: The momentum

Zhao Kang's eyes lit up: "Please explain it to me in detail, I don't understand it very much."

He was too a layman, and Xia Xiang shook his head secretly. If he hadn't helped Zhao Kang, Zhao Kang would either be defeated or was acquired by Yuan Mingliang and then manipulated. He had no idea what an intelligent community was, and he was indeed quite far from the real estate industry.

Since Xia Xiang intended to guide Zhao Kang on his path, he did not keep it a secret and explained to him in detail what an intelligent community is and the market prospects of an intelligent community.

When Zhao Kang heard this, he looked solemn, then his face stretched out, and finally he smiled and nodded repeatedly: "Okay, that's great. The intelligent community is the first in Yan City and the first in Xiama District. There must be a sales market. Thank you Secretary Xia, thank you very much. I would like to wish you a cup."

Xia Xiang and Zhao Kang clinked: "Intelligent communities are not only intelligent in informatization, but also intelligent in building materials, such as the use of new thermal insulation glass, new insulation materials, new radiation-proof paint, etc., which can also attract a lot of attention when promoting externally."

Zhao Kang didn't understand these things, and he even opened his eyes widened: "I've really learned it. It turns out that there are so many things to pay attention to building a house?"

Sun Xianwei interrupted: "Everything is very particular, and even if you want to find a woman, there are also many things. Some women are easy to get started, some women are strong women, and some women are more lewd than you. You have to have a good eye to understand them in order to ensure that you are not a sucker and not be played with by them while wasting your money."

"Mr. Sun, we are discussing the house, don't talk about whether women are good?" Zhao Kang looked at Sun Xianwei with a little dissatisfaction.

Sun Xianwei said shamelessly: "The principles in the world are all the same. Whether it is looking for women or building a house, one thing in common is that it is to be comfortable and not waste a penny more. This balance is not easy to grasp."

Xia Xiang smiled: "The words are rough but not rough. Zhao Kang, if you want to know more about new materials, you can go to Xiaoxin Building Materials Factory to find Director Yan Xiao, who will be responsible for introducing and recommending you. Moreover, Xiaoxin Building Materials Factory is the only new building materials manufacturer in Xiama District. If the first batch of new building materials are purchased by Wentai Real Estate, after the market effect is created, you can take preconceived ideas and give priority to the supply rights of Xiaoxin Building Materials Factory."

Zhao Kang narrowed his eyes and smiled: "Thank you, thank you very much for Secretary Xia's wonderful skills. It's such a good idea, worth a thousand gold."

Xia wanted to sell Yan Xiao’s new building materials to Zhao Kang, and of course he also had the idea of ​​not letting the outside world out of the country. Furthermore, if Zhao Kang’s Wentai Real Estate can really make the reputation of an intelligent community, once it succeeds, there will definitely be many developers imitating it. This will bring a steady stream of customers to Xiao’s new building materials factory, so as to save the new building materials factory after it is produced and then try to promote it to the market. Not only does it take time and effort, but also costs a lot of advertising costs.

Using Zhao Kang's hand to promote the Housing Building Materials Factory is also a method of killing two birds with one stone. It can at least bring the first business to Housing Building Materials Factory and alleviate financial pressure.

Zhao Kang also knew a little about the new building materials factory at the age of time and knew that there were shares of ancient jade, so he was not very concerned that Xia Xiang deliberately promoted it to him. He had to support the ancient jade industry without Xia Xiang promoting it.

"I will ask the advertising company to design advertising slogans, adjust the design plan, and promote intelligent communities as soon as possible." Zhao Kang got Xia Xiang's clever plan and was so happy that he immediately took out the phone and wanted to call his subordinates.

Xia Xiang reached out to stop him: "No hurry, just using the banner of an intelligent residence may not be able to fight a beautiful turnaround, and there are also corresponding promotions. For consumers, your advertisements are so scattered but the price is high, they will not be moved or come to see the house on the spot. If you don't see the house, you won't impress them and there will be no transaction volume."

Zhao Kang was now completely controlled by Xia Xiang, and immediately looked bitter: "Secretary Xia saved me. What should I do? You just tell me in the face of the leader. Is it okay? I really can't stand it if you are surprised."

