When the next round of financing is imminent, Didi's Mr. Cheng flew to the Uber global headquarters in San Francisco as soon as possible, hoping that TK (Uber founder and CEO Travis Kalanick) will invest to acquire 5% of Didi's shares and hand over the Chinese market completely to Didi.

Unfortunately, TK has too much appetite, so how can he like this mere 5% stake?

You should know that Uber is the originator of taxi-hailing software and is a well-deserved global overlord in the taxi-hailing software field, but it has not yet attacked the Chinese market.

Therefore, TK's offer is to demand 40% of Didi's equity, so naturally the two parties cannot reach a consensus.

Then, Mr. Cheng and others stayed in the United States for more than a week. Unfortunately, this round of C financing was blocked by Alibaba. All investors in New York who agreed to negotiate with Didi in the end were shirked, and even investors who signed an investment agreement refused to invest.

Of course, not only Didi's round C financing was blocked, but Kuaidi and Dahuangfeng's round B financing were also blocked. Kuaidi was blocked by Qiandu and Tencent, and Dahuangfeng was blocked by WeChat.

In short, the entire financing market of taxi-hailing software is that you block me, I block him, he blocks you, and no one wants his competitors to seize the initiative.

At this time, we can see the benefits of wholly owned. Because Qiandu was a taxi-hailing software that was acquired by the wholesale taxi software before, there is no financing problem. Qiandu can spend money as long as he wants to spend money, and its efficiency is much better than the other three taxi-hailing software.

This kind of market that is made by spending money is very unreliable. Whether it is a taxi driver or a passenger, they are all mothers who have milk. Whichever platform gives more subsidies, go to the platform.

Loyalty does not exist!

Therefore, Qiandu Taxi seized this once-in-a-lifetime opportunity. When the other three taxi software funds were in a hurry and the financing was blocked, it suddenly increased the subsidy for taxi drivers and passengers.

In just a few days, Qiandu Taxi, which was originally faster than Didi and the three taxi-hailing softwares, had a big turnaround, and instantly threw away the three major competitors.

Seeing this situation, the three taxi-hailing software became anxious.

Damn it, the three sides fought to the death, but the snipe and clam fight, and the fisherman gained profits. Everyone couldn't bear it.

In desperation, Didi, Kuaidi, and Dahuang Feng all began to compromise with the big financial owners behind them, allowing the big financial owners to lead the investment and continue to invest in.

In this way, the shares held by big investors will soar, seriously threatening the status of the company's founder. This is also the main reason why the three founders would rather look for investors everywhere than continue to lead the investment.

But now there is nothing we can do. If we don’t raise funds as soon as possible, the company will be eliminated in this competition. This is something that the three founders don’t want to see.

After the three founders compromised, the big investors behind the three taxi-hailing software WeChat, Tencent, and Alibaba all took action, and hundreds of millions or even one billion dollars were invested.

After the successful financing, the three taxi-hailing software that are not short of money are no longer limited to the Shanghai Stock Exchange, but instead looks across the country and begins to explore second- and third-tier cities drastically.

Kuaidi Taxi does not want Didi Taxi to enjoy the imperial capital market alone, and even invests huge sums of money to go north to attack the imperial capital market. The big funder behind Huang Feng is Tencent, and Tencent’s base camp is in the Shenzhen Stock Exchange, so the main market in Guangdong Province is Huang Feng’s next plan.

As for Didi, in addition to continuing to seize the supermarket of the Shanghai Stock Exchange, it also continues to spend money to maintain its dominance in the imperial capital, and also attacks the national market in an all-round way.

Another money-burning war that is much larger than before has begun.

The previous money-burning war was concentrated in the Shanghai Stock Exchange, so although there were a lot of subsidies, the consumption might not be too large. Otherwise, it would not last for so long based on the size of the previous three taxi-hailing software.

But now facing the national market, the scale of this money burning is at least ten times that of the previous one, and it can burn tens of millions of funds in a day, which is even more terrifying than the gold-swalking beast.

In fact, in this money-burning war, except for the three giants of WeChat, Tencent and Alibaba, the other investors, including Qiandu, do not want to burn money, but the reality forces them to continue fighting.

