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738 Insufficient production capacity? Is the price increase in disguise?(2/2)

Liu Chunlai sighed again.

He was also in a dilemma.

I never thought the market would explode so quickly.

The development of sanitary napkins in China has gone through a long stage.

The market experience I already know in my memory has no reference value until now.

Anle's development went through a long time. At the beginning, there was only one production line, and several state-owned factories were just busy producing. No one was considering advertising products and opening up the market.

Just like selling shoes in Africa.

The market potential is great, and the key is that someone develops the market and lets consumers accept it.

Anle started out by entering a metropolitan city like the Shanghai Stock Exchange, and began to develop after it was launched on TV commercials in the Shanghai Stock Exchange.

It took several years to occupy more than 60% of the market share of the Shanghai Stock Exchange.

The market opened, and international giants began to enter the domestic market, and also started from these metropolises.

Liu Chunlai has always believed that eleven production lines will have enough production in the short term.

The experience of the rebirth is not applicable this time.

There is no reference point at all.

The domestic population base is huge, especially metropolitan cities have too many iron rice bowls that receive monthly salary on time, and there are also more rising self-employed individuals.

The quantity is not a small number, and he always believes that it will take a long time to cultivate the market.

After all, domestic women are not familiar with this thing.

"Promotion cannot be stopped!" Liu Chunlai said seriously. "However, it can reduce some strength, and the product's popularity must be maintained at any time, so that more people can know and form a brand effect."

Liu Chunlai emphasized.

To establish a brand, you must maintain popularity.

This is the case with spring rain, and so must Surmei.

"Can dealers be allowed to raise prices?" Yang Xiaole asked.

If supply exceeds demand, there will be something that cannot be sold in the market and the product price will drop sharply.

In short supply, it belongs to the seller's market. Consumers have to accept how to price unless they choose something else.

Yang Xiaole also knew that price increases could not solve the current market gap.

Only a small number of customers can give up.

Many women can take out a few dollars a month.

But it is much more convenient and hygienic.

"No!" Liu Chunlai directly denied.

On the market, Anle's 16-piece pack is only sold for 0.9 yuan per pack, while state-owned enterprises only sell for 0.6 yuan.

Surmi's sanitary napkins were sold for 1.2 yuan by Yang Xiaole and others.

Double the size of state-owned enterprises.

In Liu Chunlai's perception, the decline will have a great impact on the entire market.

It directly forces customers to transfer to state-owned manufacturers or Anle.

What would Liu Chunlai do if he shot himself in the foot?

"Now we can't supply all customers! If we don't raise prices, the product gap will be even bigger! Dealers will secretly raise prices, and we will eventually lose."

Yang Xiaole reminded Liu Chunlai.

He knows dealers too well.

These days, no one will be unable to get along with money.

"If anyone raises the price, they will be disqualified! Our prices are already much higher than other products. In this way, one-third of the daily output will be supplied to China."

"No! Not enough at all! Not enough for the Shanghai Stock Exchange, let alone the markets of the capital and Huadu!"

Yang Xiaole opposed it with anger.

The market situation in Huadu and the capital has not yet been reported, but Yang Xiaole believes that it will definitely not be too bad.

"Why? We have always been out of stock. Many dealers stay outside the office every day, waving money to urge goods, and they will not leave without getting the goods!" Zheng Qian was also unhappy.

The businessmen in Xiangjiang have far more market insight than those in the mainland, which is just beginning to market.

"How long will the other production lines be? How many can they be?"

Liu Chunlai had a headache.

He rubbed his temples hard.

If I had known it, I wouldn't have been so anxious to advertise.

It's completely cheaper. Anle and state-owned factories.

Even TV advertisements can be played, but users can’t buy them, so they naturally need to find alternatives.

Everyone has the same skills.

Zheng Qian said: "I have asked them to send one of the products that have been produced first, and then the parts that have been manufactured are transported by air. They will be installed first. Once the core parts are installed, they will be put into production..."

Now I can't wait for the entire line to complete production.

"When will the next item arrive?"

"After a week, three will arrive. However, the others should be able to arrive. It only takes twenty days for these three to be put into production."

Tian Li said.

As the factory director, the current production capacity cannot meet the market, so she naturally has to focus on the production line.

"Let's do it like this, half of it, deal with the market first." Liu Chunlai thought about it for a while, weighed the pros and cons and said.

"No! We just opened the RB and Korean markets. If we lose the current initiative and cannot supply sufficient supplies to customers, it will be very troublesome in the future."

Zheng Qian directly objected.

Just kidding!

The international market price is higher, and what you earn is also foreign exchange.

Isn't it delicious?

Everyone knows how to be more beneficial.

It is difficult to open the Japanese and Korean markets, especially the sanitary napkins, which have been developed in RB, and the technology is the most important.

Finally got the chance to squeeze in.

"The Japanese and Korean markets are not in a hurry. If you have orders, you should pay first and deliver them slowly. The factory will develop new high-end products. After the production line grows, we will talk about it."

Liu Chunlai suddenly remembered the angel design with wings.

At that time, Anle seemed to have gained more than half of the domestic market by relying on this thing.

Now it should be fine to enter the international market by relying on this design.

Then, re-made posters in a targeted manner will be more convenient to use than the current design, and there is no need to worry about side leakage or other problems.

The new design is higher-end, and the price will naturally be higher.

First classify the customers.

"New product? Uncle Chunlai, our R&D personnel are currently developing infant diapers. They have developed them, but they have no production line! Are they doing new product research?"

Tian Li was the first to be unhappy.

She is the factory director and hopes that there are more and better products.

But the problem is that the production line is not enough at all.

Current products cannot meet the needs of the market.

"The design of products must be persisted. The current market actually has great benefits for us. If the production capacity is insufficient, if the price is directly raised, consumers will definitely feel awkward and eventually choose other products... If we have a better design, even if the technology is the same, as long as consumers feel that our products are very surprised, even if the price is twice as high, many customers will be willing to choose!"

Liu Chunlai is well versed in the market.

Many wealthy customers do not want to use the same things as the general public.
Chapter completed!
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