"It's not that three big beauties are waiting for you in bed, what can't stand it?" Sun Xianwei teased again, reached out to hug Jia Jia, took the opportunity to touch Jia Jia's face, and smiled, "The leader is right. You can't just look at advertisements, you have to look at the efficacy. Jia Jia doesn't look at thinness, but thinness has the beauty of thinness, and the taste is not worthy of being told by outsiders."

Zhao Kang was speechless when Sun Xianwei used women as a metaphor for everything, so he had to pat his shoulder: "Brother, women have wonderful things, but their bodies are their own, and their bodies are the first. I know a person who lingers in flowers every day, but he has aging before he grows old and his body collapses. Now he takes medicine every day to live. Think about it, there is no ancient emperor who has lived a long life, so he knows that color is a steel knife with a bone scraper."

Sun Xianwei refused to listen to the advice and touched Jia Jia's chest again: "I am full in my meals, but I am comfortable in my personal life. I have to continue to focus on the topic, and I will continue to be happy."

Sun Xianwei was just causing trouble, he was just a supporting role and a clown, and the main character was Xia Xiang, and he knew very well.

Zhao Kang shook his head helplessly and turned to Xia Xiang to accompany him to smile: "Leader, please instruct me, I will be taught."

"Your price has been set high, and it is impossible to lower the price anymore. Price reduction means self-mouth, but instead breaking the trust." In Xia Xiang's estimate, facing the pressure of Chengdacai, Yuan Mingliang will definitely have corresponding solutions. The most likely method is promotion. Promotion is an unknown reduction but a secret reduction, such as buying a house and sending a garage, giving a car, giving decoration, and furniture, etc. In fact, it is a disguised price reduction. Not directly reducing the price is also for the sake of being better on the face. Before Yuan Mingliang's methods are used, let Zhao Kang try it out first, so as to block Yuan Mingliang's backroads.

First, it will increase confidence to Zhao Kang and let him see the market prospects so that he will not panic in the first round, and it will be easy to be easily acquired by Yuan Mingliang. Second, it will also continue to create problems for Yuan Mingliang, allowing Zhao Kang as a disruptor to gain a foothold in the real estate market in the surging Xiama District. Third, it will also allow Zhao Kang to gradually mature after some training and learn to do a good job in business steadily.

"It is impossible to reduce the price, but it must be reduced. What should I do? I can only launch a series of promotional activities, such as selling houses and delivering cars, parking spaces, and furniture. Basically, it can be done without giving away other daily necessities except for my wife, which is equivalent to a disguised price reduction. There are both signs of intelligent communities and promotional activities, and if the advertisements are creative, there will be no worries about not having customers coming to the door..."

After Xia Xiang finished speaking, he put a stupid egg in his mouth, tasted it, and praised: "It's really a stupid egg. It's hard to buy a real stupid egg now. The eggs in the chicken farm are all products of scale, without characteristics, and without any nutrition. Now people are back and start eating stupid eggs, eating stupid chickens..."

Xia Xiang changed the topic to give Zhao Kang space to think.

"Yes, yes, trendy girls are no longer popular now. Several bosses I know have turned their attention to the countryside and are preparing to find a suitable Chai Hen girl." Sun Xianwei interjected again without any chance.

This time, Zhao Kang ignored Sun Xianwei's dirty words, but picked up a glass of wine and fell into deep thought. After about half a minute, he stood up and saluted Xia Xiang with a "bang": "Secretary Xia, I, Lao Zhao, have not convinced me very much in my life. I used to be the leader, but now I am convinced by you. You are really a master, a real master. I can't think of a word just now even if I break my head. You are so clever!"

On the way back, Sun Xianwei became much more honest, no longer put his hands around, nor hugged Jia Jia. Instead, he said seriously: "The market for new building materials is very broad, but the price must be relatively high. I can also try my property... What the leader asked me to come today, is he also interested in asking me to promote new building materials communities?"

