Monday, January 15th, morning.

It was another peaceful day, without any valuable news, so boring.

Putting down the newspaper, Feliton rotated his seat, and through the glass curtain wall, he saw the bright sunshine falling between the buildings, thinking, in this weather, I should enjoy the sunshine and the smell of nature on the green grassy golf course in Scotland, rather than wasting my life in the cold reinforced concrete.

By the way, there seems to be an advertisement related to golf in today's newspaper.

I picked up the South China Morning Post on the table, turned a few pages, and saw the advertisement.

The advertisement is made up of two unrelated pictures.

The picture on the left is a blue sky, white clouds and green pasture. A man is swinging elegantly, with an advertisement slogan written next to it: "When you are physically and mentally exhausted, you can play golf..."

The picture on the right only has black and white colors, with white characters on black background, and the top is eye-catching: "What can you do when your brain is tired?"

In the middle of the picture is a silver cube. Below it, there are four slightly smaller and strange variant shapes, with a mysterious sense of mechanical technology.

At the bottom, there is a line of small words that says: "Rude's Cube, the best choice for relaxing your brain."

According to Feliton's aesthetic view, he does not like this advertisement. The color contrast is uneven and has no overall aesthetic sense. The advertising slogans are simple and crude, not elegant enough, and not as good as spam advertisements.

However……

I'm not in good spirits recently. Maybe my brain is too tired?

Feliton thought so, pressed the call button on the table and ordered: "Elie, come in."

After a while, a middle-aged blonde woman wearing a professional dress came in.

"Sir, what are you asking?"

"Go to see if there is any such thing for sale?"

"OK."

...

"Mom, look at it."

He Yuehua followed the direction of his daughter's finger and saw a moving bus full of cartoon paintings, with a line of words next to each cartoon painting.

A man holding a dumbbell, “You can exercise with it…”

A woman who is dancing aerobics, “You can use it to maintain your figure…”

A child drinking milk, “You can use it to enhance nutrition…”

"But, what should you do with your brain?"

Finally there is a colorful cube, "The Rubik's Cube, exercises the brain, stimulates imagination, and enhances intelligence..."

"Mom, what is the Rubik's Cube?"

"Mom doesn't know either."

Turning around the corner, He Yuehua found a poster at the door of the grocery store downstairs. It was the colorful cube on the bus, so he walked over.

"Boss Wang, how do you sell that thing?"

"You said Rubik's Cube?" the boss shook his head and said, "It's sold out."

"Sold out so soon?"

"That thing was not what I bought. It was sent by a young man yesterday to sell it. It was small in quantity and sold out in the morning."

“Is there anything sold elsewhere?”

"I don't know, it seems that there is no need to sell nearby."

"Mom, look." The daughter pointed to the chair behind the store's cashier and said crisply: "Uncle Wang is lying, there is one here."

"Oh, that one is not sold." Boss Wang picked up the Rubik's Cube and said embarrassedly: "I kept this for myself. Look, the packaging has been removed."

"Boss Wang, you are a man in your 1930s and 40s, and you are still playing with children's things?" He Yuehua laughed and looked at his daughter who was pouting, and said, "It doesn't matter if you unpack it. It's fine. Just sell it to me."

"You can play with this thing too. The advertisement is written on it, which can exercise your brain." Boss Wang defended a few words, but he still handed the Rubik's Cube to He Yuehua and said, "Take it, Xiaoying is about to cry."

"Thank you, Boss Wang." He Yuehua took the Rubik's Cube, handed it to his daughter, and then took out his wallet, "How much?"

"39 yuan."

"So expensive!" He Yuehua was surprised, "Isn't it just a piece of plastic?"

"There is only the price for others to consign." Boss Wang took out a contract and showed it to He Yuehua, and said, "It's a little expensive. If it really has an advertising effect, it's worth it."

“That’s right.”

After He Yuehua left, Boss Wang looked at the sales contract and looked tangled.

The young man who came to ask for sales yesterday was full of martial arts and the things were sold at a high price. He thought it was a trick of the underworld to force the purchase and sell. He barely collected 20 items, so he regarded it as paying the protection fee. He didn't expect that this thing was sold so popular. Did he guess wrong? They are serious business?

The price is high and the sales are fast. If you buy a batch of goods, you will definitely make a profit. Make a call and ask. Even the underworld will not block your own way of wealth.

Thinking of this, Boss Wang no longer hesitated, grabbed the phone number, dialed in according to the number on the contract.

...

In Kwun Tong, the office of Wanfu Building was quiet. Ah Chong was playing cards alone at the door, and Huang Xin settled the account book in the corner.

Li Kaiyuan sat on the chair with his chin on the back of the chair, staring at Shen Chong, who was writing with a pair of wonderful eyes.

Pretend to behave!

Li Kaiyuan thought resentfully, and really wanted to go up and take a bite.

This guy, even though he knew that his funds were insufficient, he still had to rent such a large office. In addition, Ah Chong, who just joined the gang today, only four people, so he wanted to do an office of more than 2,000 feet!

