September, the school season begins.

For many students, this month may be the month they least want to spend, because they have to end the long and comfortable summer vacation and return to the boring campus life again, facing the teacher's chatter and endless homework every day.

However, for many technology enthusiasts, especially Apple fans, September is definitely their happiest month. Because the new launch of the fruit company was held in September.

The fruits in the post-Jobs era have changed the previous model. The frequency of at least two press conferences a year has also made the fruit production line more and more abundant, and the updates are getting faster and faster. It is hard to say whether this is a good thing or a bad thing, but for most Apple fans, they may no longer be able to understand the shocking feeling when Fruit 4 was released. The appearance of mobile phones now has serious homogeneity in functions, and even fruits are difficult to make breakthrough innovations.

But no matter what, Fruit Mobile is still the best mobile phone in the world, at least in the high-end market, with loyal fans of blockbusters. It is precisely because of this that although Fruit has not had any key innovation since the fifth generation, every new one will still trigger a craze among countless people.

It is precisely because of this that September has become the "patent period" for fruit companies. No technology company will choose to release new products this month, even the three-stick company that has strong competitiveness in the high-end market is the same.

There is still a week left in the press conference, and the invitation letter from the fruit company has been paid attention to and interpreted by media around the world countless times. Although the current fruit confidentiality mechanism is no longer as strict as in previous years, the appearance and most functions of the latest fruit 7 and fruit 7p reveals are no longer a secret, but many media still talk about it. This is the world, and a little bit of hype will be infinitely enlarged and bombarded. Even in normal times, various soft articles from the fruit company are still overwhelming, let alone on the eve of the new press conference.

This year, the title of the Fruit Company invitation letter is "Let you see more". Many people speculate that the key innovation on Fruit 7 may be the long-rumored dual camera. However, if this is true, many Apple fans will probably be disappointed, because this technology is no longer a new technology, and has even been adopted on some Android machines.

However, many technology enthusiasts, especially Apple fans, still maintain a strong sense of expectation. According to Apple fans, it is "even if it is a dual camera, the effect of the fruit machine will definitely be much better than other mobile phones." This is their usual thinking. Of course, fruit mobile phones are indeed very useful and of good quality. This is an indisputable fact. If it is not the case, it will not be able to maintain its leading position in the world for so many years.

Just as technology enthusiasts around the world, especially Apple fans, are looking forward to the fruit new launch conference on September 17, in China, a technology tycoon who started out as a mobile phone has updated an unusual meager.

"On September 17, at the National Stadium, Xiaomi will witness the miracle with you, see you all the time."

The meager publisher is nothing else, but Lei Jun, a legendary figure in the Chinese technology industry.

As a technology tycoon who is determined to become a "red", Lei Jun's meager has millions of fans all year round. Lei Jun posted this news at 4 a.m., which is the time when people are most sleepy. However, there are always so many night owls, guarding their phones and computers. Lei Jun's meager has just been released, and there are tides of replies below.

Li Shugen "Mr. Lei 5, I have been looking forward to Xiaomi's new release, support you!"

ee11005 "Mr. Lei, what are you going to do? By the way, can't you write the date incorrectly? It's the same day as the fruit launch conference?"

The writing is true. "Mr. Lei is domineering, he wants to fight against fruits, kill those brainless fans, and let them see the power of Xiaomi!"

The woman who can't sleep all night "SB upstairs, she's looking for death when she's fighting with fruits. By the way, what strength does Xiaomi have?"

Feng Chi is the world "The rice is black and thick, and the fruit counts the ball. My rice is the best in the universe, and no one can match it. The highest divine machine in the supreme divine plane!"

cay Liyuan "There is the real high-end black guy upstairs. By the way, how much does the fruit cost?"

...

As soon as Lei Jun released this meager, it immediately caused an uproar. At first, it was only spreading on prestige, but soon, technology companies with a keen sense of smell had already smelled the unusual smell. Some technology sections also reprinted this meager, with many comments and interpretations attached.

Honglang Technology "Let Lei Jun challenge Cook? Releasing new products on the same day as Fruit, this is a rhythm that will go against the will of heaven!"

Tengxun Technology "Xiaomi chooses to release new products on the same day as fruit. Is it a coincidence or a challenge? Let's wait and see!"

Yi Mobile "Domestic phones are facing fruits with the front, and Lei Jun has produced black technology again?"

...

Now, there are already everything you can do about mobile phone marketing, such as gimmicks, feelings, parameters... As long as you can find it, there will always be someone trying it. This meager post by Lei Jun has also been interpreted by many media in the technology circle. Most media and technology enthusiasts believe that this is another marketing method for "Robs" to play, and they want to use the reputation of fruits to fry Xiaomi.

Nima, the king of the technology world, has always been able to criticize the evil, but with this ability, he has a considerable influence in the Chinese technology circle. Many technology companies are both troubled and helpless, because as long as you offend him, he will definitely do his best to spray your product without any use. Even if you don’t offend him, he will be in a bad mood one day and will scold you. Based on the idea of ​​calming people, once a technology company is targeted by this old man, he will choose "silver bullet public relations" and secretly give some benefits to calm people.

Early this morning, Wang Nima used to browse the meager prestige circle of friends, browsing some news in the technology industry, and looking for a suitable "squirt point".

At the beginning, it was just some boring old news, and Wang Nima was a little bored to read, but soon, a piece of news attracted his attention.

"Rebs challenged Cook? He held a press conference with Fruit on the same day? This guy is trying to die." Wang Nima held the pa in her hand, looked at the news, touched her chin and said with a smile.

"If you don't spray it well, I'm sorry for your mouth. By the way, who are you not good at challenging? You have to challenge fruits? As a loyal fan of fruits, you can't bear it!" Wang Nima said, taking two steps at one time, jumping to his workbench, opening the latest fruit abk notebook, and starting to typing on the keyboard.