"You guessed it right. You can calculate the cost yourself and get in touch with Yan Xiao to see how the production capacity of her factory is and whether it can guarantee timely supply. With the intelligent community of Wentai Community, you can promote new building materials communities, which should also play a role in innovation. Putting more effort into it may be an innovative idea. Of course, you will still have the idea, and I will only provide a reference." Xia Xiang just pointed out one point because he dared not overestimate the market prospects of new building materials.

"It seems that the leader has not made any mistakes yet, so of course he won't do this time." Sun Xianwei had a blind trust in Xia Xiang, because the first time in the Shilipu vegetable wholesale market made him profit, and now he can still bring him a lot of profits. He has always admired Xia Xiang's creativity and is full of energy.

"I started from the energy-saving effects brought by new building materials, and then calculated in detail. If solar hot water, solar street lights, new insulation building materials, coated and insulated glass, etc., it can save thousands of yuan in electricity and energy in a year, a residential building can save more than 200,000 yuan based on a service life of 70 years, which is also a considerable amount. Add some more living experiences in terms of tranquility, comfort and safety brought by new building materials. Haha, the sales prospects of my community will have." Sun Xianwei became more and more excited and said with a gaze, "I knew that following the leader will definitely be beneficial. It's true, haha, I made another profit today."

Sun Xianwei is much more experienced than Zhao Kang and has a deeper understanding of real estate building materials. Xia thought about it a little, and he immediately saw the tricks. After understanding everything, he was naturally excited.

The mountains and rivers of Dacai Group are connected by mountains and rivers to win. Wentai Community relies on intelligent communities as the selling point. Jiangshan Real Estate is more remote and takes affordable housing as the entry point. Sun Xianwei's Tianan Real Estate mainly focuses on energy-saving brands for new building materials communities. Nanxin and Guangsha Real Estate Dongmeixili, two communities, located in the center of the district and the banks of the Xiama River, are the biggest highlights, and at the same time they have the mood of an interesting community. In this way, Xia Xiang's layout has been completely planned, surrounded by all sides, and with their own different positionings, they have a heavy blow with the thunder!

On Monday, Wentai Real Estate suddenly announced that it would build Wentai Community into the first intelligent community in Yan City, promote a brand new intelligent life, and launch a series of promotional activities!

As soon as Wentai real estate became famous, sales immediately rose. Even reporters took the initiative to ask for interviews to learn more about the details of the first intelligent community in Quanyan City and even the province.

Moreover, Wentai Real Estate's promotional activities were quite strong, which caused quite a response. In short, Wentai Real Estate's actions were like a heavy bomb, and suddenly opened up a road to life in the real estate market in Xiama District. In one day, Wentai Real Estate, which was originally unknown, suddenly became famous.

After receiving a few calls in the office, Xia Xiang smiled knowingly. Zhao Kang was very efficient in his work and started quickly enough. With his big banner, he would inevitably stir up a storm in the real estate market in Xiama District.

Even if it is not a random flower that gradually fascinates the eyes, it can confuse Yuan Mingliang and make Fu Xianfeng anxious, and the purpose will be completely achieved.

Xia Xiang guessed right, Yuan Mingliang was indeed angry, and Fu Xianfeng was impatient.

Because by chance, Zhao Kang chose the time very accurately. It was when Zhao Xiaofeng's funds arrived that he announced a new strategy and promotion plan to the public, which was equivalent to giving Fu Xianfeng and Yuan Mingliang a warning - as soon as the Shanshui City of Dacai Group was opened, Yuan Mingliang's summary data showed that sales volume dropped sharply, but it was still within an acceptable range. As soon as Zhao Kang's plan was launched, sales volume decreased by more than 20%.

Yuan Mingliang couldn't sit still, so he hurriedly asked Fu Xianfeng to discuss countermeasures.

In a leisurely teahouse, only Fu Xianfeng and Yuan Mingliang sat opposite each other. The two were silent for about a few minutes without saying anything, and the atmosphere was very solemn.

"I said earlier that Zhao Xiaofeng's 3 billion yuan of funds did not need to enter the market. Now that the money has been paid, it cannot be refunded. Regardless of whether it comes in handy, the profit must be paid. Secretary Fu, isn't this equivalent to digging a hole for himself?" Yuan Mingliang was so angry that he was so angry when he thought of Zhao Xiaofeng's 3 billion yuan. Now he has become a hot potato. Not only is it hot, but also annoying.

