Chapter 58 Marketing
Chen Chong stood at the back door of the Broadway Theater, looked carefully at the shimmer reflected from the screen, and then retreated.
“The attendance rate is a bit low, it seems to be less than 50%?”
"Yes." Jiang Zhiqiang said with a helpless look on his face: "There are many Shaw Brothers Theater. After they released "The Great Destiny" and many viewers thought "The Crazy Joe" was offline. I don't know that we are still being released here."
"I have to do some more publicity." Chen Chong walked back and forth in front of the theater ticket window for a few steps, thought for a while, and then asked, "Is there any camera that automatically sells photos after taking pictures?"
"You mean Polaroid?" Jiang Zhiqiang said: "I have one at home. Do you want to use Chen?"
"I don't need it." Chen Chong shook his head, "How much does it cost to take a photo with Polaroid?"
"A box of photo paper can be photographed with 100 pieces."
So expensive?
Chen Chong was a little surprised. He rubbed his short hair for a while and asked, "Which department store is the most famous nearby?"
"Big company." Jiang Zhiqiang introduced: "Every Sunday, they have 20% off all the products, so there are a lot of people." (Note 1)
Chen Chong's eyes lit up and he asked quickly: "Do you know anyone in a big company?"
“I have a friend who works as a manager there.”
"Very good, please contact him to see if he has time. If he has time, let's go and find him." Chen Chong looked at the clock hanging above the ticket window and asked again: "It's three o'clock now. Let's try to get things done before 6 o'clock and advertise the newspaper tomorrow morning."
Jiang Zhiqiang was not sure about this, but he still took Chen to the theater office and called.
Chen Chong picked up another phone, took out his small notebook, and while flipping through it, he missed NOKIA, MOTO, Apple, Android, and copycat phones...
"Hey, Boss Liang?" After answering the phone, Chen Chong was a little anxious and introduced himself first: "I am Chen Chong of "Movie Age".
"Hello, Mr. Chen." The one who answered the phone was a woman, and she said, "I am Zheng Mingming."
"Hello, Mrs. Liang, isn't Boss Liang here?"
"He's here, he's taking photos of the guests, and it'll be fine soon." Zheng Mingming said: "Or what if I ask him to call you later?"
"No, I'll wait for him." Chen Chong chatted with her: "Mrs. Liang, I heard that you have been very busy all the time. Why are you free in the studio today?"
"There is a big client in the studio who wants to take a set of artistic photos. I'll put on her makeup."
"You couple, one is wearing makeup and the other is taking photos." Chen Chong smiled and said, "It's really a perfect match, two swords are combined, and the world is invincible."
"Mr. Chen is joking. You and Miss Li are really perfect." Zheng Mingming politely said a few words, then said, "Old Liang has finished the filming, I'll call him to come, you can wait."
After a while, a middle-aged man's voice came, and he smiled and said, "Boss Shen, tell me, which star will I take pictures of this time?"
"I won't take care of your business today." Chen Chong took out his pen, opened his cap, and said, "You are an expert in camera play. I want to find out something. Do you know which agent of Polaroid Camera is in Hong Kong?"
"I know." said the other end of the phone: "Mr. Chen, if you think I'm expensive, you can just say that I'll give you a discount and take photos of celebrities with that thing, I'm afraid I won't be on the cover of the magazine."
"Don't worry." Chen Chong laughed and said, "You are still responsible for taking pictures of celebrities for magazines. I want to do something else."
"I told you earlier, I thought the business was going to be ruined." The other side also laughed, and then called for a contact number.
Put down the phone and smiled slightly.
The person he called Liang Haiping, who was once a full-time photographer of "Southern Movie". Almost all Shaw star promotional photos were written by him. Later, he resigned and opened a studio in Tsim Sha Tsui. He is one of the most well-known photographers in Hong Kong. The first two episodes of "Movie Age" were cover photos taken by Chen Chong himself, and then all the star photos were outsourced to him.
The one who chatted with Shen Chong just now was his wife Zheng Mingming, who is also very famous and is the founder of the beauty and hair salon brand Monitan.
However, these couples have not been very happy recently.
Zheng Mingming made several twists and turns, worked hard for more than ten years, and finally developed his own brand of beauty and hair salon products. The business just started last year. A big fire burned the warehouse clean, and thus he was burdened with huge debts...
In the future, Monitan can develop into a brand that even an otaku like Chen Chong knows. Zheng Ming is obviously a person with great perseverance and ability. Helping charcoal in time is the best investment in the world, making both favors and money. So after Chen Chong learned about this from Liang Haiping, he introduced Li Kaiyuan to Zheng Mingming and then encouraged her to invest a sum of money to Monitan.
He called Liang Haiping's agent number and Chen Chong said straight to the point: "I want 50 Polaroids and 10,000 photo papers. You can quote a price."
Polaroid cameras are expensive, photo paper is not cheap, and the imaging quality is not as good as photo studios, so sales have been sluggish.
"Try ten thousand photo papers?" The other side was startled and repeated: "Ten thousand?"
"Yes." Chen Chong said with certainty: "You give a price. If it is appropriate, you will have at least 50,000 copies in the next week."
"Please...please wait." After a while, someone changed over there and asked hurriedly: "It really costs so much fifty or sixty thousand copies?"
"At least so much." Chen Chong calmed down: "The company is preparing a marketing plan and needs to take a lot of photos. If your offer is right, I will send someone to bring money to get the goods now."
Hesitated for a while, and reported a number. Chen Chong immediately said, "This price is too expensive. Why not use an ordinary camera and go to the photo studio to print. You can quote another price. We have a tight time, so it's not appropriate."
