly: "Tianbao, you have asked five times."
Tianbao let out a crisp laugh unique to loli, jumped out of the study and went to the living room to watch TV.
"Uncle Li, the buildings on this drawing are all drawn by you as you imagined?"
"Drawn with your dad." Li Tang buried his head in reading the book, saying without raising his head: "At that time, the Great Wall was stopped, and there was nothing to do, and it was just a playful painting. I could only see it. It was useless and could not be done. It was expensive and expensive."
Chen Chong touched his chin and kept silent.
The picture of Li Tang, called "The Heavenly Court Fairyland Picture", was imagined based on the content of "Journey to the West", including Lingxiao Palace, Yaochi Fairyland, Panta Garden, Dragon Slaying Platform, etc., with pavilions, towers, each with its own characteristics, and none of them is repeated.
In addition to the "Sky Fairyland Map", there are more than a dozen pictures, including "Four Seas Dragon Palace Map", "Lingshan Holy Land Map", etc. Each one has a unique artistic conception, which is very consistent with Chen Chong's imagination of certain scenes in the novel "Journey to the West".
If I could find a place, turn this drawing into reality, and build a film and television city.
However, these design drawings are all magnificent and cover a large area, which is absolutely impossible in Hong Kong. We can only go to the mainland to make them after policies allow them.
But where is the best place to build?
Shenzhen? It is close to Hong Kong, convenient for shooting and high utilization rate. However, with the development speed of Shenzhen, in a few years, the huge film and television city will become a fat person in the eyes of various interest groups...
Beijing? It has the advantages of politics, culture, and talent, but it is too far from Hong Kong and is not very convenient.
Shanghai? It seems to be good in all aspects, but there is no particularly outstanding advantage.
...
Chen Chong was thinking, and heard the sound of the door opening outside.
"Sister, mom." Tianbao asked crisply: "Why did you come back? It's past nine o'clock."
"It's not a good thing he did." Li Kaiyuan put down the keys and said to Chen Chongnu who walked out of the study, "I have held an event and the store is full of people. I'm busy until now. If the food is not used up, my mother wouldn't have been left to close."
"Aunt Liu, congratulations." Chen Chong asked with a smile: "Just opened today, there are many guests, and business will definitely be prosperous in the future."
"A Chong, thank you so much today. I'll help me attract such customers." Aunt Liu looked very tired, but she was in good spirits. She couldn't stop smiling and said, "I specially prepared double the inventory, but I didn't expect it to be sold out."
"Those people are so stupid." Li Kaiyuan took off his shoes, sat on the sofa, and said, "I rush to buy a movie ticket for 30 yuan. I'm really busy with my brain."
"Popcorn costs 5 yuan, take photos for 10 yuan, and give you a 20 yuan catering coupon." Chen Chong pulled his finger and pretended to do it, then said, "To count it, a movie ticket costs 30 yuan, I have lost a lot. Not only do I have to watch movies for free, but I also pay 5 yuan popcorn."
"Tianbao, go and pour me a glass of water." Aunt Liu instructed the little girl and asked, "A Chong, aren't you really losing money, right?"
"Mom, don't listen to him talking nonsense." Li Kaiyuan said: "Originally, it only costs 7 yuan to buy a back seat movie ticket. Plus the cost of popcorn and photography, it's up to 20 yuan. He sold it for 30 yuan and made an extra 10 yuan. How could he lose money?"
"Isn't this a coupon of 20 yuan?"
Now even Aunt Liu smiled and said, "No wonder Yuanyuan said you have many ideas. Malatang costs only a few dollars. You have given a high price of 40 yuan and used a discount to get a half-discount, so you can still make a profit."
"That is, first increase the price and then print the coupon. What are you losing?"
Chen Chong laughed and said, "I made a box office, Aunt Liu made money, and the audience made fun of her. Everyone was happy."
Everything he did at Broadway Theater yesterday was a copy of the common cinema marketing techniques that later generations were common.
The impact of the new record of Hong Kong movie box office is a psychological hint, creating an excuse for consumption, and its effect is similar to that of various festivals.
Free photos are given away as gimmicks to attract people. Polaroids are trendy and expensive. They are rich toys. They are rarely exposed to them. They are very curious about this. In addition, the so-called commemorative significance of "witnessing history" is extremely attractive to ordinary audiences.
The cost of taking photos of Polaroid is very high, and it is impossible that it is really free, so Chen Chong found the surrounding merchants and passed on the cost.
The theater is born with the attribute of gathering people. If there are people, there will be business opportunities. This is the capital for negotiations. Mong Kok is a prosperous area in Hong Kong, with many shops and fierce competition. Every time one more person enters his own store, he will have an extra chance to make money.
After finding a big company, I explained it a little and easily got the coupon. Currently, there are three prices for movie tickets in Hong Kong. So Chen Chong got coupons of varying face value from other merchants. Aunt Liu’s dumpling shop is also in Mong Kok, and the water does not flow to outsiders. Chen Chong also made some coupons for her to help promote her newly invented Malatang.
These coupons are props that offset the cost of taking photos. Usually, the movie tickets in the building cost 9 yuan per piece. Shen Chong sells sets, free photos, free popcorn, and a coupon for big companies worth 30 yuan, only 40 yuan...
Watching movies is a leisure and entertainment activity. At this time, people will be more relaxed, have a strong desire to consume, and have a reduced sensitivity to prices. At first glance, it is very cost-effective to give so many things for free for the package, so even if the actual cost soars by four or five times, the audience still flocks to it.