As for WeChat, Tencent and Alibaba, the three giants, are so supportive of this money-burning war, it is not because they have a lot of money, but because they see real benefits.

The correspondence between the three giants, namely the Xinpai Payment and Alipay Payment, have all received great benefits.

If you can defeat all your competitors and reach the top, the rewards will definitely be beyond imagination.

...

Just when the taxi-hailing software made Sifang Cloud Move, it was planned for several months of shared bicycles and finally launched the market.

Liu Guihua and others followed Liu Xiahui's advice and took the lead in starting from university campuses. There were only three cities in the first batch of promotion, namely the Capital, Shanghai Stock Exchange and Wuhan, which are all big cities with universities.

College students from these universities are the target customers of Xiaohuangche (the name of shared bicycles).

Because college students have relatively high quality and strong acceptance ability, and this little yellow car is indeed very helpful for college students' travel, so it is most suitable to promote it in colleges and universities.

At the Imperial Capital University alone, Liu Guihua and others have deployed more than 2,000 shared bicycles.

As soon as these small yellow cars with the same color and beautiful shape appeared on the campus of the Imperial Capital University, they attracted the attention of the prides of heaven in the Imperial Capital University.

Li Shanshan is a sophomore student at Imperial Capital University. She has been in school for almost two years and feels that everything is good in school. The only disadvantage is that the campus is too big and traveling is very inconvenient.

I usually take a walk on campus, but it is good to have bigger campuses, but it is troublesome when I go out. At least I have to walk for more than ten or twenty minutes before I can get out of the campus, which is a very waste of time.

Today Saturday, Li Shanshan is going to attend a class reunion. When they were in high school, seven or eight students chose to study in the imperial capital, but they were distributed in different schools.

Everyone has a classmate and is studying in the imperial capital, so three or two gatherings are organized every semester.

After Li Shanshan got off the dormitory, she walked not far away and saw a row of small yellow cars parked on the side of the road. There was an icon and a QR code on the small yellow cars. The icon reads a sentence: Scan the QR code on WeChat to ride a bike!

Seeing that a classmate was already scanning the code with his mobile phone, the curious Li Shanshan also walked over. Although she had not ridden this kind of dockless bicycle, she still knew about the piled bicycles among public bicycles.

Li Shanshan didn’t need to ask what the little yellow car was used for when she got the IQ of Peking University.

So, without saying a word, Li Shanshan took out her mobile phone from her bag, opened WeChat, and started scanning the code.

After the page comes out, the charging standard shown above is as follows: free within 3 minutes, 1 yuan is charged within 15 minutes, 2 yuan is charged within 30 minutes, and after 30 minutes, 1 yuan is charged for every additional hour.

After reading the charging standards, Li Shanshan clicked to unlock the lock.

With a "answer" sound, the lock of the small yellow car automatically opened, and Li Shanshan rode the brand new shared bicycle toward the west gate of the school.

Not only Li Shanshan, but also many students who need to leave school have seen the small yellow bikes placed around them. No one needs to teach this kind of shared bicycle that is clear at a glance. Everyone uses WeChat to scan the QR code without a teacher, and then rides the small yellow bike to their respective destinations.

One, ten, hundreds, thousands...

On the first day after the little yellow car entered the Peking University campus, thousands of students tried it.

Other universities are similar. This convenient, fast and cheap way of travel has been enthusiastically sought after by college students. It has become popular among major universities in less than three days.

Liu Guihua and others who received feedback soared their confidence for a while. While developing universities in other cities, they allowed the yellow cars to leave the campus and enter the city's subway stations, bus stations, residential areas, commercial areas, public service areas and other areas, completing the last "puzzle" of the transportation industry.

As early as when he decided to enter the field of shared bicycles, Liu Xiahui knew that this shared bicycle did not have much technical content. Once he entered, he had to be well prepared. Don’t make small fuss there, and then let others see the business and come from behind directly, then he would be a wedding dress for others in vain.

Therefore, Liu Guihua and others were still very prepared. After the small yellow car started well in major universities, the subsequent small yellow car was continuously put into the market.

In the early stages of the development of shared bicycles, large quantities are used to keep them full. This is the best way to promote it. There are small yellow cars everywhere in the whole city. You don’t have to spend extra money to advertise, and customers will remember you firmly.