Hesitated for a longer time there. After a while, he said: "79 yuan, the cost price, we can't afford to lose even if it is lower." (Note 2)
"Okay, I'll send someone to pick it up later. You can give me the address."
After remembering the address, Chen Chong put down the phone and asked Jiang Zhiqiang: "Do your friend be free?"
"He is in the company, we can go there now." Jiang Zhiqiang asked in confusion and said, "Mr. Chen, what are you going to do with a big company?"
"Go and fight against the rich." Chen Chong walked out of the office and said, "I asked them for some coupons."
"They only offer discounts on Sundays and don't seem to have issued coupons."
"There is no printing." Chen Chong explained with a smile: "If Broadway is full, there are thousands of audiences in one game, and five or six games a day, with such a large flow of people, do you think big companies want it?"
"Chen always said that when we sell movie tickets, we will come with coupons?" Jiang Zhiqiang suddenly realized and said, "Use coupons to attract people to watch movies, and go shopping after watching movies, killing two birds with one stone."
"It's not tempting enough to just attach coupons." Chen Chong said: "Hong Kong's business is so prosperous, coupons are everywhere, and people have long been accustomed to it. They have to add some other materials, otherwise the effect will not be great."
"Let's send another photo?" Jiang Zhiqiang said, "But Polaroid is too expensive. Even if a box of photo paper is 79 yuan per box, the cost is very high. Ten thousand pieces cost 100,000 yuan. It's better to just let someone watch a movie for free."
Chen Chong didn't explain, and in the sun, he narrowed his eyes slightly and said, "Let's see what kind of coupons a big company can give."
...
Sunday, May 20.
Feng Xiaobo was woken up by the harsh phone ringtone. He closed his eyes and fumbled around the bedside table with his hands. After a while, he accurately grabbed the microphone.
"Hello."
"Xiaobo, are you still sleeping?"
"It's Shishi." It's the girl who just fucked, Feng Xiaobo immediately turned over and sat up, and said in a full spirit: "No, I've gotten up long ago and am exercising."
"Well, I hate boys sleeping in the most."
Feng Xiaobo laughed twice and asked, "Shishi, is there anything wrong?"
"I can't call you if I'm fine." The girl acted coquettishly and said, "Xiaobo, let's watch "Crazy Calamity" again?"
"Ah?" Feng Xiaobo was surprised, "Didn't we watch it? Besides, "Crazy Tribulation" has been offline."
"There is a theater in Mong Kok that is still on sale." The girl said softly, "Let's go and see it later. After watching it, it's time to have lunch, and then go shopping together in the afternoon."
"I have watched "Crazy Job" all the time, what's the point of watching it again?" Feng Xiaobo didn't want to go, so he grabbed the alarm clock at the head of the bed and looked at the time. It was only 9 o'clock in the morning. He couldn't help but pull the corner of his mouth and smiled bitterly, and then ruthlessly said: "Why don't we go to watch a new movie tonight."
His feelings about "Crazy Job" were very complicated - he went to the premiere that day and was so scared that he hugged his girl with a girl. He was ridiculed by his colleagues until now. Even the security guards in the building knew the nickname "Feng Xiaodan"...
And because of that hug, he successfully captured the girl he liked, which was a blessing in disguise.
"There are no good movies recently." The girl was very dissatisfied with his refusal and said, "Now we go to watch "Crazy Job". There are activities in the theater. We give a lot of gifts. Let's go and have a look."
"What gift can the theater give?" Feng Xiaobo continued to shirk, "It must be the Rubik's Cube from last time."
"It's not a Rubik's Cube, it's a new gift. You can find Zhang's "Oriental Daily" today." The girl was impatient, "Do you go? If you don't go, I'll go alone."
"I'll go, I'll go." Feng Xiaobo immediately compromised and said softly: "You're waiting at home, I'll come and pick you up later."
After a quick wash, Feng Xiaobo ran downstairs, bought a newspaper, and walked to the bus stop sign, waiting for the minibus while flipping through.
Soon he saw what the girl said - another big deal, full-page advertisement.
The top is the artistic word "Crazy Calamity".
In the middle is a chart.
"In 1964, Chen Jingbo, "Golden Eagle", had a box office of over 1 million;"
"In 1970, Wang Yu, "Dragon and Tiger Fight", had a box office of over 2 million;"
"In 1971, Bruce Lee, "Brother Tangshan", had a box office of over 3 million;"
"In 1972, Bruce Lee, "The Raptors Cross the River", had a box office of over 5 million;"
"In 1974, Xu Guanwen, "The Two Stars of the Ghosts", had a box office of over 6 million;"
"In 1976, Xu Guanwen, "Half a Cat" had a box office of over 8 million;"
"In 1979, Ann Hui, "Crazy Job", currently has a box office of 9.71 million yuan, and is still being screened in the Broadway Theater of Mong Kok..."
"Witness history, be grateful and give back!"
"Oriental Charming Film Company and Broadway Theater have worked together to prepare a large number of Polaroid instant cameras. Anyone who comes to the theater to watch movies will take photos on site for free. We will seal the photos and tickets together as souvenirs to witness the birth of a new record in Hong Kong movie box office."
“Let’s witness history together!
There is a line of small words at the bottom: "There are a lot of gifts on site, and the visitors will have a share."
"It's interesting..."
After watching the advertisement, Feng Xiaobo understood the girl's thoughts - even if she didn't watch a movie, she went to buy a ticket and took a photo as a souvenir, it would be great, which could not only commemorate history but also love.
Anyway, a movie ticket costs only a few dollars, and an instant photo costs more than ten dollars...
No!
Is this film company crazy? Is it a big sale to hit the record?
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Note 1: The big company was a famous department store in Hong Kong in the 1970s. It was in trouble after 1982 and was liquidated in 1986.
Chapter completed!