Chapter 492 This copywriting is amazing! (5K)(1/2)
After lunch, Lin Li and others chatted for a long time. Seeing that the time was almost the same, they started to return to the Youku headquarters building.
Eighteen sponsors have also sat in their seats at this moment, and many people from advertising companies are also on standby. Most of them look quite confident, but when Lin Li and others come in, their eyes become alert.
They had no idea where the group of people in the forest stream advertising building went. In short, the conference room of the forest stream advertising building was always empty, and no one saw them discussing the content of the copywriting. Everyone was confused and they were a little confused about these young people from Yanda.
This time, it was still the last time Qidi Company entered the market. He Maozhong and Xiao Miao were chatting, with smiles on their faces, and they didn't seem to be worried.
This is normal. People have done millions or even tens of millions of advertisements in Qiding Company, so they naturally don’t take these hundreds of thousands of advertisement copywriting to heart.
It was about to reach 3:00 pm, and Qiu Tian took the hand card and walked onto the stage.
"Okay, everyone is here. I guess they have prepared their copywriting and our time is up, so let's start our program today!"
"We come first and then. The first one is Weijing Paper towel, with an advertising fee of 38,000 yuan. Only one bidder is Chuangmei Advertising Company. Please Chuangmei Advertising Company reveal your copy."
After Qiu Tian finished speaking, the copywriting written by Chuangmei Advertising was displayed on the big screen.
The large screen can directly display the computer screen of Chuangmei Advertising Company, and the copywriting of Chuangmei Advertising Company is displayed on the screen.
Copywriting: She comes from nature, Weijing tissue.
Qiu Tian read the copywriting and said, "Well, it matches the requirement of Weijing Paper towels to show natural and freshness. I wonder if the boss of Weijing Paper towels is satisfied?"
The boss of Weijing Paper towel company sitting in the back seat below the stage picked up the topic, savored it, and said, "I think it's OK."
For them, buying one copywriting for more than 30,000 yuan is not at a disadvantage, and the copywriting is not bad, at least it is qualified.
If Weijing Paper towels are not chosen, it will be impossible to add 50% of the advertising fee in the next issue. If the program is so popular, the cost of sponsors will definitely rise. Therefore, for them, copywriting is almost the same.
After the boss of Weijing Paper towel agreed, several people from Chuangmei Advertising cheered. They were also a newly established advertising company. Although Weijing Paper towel’s advertising fee was not much, they got it anyway.
"Okay, congratulations to everyone at Chuangmei Advertising, and thank you Weijing Paper towel for your strong support. Let's continue. Below is the SNG massager. There are three bidding advertising companies..."
There are more than a dozen sponsors, and one or two bidders, and seven or eight bidders. The copywriting of these people is generally well written, at least they are very accurate in terms of the direction required by the sponsors.
But it's just good. It's really good, only one or two, and none of the amazing copywritings appeared.
Except for three of the more than ten sponsors who were not satisfied with the final copy, the other sponsors finally chose their own copy.
And this Chuangmei advertisement actually won three yuan in a row!
Their strategy is to find sponsors with low advertising fees and high requirements. Every time they have no targeting, they have won the copywriting of the three companies.
This also makes many advertising companies regret not taking the same strategy as them.
After more than a dozen companies announced, it took more than an hour to finally arrive at the sixth company.
"The next is the dynamic gym. The copywriting fee is 74,000 yuan. It requires highlighting the benefits of fitness. The copywriting is catchy and makes people willing to enter the store after reading the copywriting. The requirements are very straightforward. Let's look at the bidding advertising companies, including four advertising companies, Linjian Xiaoxi Advertising Building, Meijia Advertising Building, Aoxing Advertising Building, and Fenghui Media Advertising Co., Ltd. Let's take a look at the copywriting given by these four advertising companies."
After Qiu Tian finished speaking, the copywriting of these four advertising companies was displayed on the big screen.
Qiu Tian thought it over and Boss Ye, who was sitting in the dynamic gym under the court, followed Qiu Tiannian to read the four copywritings.
"Meijia Advertising Company Copywriting: Dynamic Gym, create yourself boldly!"
Boss Ye said: "This is not catchy enough."
"Let's look at the copywriting of Aoxing Advertising Building: A beautiful life, Yijian's love."
Boss Ye silently recited it in his heart and said, "This is OK."
"We will compare all of them after reading them. Fenghui Media Advertising Company gave the copy: God creates life, and dynamic creates form!"
Boss Ye felt that the copywriting was not good enough, but he didn't say it, just smiled and nodded.
"Then we wrote the copy of our forest stream advertising building." When talking about the forest stream advertising building, Qiu Tian's voice obviously became a little softer, and she said, "Walk into the dynamic and get out of the sexy."
Boss Ye's eyes lit up and he read: "Walk into the dynamic, walk out of the sexy..."
All the people from advertising companies were also a little surprised to see the copywriting in Linjian Xiaoxi Advertising Building. They did not expect that Lin Li and others did not discuss the copywriting well at noon. How did this copywriting come out so well?!
This copy not only mentions the dynamic name of the gym, but also captures the most important psychology of the customers, that is, they want to become beautiful and sexy!
