Thursday, August 25.

Alipay suddenly issued an announcement:

Thank you for using Alipay Inter-account transfer service.

In order to adapt to the payment needs of users on the mobile phone "anytime, anywhere" basis, Alipay will adjust the preferential policies for transferring money between Alipay accounts of individual users from October 1, 2011.

The specific rate standards are adjusted as follows:

1. Use Alipay wallet to transfer money between Alipay accounts, but there is still no service fee, and there is no limit on the free transfer amount.

2. Transfer between Alipay accounts on the computer and reduce the fee rate:

The fee rate will be reduced from the original 0.5% to 0.1%, starting from 0.5 yuan, capped at 10 yuan, and charged for each transaction. The original fee rate and free transfer amount will be discontinued from October 1, 2011.

The rate standard for transfer services between Taobao sellers and other merchants using Alipay accounts remains unchanged, and the charging standards for transaction payment accounts and their associated accounts are the same.

As soon as this announcement came out, the entire Internet was in an uproar!

You should know that at this time, there were more than 550 million users using Alipay on the PC side, approaching 600 million, while there were only a few million users on the mobile side, and only hundreds of thousands of active users.

In other words, most Alipay users are used to transferring money on the PC side.

Therefore, as soon as the announcement of the PC charging fee was released, these people were a little jumping!

Why are nearly 600 million people using Alipay in this era?

Are so many people shopping online?

Obviously not. The reason why so many people use Alipay is that many of them actually come for free by transferring money.

But then again, before this announcement came out, Alipay PC transfers also required a fee, and the fee rate was 0.5%, starting from 1 yuan and capping 25 yuan.

However, Alipay’s real-name users have a free quota of 10,000 yuan per month. As long as the monthly transfer amount does not exceed this free quota, there will be no handling fee, which gives everyone the feeling of free transfers.

Now, users who were originally targeting free transfers, saw this announcement from Alipay, and they all started to curse and clamor for uninstalling Alipay.

However, as the classic saying says: "You don't have to say no, but your body is very honest."

While they were yelling and scolding, they quietly downloaded Alipay on their mobile phones...

Therefore, while the Internet was full of criticism, the number of users on Alipay mobile increased wildly. In just half a month, the number of users on Alipay mobile increased wildly from millions to nearly 100 million.

At this time, WeChat Pay's card-binding users had only exceeded 50 million.

Originally, WeChat Pay had already taken the lead and had the most mobile users, but as Alipay used this simple and crude method to force PC users to the mobile terminal, the position of the industry leader once again made Alipay firm.

...

Liu Xiahui was originally the first user of Alipay, so he naturally knew the announcement issued by Alipay at the first time. He was very surprised and did not expect Alipay to use this trick in advance.

In his previous life, Liu Xiahui started using Alipay in 2008. If he remembered correctly, Alipay should not use this angrily but super effective trick until 2013.

It seems that the legendary butterfly effect has appeared!

Because Liu Xiahui made WeChat Pay in advance, it seriously threatened the position of the leader of the Alipay industry, so it forced Alipay to accelerate its development.

Liu Xiahui is not under much pressure on this. After all, he has reached a cooperation with CCTV Spring Festival Gala, and soon WeChat and WeChat Pay will usher in a big explosion.

Unlike Liu Xiahui's calmness, after obtaining Alipay's mobile user data, Mr. Ma of Tencent was really Alexander in his heart, and lamented that Alipay is worthy of being an industry pioneer and is really an unshakable existence in the field of third-party payment.

At this time, after several consecutive subsidy promotions, the card-binding users of Qxin Pay also increased to about 35 million. Although they are not as good as the 50 million users of WeChat Pay, the difference is not too big.

Therefore, although Mr. Ma also attaches great importance to WeChat payment, his attention is definitely not as important as Alipay.

Now, QXin's 4.0 version is being developed in progress. Mr. Ma doesn't want to update it every time after WeChat. He wants to catch up with the development of the version. If he can update before the version update and launch features with a better and more attractive experience, I believe he will be able to overtake the corner soon.

...