The biggest feature of the shared bicycle named Xiaohuangche is that it is simple and easy to operate. Just scan the QR code on WeChat to unlock the lock, and you can do it. You don’t need to download the APP, pay a deposit, or do any certification. It’s really indescribable and convenient.

Therefore, as long as users who know how to use WeChat can learn without a teacher.

For a moment, small yellow cars were everywhere in major cities across the country.

This little yellow car that can quickly become popular in major cities without spending money on advertising instantly attracted the attention of those business masters, especially Xin and Alipay, who were all shocked.

Qxin and Alipay never expected that WeChat was fully supporting Didi Taxi to engage in a large-scale money-burning war with them. The three parties are working hard to cultivate users' payment habits. At this critical moment, WeChat has come up with new tricks and created shared bicycles.

Mr. Ma and Teacher Ma are both sarcastic people, so you can naturally see how helpful this shared bicycle is to offline payment at a glance. It is no exaggeration to say that it is really no worse than the taxi field.

Originally, the money-burning war has lasted for a while. Whether it is Qxin Payment or Alipay Payment, it has gained a lot during this period, and of course, it also includes WeChat Pay.

Who would have thought that before the victory or defeat was decided on this battlefield, WeChat opened up another battlefield again. Although it was only a local battlefield, it had a great impact on the final victory. Mr. Ma and Teacher Ma had no choice but to rush to dispatch troops and go to this new battlefield to decide the victory or defeat with WeChat.

...

In early July, Liu Xiaoxian finally graduated from kindergarten.

The Little Fairy Kindergarten held an extremely grand graduation ceremony, and the scene was extremely warm and touching.

Because this class does not recruit many children, on average, almost one teacher takes one child. After four years of getting along, both teachers and children have developed feelings for each other.

After graduation, it would be difficult to see teachers and classmates again, so whether it was a teacher or a child, they would cry frequently at the graduation ceremony, which moved the parents.

Not only Liu Xiahui and Liu’s father and mother came to attend this kindergarten graduation ceremony, but even Tang Xiaomin and Liu Xiaxue, who were wearing big belly, came to attend this kindergarten.

Although there are special photographers responsible for photography throughout the kindergarten graduation ceremony, most of the parents who come to take their mobile phones or professional photography equipment to take pictures of their children.

For parents, kindergarten graduation is an important milestone in their children's growth process. It is not an exaggeration to remember them no matter how many videos and photos they take.

This little fairy kindergarten was originally built for Liu Xiaoxian's study. Now that Liu Xiaoxian has graduated, should this kindergarten continue to be opened? If it continues, whether the enrollment conditions remain the same will be decided by Liu Xiahui.

Liu Xiahui discussed with Tang Xiaomin, then asked Liu Xiaoxian about his opinion, and finally decided to continue to run, and the enrollment conditions remain the same, so that nothing in the kindergarten should not be changed.

What is it like now, ten years, twenty years, and thirty years later, what is it like?

Anyway, Liu Xiahui didn't make money from this kindergarten. He just wanted to keep a memory for his daughter so that when she grew up, she knew which kindergarten she studied in and what the kindergarten was like at that time.

When Liu Xiahui's decision was approaching the end of the graduation ceremony, he told the parents present through the principal's mouth, which made all the parents very happy.

Because the enrollment conditions of the Little Fairy Kindergarten are extremely harsh, the families of children who are qualified to come to this kindergarten are not simple. They are either scholarly families or wealthy and powerful families.

Such families attach great importance to the growth process of their children. As a milestone in the growth path of children, if this kindergarten can remain the same for twenty or thirty years, it will preserve a beautiful memory for children, which is a very meaningful thing.

Therefore, while the parents were happy, they also praised the kindergarten for its good work. It not only had first-class teaching skills, but also took care of the children in an extremely thoughtful manner. It was also willing to retain this childhood memory for the children. It is truly the top kindergarten in the country. It is impossible to accept it.

Until now, parents don’t know that the owner of this little fairy kindergarten is Liu Xiaoxian’s father.

Of course, the kindergarten teachers knew about it, but the boss issued a ban order to prevent them from telling them to other parents!
Chapter completed!