The customers the gym wants to attract are actually not those fitness experts, because those people will definitely be able to exercise. What a gym wants is to bring potential users who are still hesitating into the gym. This is why dynamic gyms write "those who want to enter the gym after seeing it" into the copywriting requirements.
Everyone reads the copywriting of the other three companies at most. Even if you can praise it, it is difficult to have the urge to enter. However, the copywriting of the advertising building in Linjianxi may allow those who are hesitating to approach the gym!
The people from Qiding Advertising Company looked at the copy and also looked at each other.
“This copywriting is good.”
"Well, we may not be able to write better in such a short time."
"This is a pun for getting out of sexy, which can be understood as having a sexy figure after walking out of this dynamic gym. It can also be understood as having a sexy figure only by walking into a dynamic gym, and nothing else can do."
…………
Even the people from Qiding Advertising Company praised him, which made He Maozhong feel a little upset and said to the group behind him: "Okay, stop talking!"
Those people seemed a little angry when they saw He Maozhong and shut up and dared not say anything again.
Qiu Tian doesn't understand advertising and doesn't think as much as other advertisers, but in her heart she also thinks that the copywriting of the Linjianxi Advertising Building is the best, but the decision is still on Boss Ye of the Dynamic Gym.
"Okay, Boss Ye, the copywriting of the four advertising buildings has been given out. Do you like it?"
Boss Ye said without hesitation: "It's the last one, the copywriting of the advertising building in the forest stream."
Qiu Tian was stunned and asked, "Is this going to be settled?"
"It's settled!"
Many people in the audience applauded, and the people from the advertising building in the forest were even more excited. They looked at Lin Li standing in front of us, and were completely relieved in shame.
It took them half a day to write this copy of Lin Li. Sure enough, An Xiaoxi was right, just believe Lin Li.
"Okay, then we congratulate the guests of the Linjianxi Advertising Building. I would like to ask Boss Ye, why did you choose their copywriting?"
Boss Ye said, "I don't know any advertisements, I know what we need. Among these four copywriting, it is obvious that this copywriting from the Linjianxi Advertising Building is what I want, and it's good to remember the meaning!"
After Boss Ye said that, Qiu Tian said, "Well, thank Boss Ye for his support for our program. Let's see the next sponsor."
"Fifth place, home real estate, copywriting fee: 76,000 yuan, copywriting requirements: literary and artistic, warm, and people want to have a home after reading it. Let's look at the bidding advertising companies, a total of five, Linjian Xiaoxi Advertising Building, Luoming Advertising Company, Feixin Media, Tengwei Advertising, and Donghui Advertising Company."
"Today we are on site, Mr. Yang from Home Real Estate, we welcome it."
A middle-aged man stood up at the scene and everyone applauded.
Qiu Tian said to Mr. Yang: "Mr. Yang, let's take a look at the copywriting of each company one by one."
Mr. Yang nodded and sat down.
The first thing Qiu Tian pointed out was Feixin Media’s copywriting. The big screen showed that Feixin Media’s copywriting turned out to be a long copy.
For the sake of easy memory, most of the advertising slogans are just one sentence, but the copywriting at home requires that it be literary and artistic, so Feixin Media wrote a long copy to show its uniqueness and literary and artistic.
Writing copywriting is similar to writing essays in exams. You have to stick to the topic, but if you want the examiner to give you a high score, you must come up with something different from others.
After Qiu Tian read Feixin Media's copywriting, she looked at Mr. Yang. He smiled and nodded without comment.
On such occasions, everyone knows that although Mr. Yang’s statement is not good, he must have another look.
Qiu Tian continued to read the copywriting of the following several companies, and Mr. Yang treated it the same way, just smiled and nodded without commenting.
"Okay, let's finally take a look at the copywriting of the advertising building in the forest stream."
As soon as Qiu Tian finished speaking, the copywriting of the advertising building in Linjianjian was displayed on the big screen.
Don't let this city leave your youth, but not your people.
When I saw this sentence on the big screen, people on and off the stage couldn't help but take a breath.
After watching the elegant Mr. Yang in the audience, he shouted, "Okay! This is good!"
Other sponsors also nodded and said, "This copywriting is amazing!"
"Oh, why don't we choose this advertising building in the forest? How great is it to give us some copywriting like this!"
"This is worth spending!"
…………
The sponsors praised it, and the advertisers present naturally admired the copywriting.
"This advertising building in the forest stream is worthy of being from Yanda. We can't write this copy."
"Yes, the power of this text is so strong!"
"Next time, don't bump into Linjianxi advertising building. At their level, we will die if we meet!"
"I think Qidi Advertising Company can't write such excellent copywriting for such a short time."
"Of course not, look at them, their faces are green!"
…………
At this time, the people from Qidian Advertising Company read the copy of the Linjianxi Advertising Building and their faces were indeed not good, but He Maozhong did not allow them to comment, so no one could speak at that time.
Even Xiao Miao was a little embarrassed with them.
After reading the slogan of the advertisement, An Xiaoxi gently pressed Lin Li's arm with her elbow and said, "Your copywriting is so good! It's so amazing!"
"Yes, I can't think of such a literary copywriting even if I beat you to death."
"After reading this copy, I immediately wanted to buy a house in this city!"
To be continued...