In the catering industry, especially chain catering, it is very important for the construction of cold chain logistics systems.

Before 2005, most of my country's chain catering companies were separated from food processing and storage.

Many large chain catering companies already have their own warehouses, including storage functions such as room temperature and refrigeration. Some companies choose to rent warehouses, and the raw materials have basically been centralized procurement, but the raw material storage system and processing system are in a separate state.

Since 2005, the scale of chain catering enterprises in my country has been expanding, and the country has become increasingly strict in food hygiene supervision, chain catering enterprises have begun to build their own central kitchens.

The so-called central kitchen is to deliver dishes in a refrigerated truck, and all direct stores implement unified procurement and distribution.

The central kitchen uses a huge operating room, and there are dedicated people in charge of all aspects such as purchasing, selecting vegetables, cutting vegetables, and seasonings. The semi-finished products and seasonings are transported to the branch within a unified transportation method.

There are many benefits to doing this.

On the one hand, the intermediate links can be reduced through large-scale purchases, so that the products have price advantages. Centralized processing improves the comprehensive utilization capacity of raw materials, and the spare materials can be used through reprocessing to reduce waste, thereby reducing costs.

On the other hand, the human resources cost. The setting of a central kitchen reduces the kitchen area of ​​the business point or cancels its own kitchen, which not only improves the environment, but also expands the area of ​​first-line stores and reduces the number of staff.

For example, before a chain of catering companies establishes a central kitchen, each branch must have at least 8 people in the kitchen. For example, opening 10 branches requires a total of 80 people. The central kitchen only needs about 30 employees. On average, there are only 4-5 people in the kitchen of a single chain store, which effectively saves the cost of human resources.

As the largest catering giant in China, Laoliu Catering has built two central kitchens several years ago, one in Guizhou and the other in Longzhou.

One south and one north are two centers.

However, the investment was not large at that time, and the cold storage was built relatively small. With the rapid development of the Laoliu catering chain in recent years, the types and quantity of dishes that need to be purchased have shown explosive growth, and the cold storage built before seemed a little nervous.

Expanding the scale of cold storage and building a more complete central kitchen is an urgent task for Laoliu Catering.

In fact, the reason why I didn’t invest much when I built a central kitchen a few years ago was not that Liu Xiahui didn’t pay attention to this part. On the contrary, because he attached too much importance to this part, he built two small central kitchens to deal with it first.

When the funds are sufficient and the cold storage equipment is more advanced, it will not be too late to build the largest central kitchen in China.

Now, it's time to start planning.

This time, it was not like the small-scale fight before. Liu Xiahui was preparing to invest in the construction of two cold storage groups, each with a storage capacity of at least hundreds of thousands or even millions of tons.

Liu Xiahui naturally had his considerations for making it so big. In addition to providing it to Lao Liu for its own use, he also planned to use this cold storage group as a strategic weapon.

For example, the outbreak of swine fever in 2018 caused pork prices to rise to sky-high prices that ordinary people could not imagine. If the two huge cold storage groups of Liu Xiahui were built and one or two million tons of pork were reserved in advance, then this wave would make money.

Of course, this is just an analogy. Liu Xiahui has so many ways to make money. He will definitely not raise prices like those profiteers. He only needs to follow the national price!

Because when pork prices are out of control, the country will also place hundreds of thousands of tons of frozen pork in reserves on the market to alleviate supply and demand contradictions and calm down the crazy soaring pork prices.

Liu Xiahui will also sell at the price of what the country will sell at that time.

Although a mere one or two million tons of pork does not play a big role in my country's huge market. After all, on average, less than three kilograms of pork per person is enough. It is impossible to rely on this reserve to block the rising pork prices.

At most, it is just to relieve the price of pork in part and drag the speed of the rise in pork prices, which is already very impressive.

How to operate it specifically depends on the situation at that time. First, invest in building these two cold storage groups.

There must be one in the north and south of the two cold storage groups.

Where is the cold storage group in the north built? This is still to be investigated. Liu Xiahui didn’t have to consider the cold storage group in the south and planned to build it in his hometown Bainiu Town.