Fu Xianfeng knew that he was a little inappropriate, and he also knew that Yuan Mingliang's complaints were a bit angry. It was indeed Yuan Mingliang who raised objections at the beginning, but for family plans and political considerations, he decided to pull Zhao Xiaofeng on the ship. Unexpectedly, the situation suddenly changed, and the situation suddenly became tense.

"It has happened, and it is useless to complain. Besides, even without Zhao Xiaofeng's 3 billion, things will still happen. Now we can use Xiaofeng's funds to buy Shanshuicheng and Wentai Community, so that they can not disrupt the market or disrupt our deployment." Fu Xianfeng played with the tea cup in his hand. The tea cup was crystal clear, like white jade, and it looked very beautiful with crystal yellow tea.

But in Fu Xianfeng's eyes, there is no beauty at all. He now has no sense of taste or appreciation.

It was indeed because things happened too suddenly. Zhao Kang was like a sudden enlightenment. He accurately positioned Wentai Community like a magical stroke, and his promotional methods were also very superb, which attracted the attention of many consumers. In addition, the siphon effect brought by the reputation of Dacai Group, the sales volume of the houses controlled by Yuan Mingliang is decreasing day by day, and we must come up with a solution to it.

Otherwise, it's just waiting to die.

"Can it be Xia Xiang enlightened Zhao Kang?" Fu Xianfeng intuitively believed that there must be a shadow of Xia Xiang.

"I doubt it too." Yuan Mingliang nodded and looked out the window. The sun was shining outside the window, the temperature rose, and the spring was coming in the north, but now some willow trees have tender leaves exposed, indicating that the pace of spring is close to me. I always thought it would be difficult for him to adapt to the northern climate, but he has been in Xiama District for more than half a year, and he did not feel uncomfortable at all. Perhaps because of his wholehearted dedication, he completely ignored the impact of the climate.

Yuan Mingliang had no choice but to doubt the role Xia Xiang played in it, because Xia Xiang himself had a very outstanding business acumen and he knew Zhao Kang. However, Zhao Kang seemed to be taking Li Han's route, which made Yuan Mingliang a little difficult to draw a conclusion. Xia Xiang had a similar relationship with Li Han, and Zhao Kang had a relationship with Li Han, how could he help Zhao Kang?

Yuan Mingliang lacks understanding of political complexity and duality. He only analyzes from a commercial perspective and believes that unless Xia Xiang has significant commercial interests in it, Xia Xiang will definitely not help Zhao Kang come up with ideas, because the best-selling of Wentai real estate will not only affect the properties in his hands, but also the sales of Shanshuicheng.

Xia Xiang will not help Zhao Kang and make things difficult for Cheng Dacai!

Yuan Mingliang told Fu Xianfeng his analysis again.

When Fu Xianfeng heard this, he lowered his head and thought for a while, and suddenly laughed: "I think we all overestimated Xia Si. There is no need to push everything on Xia Si. Xia Si is a human being, not a god. He does not have great skills, and he will not help Zhao Kang without a reason. Zhao Kang may have been enlightened by an expert. No matter who it is, it doesn't matter. What's important is that we should come up with a solution to it now. "

Yuan Mingliang thought about it and it was right. Instead of guessing who enlightened Zhao Kang, it would be better to quickly arrange the next step. Anyway, he would not believe that Xia Xiang already knew his hype plan, and he did not believe that Zhao Kang was the one that Xia wanted to use to deal with him.

"I have already had a countermeasure..." Yuan Mingliang was not at a loss when he encountered problems. "The first step at the moment is to also carry out promotional activities, because the low prices in Shanshui City and the disguised price reduction of Wentai Real Estate are equivalent to declaring war directly on us. Since we are going to fight a price war, we cannot be afraid to fight. I believe that whether it is Dacai Group or Wentai Real Estate, we will make money, and will not irrationally maintain the current low prices. One day, the price will rise. At this stage, we will play with them to see who is more powerful and patient!"
Chapter completed!