This guy knows that the cost of Rubik's Cube is less than ten yuan, but he insists on selling it so expensive. Who would spend 39 yuan to buy a small piece of plastic? He stayed at a convenience store on Furen Street for a whole morning and saw only one person buying it. Several people who asked for the price were scared away!

This guy is obviously anxious, but he pretends to be light and simple. What kind of paper should I write? Write ghost painting talismans!

...

Li Kaiyuan was thinking about it, and the phone ring on the table suddenly rang, which scared her.

Does anyone order the order?

I was delighted, so I quickly picked up the phone, asked, and handed it to Shen Chong in anger, "Look for you."

"Hey, I'm Shen Chong."

"A Chong, I'm Shu Qi." said the other end of the phone: "I have sorted out the content of your speech at the symposium the day before yesterday and will be published in the next biweekly magazine. Do you think it's OK?"

"No problem, it's my honor to be published in biweekly."

"Ah Chong is polite. Do you have time tonight? Let's have a meal together and let you see what places need to be changed."

"Okay." Shen Chong ignored Li Kaiyuan's gaze that was about to kill and agreed: "You tell me a place, I'll go find you."

After recording the address of the hotel, Shen Chong put down the phone, touched his forehead, and said helplessly: "Sister Yuanyuan, it's useless to stay here and worry. Let's do it. Ask Ah Chong to drive you to run along yesterday's route and count how many Rubik's Cubes sold today. At least you have a clear idea in your heart so that you won't be able to eat again at night."

"Okay." Li Kaiyuan accepted Shen Chong's proposal, and before leaving, he reminded him: "Drink less at night."

"I know, I know." Chen Chong handed her the key and said, "I may have gone back late. If you can't hide things in your heart, just wait for me at home."

"You are just smart!" Li Kaiyuan took the key and left as if he was vain.

Huang Xin also went there. Chen Chong wrote a manuscript for a while. Seeing that the time was almost over, he put away his things and prepared to leave.

At this time, the phone rang and answered a question. The Rubik's cube sold by a convenience store was sold out. The boss asked to purchase the goods. Chen Chong told him directly that someone would go to his store to discuss in detail later.

"This is a good sign."

He put down the phone, Chen Chong clenched his fists hard, made a boxing move, and vented his emotions - of course he was also very nervous. Although according to history, Rubik's Cube is destined to make a big deal, care is chaotic. As long as everything involves his own interests, he will always be worried about gains and losses, and gods will even have a whim, let alone mortals.

...

The editorial department of "Movie Biweekly" is in Wan Chai, facing Kwun Tong across the sea. In 1979, the East District Undersea Tunnel had not been built, so it was not convenient in the past. Shu Qi was careful and placed the dining place in Tsim Sha Tsui. It was more convenient for both sides in the past.

I took a taxi and after more than ten minutes, I arrived at my destination.

Shu Qi also brought a friend named Chen Baisheng, who is also the editor of "Movie Biweekly". After some greetings, both parties took their seats. (Note 1)

"Yan Hao said he wanted to come over and let us wait for him for a while." Shu Qi handed over a stack of manuscript paper and said, "This is the manuscript I have sorted out. Ah Chong, see where you need to modify it."

Chen Chong took it over, reviewed it carefully, then took out a pen, crossed out some of the contents about art movies, added some new words to the blank space next to it, and handed it back to Shu Qi.

"A Chong, why did you delete this paragraph?" Shu Qi looked at the modified content and pointed to one of them and said, "I think it's very good."

"Yes." Chen Bosheng was impatient and approached Shu Qi, almost putting his head on his head. He also echoed: "This passage about the meaning of New Wave is very well-telled, but it's a pity to delete it."

Movies are two-dimensional things, both commodities and works of art. Shu Qi and Chen Baisheng are both literary youths and have bet on the artistic nature of movies. They think that what Chen Chong mentioned refers to independent films such as experimental movies and pioneer movies, which purely pursue artistic or personal style and do not pay attention to commerciality.

So Chen Chong deleted that paragraph, added new content, and clearly proposed the New Wave, which means that all new movies that can break through the old-style backward film production system, which have breakthroughs in art and new commercial intentions are New Wave movies.

Art movies and commercial movies are like the relationship between supercars and family cars. Art movies are brain-intensive, cool, connotated, and not suitable for entertainment and leisure. Supercars are good-looking, dazzling, tasteful, and not suitable for daily use. Therefore, art movies have poor box office and supercar sales are low.

However, like super sports cars, art films are indispensable. A car company that cannot develop super sports cars is always second-rate, and a film company that does not have top art films in the film library is also second-rate.

Successful car companies make profits with family cars and eyeballs with supercars. The same is true for successful film companies, earning box office with commercial movies and earning reputation with artistic movies.

Art films can provide nutrients for commercial films and improve the quality of films. Commercial films can provide funds for artistic films. The two love each other and complement each other, and are indispensable in a mature film market.

In history, after the New Wave, the Hong Kong film industry completely abandoned art films and compromised with business without any moral integrity. In order to make money, it fell into clichés in production, adhered to the rules, followed the trend in subject matter, and did not intend to innovate. As a result, Hong Kong films collapsed in a short time.
To be continued...