Originally, cold storage groups were best built in coastal cities, so that they could not only freeze meat, but also frozen seafood. They could maximize the role of cold storage groups and prevent resources from wasting idle.

The least, it must be built in a place with developed transportation.

But just as Principal Wang said: rich and willful!

This is a project with an investment of over 10 billion yuan. On the one hand, it can help Uncle San continue to be promoted, and on the other hand, it can drive the development of his hometown, which is enough for Liu Xiahui.

Anyway, if you invest this money, you can easily get your money back in a few years.

What's more, when the swine fever broke out in the past life, the pig farmers in my hometown transported the dead pigs out and threw them around, which really made people both angry and helpless when they saw it.

Originally, the pigs were killed and they lost all their underwear, which was enough to make them sad. They had to spend money to deal with these dead pigs. It was really hard for them to think about it!

In this life, building a group of cold storage in your hometown can avoid this situation.

Because before the outbreak of swine fever reached Guizhou Province, Liu Xiahui must have purchased all the big pigs in his hometown and slaughtered them, and then put them in the cold storage to freeze.

By then, everything will be different!

So Liu Xiahui took the time to return to the county town and talked about this with his third uncle.

County leaders all know the relationship between San Shu and the Liu Group and are extremely confident about his ability to "invest investment", so San Shu, the deputy county magistrate, is now in charge of investment promotion.

In the office, after listening to his nephew's investment ideas, Liu Yuanqing said hesitantly: "Xiaohui, you want to help Uncle San. Uncle San knows, but is it really suitable to put such a large investment project in my hometown?"

Liu Xiahui smiled and said, "Uncle San is worried that my investment will lose money?"

Liu Yuanqian nodded and said, "I am really worried. Uncle San believes that if you are asked to invest from a business perspective, you will definitely not lose money. But I am afraid that you will get this project back to your hometown just to help Uncle San!"

Liu Xiahui took a sip of tea and said with a smile: "Uncle San, I can't lose this money. You can operate it with confidence and try to borrow this investment project so that your position can be raised!"

Liu Yuanqing felt excited when he heard this. He trusted his nephew's business ability by 100%. Since his nephew said he couldn't lose the money, he just let it go!

With the political achievements of a 10 billion investment and the relationship between Yuan Jin Ge, it is just a matter of time to mention it.

The uncle and nephew talked in detail, and then Liu Yuanqing started to operate it.

When the investment project was reported, the first and second leaders looked at each other and showed a definite expression.

...

In September, Liu Xiahui was mainly busy with the two central kitchens in the north and south (the cold storage group was also included in the central kitchen system). If the central kitchen in Bainiu Town is to take care of the development of his hometown, he plans to build his hometown into one of the largest cold chain logistics centers in the country.

Then the location of the central kitchen in the north is entirely out of commercial considerations.

Finally, after many investigations, Liu Xiahui chose Qin Island, the coastal city.

This is an important coastal central city and coastal resort tourist city determined by the state, and it is also an international port city.

It is completely qualified to build the largest cold chain logistics center in the country here.

...

It has to be said that QXin's perseverance in catching up with WeChat is still worthy of recognition. When Liu Xiahui was busy building two "central kitchens" in the north and south, QXin finally got into the version.

In this new version, QSign has added a lot of small functions, but the most eye-catching thing is that QSign connects to QQ platform, which is a function that WeChat will never have.

Although QSignature and QQ are only initially connected, it has already brought Tencent a strong confidence. With the background of QQ, I believe that QSignature's registered users will be expected to surpass WeChat's registered users by the end of this year!

There are also voices of optimism about QSign up on the Internet. Many industry insiders have emerged to analyze and unanimously believe that QSign up with QQ to fight together. If WeChat does not have other killer weapons, it is only a matter of time before it can be surpassed.

The facts prove that Tencent and many industry insiders are not wrong. The new version of QX is launched. With the help of QQ's huge users, the number of registered users of QX has once again begun to grow rapidly.

According to this growth trend, there will be hope of catching up with WeChat within one month.
Chapter completed!