This marketing method is particularly common in later generations whenever there are festivals. For example, when Valentine's Day, you can send flowers, photos, hotel room coupons...
This is done with low cost. With WeChat and Weibo, you can spread information quickly and freely. Secondly, it is a discount for you without any fees. Anyway, it is a coupon for the surrounding merchants.
In 1979, when Chen Chong played this game, he had to spend more money and advertised it in newspapers. However, because the technique was fresh, the effect was surprisingly good. Jiang Zhiqiang called to report at 8 o'clock, and since ten o'clock in the morning, every theater was full.
"A Chong, have you all packed up?"
"It's all packed up." Chen Chong pointed to the boxes in the corner and said, "I can leave with the boxes tomorrow."
"Have you taken a lot of things?" Aunt Liu walked over, picked up one of the boxes, and said, "Yuanyuan, come and check it for me."
"No, don't, there are too many things, I'll open it and clean it up again." Chen Chong quickly stopped it and said, "It's really all installed. Tianbao, right?"
"I testified and all the things are ready." Tianbao lay on the sofa, holding his right hand high, and said, "I am the supervisor, staring at my father and brother-in-law pretending, but nothing is left."
"Okay, mom, it's already ten o'clock." Li Kaiyuan stood up and said, "Don't check it out. Even if they two big men don't bring one or two pieces of clothes, it's nothing important. Go and take a shower quickly and prepare to go to bed. They will get up early tomorrow. Tianbao turns off the TV and go to bed too!"
Tomorrow, "The Legend of the White-Haired Witch" will be in the mainland and go to Huangshan to shoot outdoor scenes. It is expected to take about two months before returning to Hong Kong.
After washing up, they went back to their houses and slept and rest.
In the darkness, Chen Chong was sleepless. He opened his eyes, stared at the ceiling, and was silently ecstatic.
Before the production of "Crazy Job", he had a feeling of worrying about gains and losses.
Now, this mood is more than a hundred times stronger, and all kinds of thoughts are constantly emerging in my mind.
Talent, money, power.
This is the initial plan made by Shen Chong.
Talent - Using two magazines and film companies, we have initially met a large number of promising film practitioners on the Internet, and extended our tentacles to Taiwan and Japan, so the talents are temporarily enough.
Money - Rubik's Cube continues to maintain a strong momentum of money-making. Last week, Shen Chong took a quick inspection in the United States. The development of VisiCalc and Tetris was very smooth. These two money-making weapons are expected to be launched at the end of June. There will be more funds available at that time, so there is no worries about money for the time being.
Power - This aspect is still blank. The two magazines under its 2 magazines are not enough in terms of sales and influence, and can only provide extremely limited public opinion power. Moreover, the planned technology monopoly has not yet begun, so there is too much lack in this aspect. After returning from the mainland, you must start to invest.
In terms of the system, the two tasks of "The Crazy Joe" breaking the Hong Kong movie box office record" and "The Founding of Rolling Stone Records" have been completed, and they have received 500 rewards, with the total number of movie medals reaching 1,250.
After the side tasks closely related to the movie are completed, new tasks will be released. For example, after "Crazy Jones" breaks the box office record of the movie, a new task will be updated:
"Task: Make "Crazy Raid" the first movie in Hong Kong to have a box office of over 10 million yuan.
Reward: 500 Movie Medals.”
After the Rolling Stone's mission was completed, no follow-up tasks related to it appeared.
With the action of Shen Chong, new tasks will appear from time to time in the task list, such as:
“Task: Invest in Wang Jing to complete a movie.
Reward: 100 Movie Medals.”
"Task: Create the Taiwan version of "The Age of Movies".
Reward: 200 Movie Medals.”
However, although there are many side missions, the rewards are very low. The highest reward at present is to make "Crazy Raid" box office exceed 10 million and have 500 movie medals, and these medals are not enough to be stuck in the gaps...
Before going to Huangshan to meet the great man, what Chen Chong wanted to do most was to create some future economic policy documents for reform and opening up from the "China Economy" column, and then let go of his mouth.
For example, the "Guangdong Province Special Economic Zone Regulations".
For example, the "Nine Policies and Policy on Peaceful Reunification of Taiwan".
One is a special economic zone and the other is a country, two systems. They are all topics that attract great people. Every document is formed after repeated trials. The content is mature and the text is concise. If Chen Chong can directly take out the original manuscript, the shocking effect will definitely be much stronger than relying on the hazy impression in his memory and making nonsense.
But the exchange conditions are very harsh - they are all 100,000 movie medals.
well……
This shitty system is useless!
It seems that I can only rely on the hearsay memories of my previous life to be nonsense in front of great men...
That is a big figure who can determine the future and destiny of hundreds of millions of people with a wave of hand, and is a real legend.
As a time traveler and carrying gold fingers with him, Chen Chong felt that when he saw a great man, he was likely to "fight two wars and almost want to leave first"...
"Why aren't you sleeping?" Li Kaiyuan turned over and faced Chen Chong and asked, "What are you thinking?"
"Nothing." Chen Chong smiled silently in the dark night, then turned sideways, hugged Li Kaiyuan in his arms, and said, "Go to sleep."
"Um."
Chen Chong stroked her hair, and after a while, he whispered: "Sister Yuanyuan."
“Hmm?”
Chapter completed!