In less than ten minutes, a freshly released soft article was written.

"Early early this morning, I got up as usual, brushed my teeth, washed my face, ate, brushed my slightly, and thought it was a wonderful day. However, when I saw a news on it, I was immediately disgusted and all the beautiful feelings disappeared.

Xiaomi wants to challenge fruit? I have to say that this is the funnyest joke I have heard this century, although this joke sounds a bit disgusting.

Yes, it's just disgusting. I've never seen any technology company that is so shameless that it actually thinks of using other people's press conferences to enhance their fame. This is a pure act of showing the lower limit!

Lei Jun, I have to admit that you play this trick really beautifully. No matter what the product you released that day, at least you have successfully attracted everyone's attention. At this moment, you must be very proud in your heart. You must think that no matter how famous you are, you are just good at becoming famous. That's what you think.

I accidentally criticized Xiaomi. It’s just that as an ordinary user who used Xiaomi, Xiaomi really made me too, too disappointed! The bad ui, bundled software, poor control, and it crashed frequently in less than half a month after using it. With such a mobile phone, you would be so embarrassed to be as big as 2,000? Do you really think that consumers’ money is blown by the strong wind?

Yes, I am a fan of Apple and a brainless fan. I use mobile phones, tablets, laptops, and desktops, and each one is fruity, but so what? Other people’s things are really good. You have also developed a system that will not get stuck after two years. Let’s take a look? You have also produced a mobile phone as exquisite as fruit. Let’s take a look? Don’t just know how to imitate and copy. If Chinese companies are like this, what will be the future? What will be the way out?

Finally, I want to say to Mr. Lei, "Make a mobile phone well, it is better than anything else. Don't think about marketing or hype all day long. Someone calls you Rebs, but I advise you to do better than accept this title. You are not a little worse than Mr. Qiao. I would like to advise Mr. Lei to cancel the press conference as soon as possible and stop embarrassing Huaxia Technology companies."

After writing this article in one go, Wang Nima read it from beginning to end. She felt so satisfied. Her sweat and pores all over her body felt comfortable. He opened his own meager and glued the article on.

In less than five minutes, Wang Nima saw that many technology sites reprinted their articles. Looking at the comments below the article, Wang Nima smiled with satisfaction.

"I guess Xiaomi Technology's public relations will not take me long. How suitable is it for them this time? Oh, this fruit machine is a bit old, and it just happened to take this opportunity to change to a new one." Wang Nima thought with a smile.

Xiaomi Technology, Lei Jun’s office.

Looking at the squirting article of Wang Nima just released on the web, Lei Jun smiled contemptuously. If it were the past, he would have been a little afraid of this squirting, but now Lei Jun is afraid that he would not have squirted enough!

"Spray, spray, the more you feel today, the more painful you will fall by September 17th." Lei Jun said with a smile.

He then opened his meager, thought for a while, and typed a few more lines of words.

"It's hype to choose the press conference on the same day? It's ridiculous. Xiaomi PR does not need hype. She is the most perfect mobile phone in the world, no doubt. It's boring to talk to each other. It's not interesting to see you on September 17th!"

It is conceivable that when the previous meager has attracted widespread attention, Lei Jun once again updated a meager like this, what kind of comment craze would it trigger!

Almost instantly, the technology circle was blasted by Lei Jun's meager, and comments and speculations about Lei Jun's meager and Xiaomi PR were everywhere.

Among them, there is one thing that is very interesting.

Ren Zhengfei Lei Jun: Come and fight!

The chairman of Huawei Group, Ren Zhengfei, who doesn’t talk much on weekdays, has made Lei Jun a first for the first time. Although he doesn’t talk much, he is full of gunpowder!

Many people are confused when they see this situation and don’t understand what’s going on. Lei Jun is clearly challenging fruits, so why does Huawei follow suit?

Five minutes later, Huawei Group's official meager updated a meager, which solved people's doubts before.

On September 17, Huawei’s new press conference once again subverts your imagination! See you in Europe!

In just a few words, it was like a heavy blow, which made the entire technology circle overwhelmed! Especially those technology media reporters and enthusiasts, their glasses were broken!

Nothing else is wrong, but this date, should you be so willful? It was September 17th, and there was another one who sang against Fruit?

Moreover, this time it’s not Xiaomi, but Huawei!

Many technology enthusiasts know that although emerging mobile phone companies such as Xiaomi, Meizu, and PP have been active in the Chinese market and have a large share in the past two years, they are much worse in terms of heritage than Huawei. At best, these companies can only be considered newcomers in the Internet and have a good influence in China, but looking at the international market, they can only be considered ordinary. Huawei is a former Fortune 500 company that has been working hard in the international communications market for many years, and a real technology giant!

For such a technology giant, new press conferences are generally serious matters. There will definitely be appropriate publicity, but there will definitely be no hype without offline.

Now, Huawei's new press conference has actually chosen to be held on the same day as fruit. What does this mean?

Is this the rhythm of formally declaring war on fruits?

The fruit press conference, which was originally eye-catching enough, became more attention because of the sudden disruption of these two technology companies!

United States, California, Fruit Company Headquarters.

Global Marketing Director Philip Schiller, holding a newest model of Papr tablet, hurriedly knocked on Cook's office.

As one of the 12 current executives of the Fruit Company, he is one of the few in the company who can report work directly to Cook.

"Oh, Philip, you look a little anxious. What happened?" In the spacious and bright and technological office, Cook was looking down at a report. Seeing Philip Schiller hurried in, he asked with a smile. The new launch of fruit is about to be held. Now it seems that the market reacts well, so he is in a good mood.
Chapter completed!