Li Bin was really busy during this period. There was no way to avoid it. The work of the Lou Boutique Store had just come to an end, and the work of the University Town Business Center was put on the agenda again. The work of the business center was also going smoothly. The Nankai University Design Institute took out the planning drawings in about a week. In the planning, the first floor of the business center, the 11,000 square meters of the shopping mall on the third floor was planned to be a large Internet cafe area of ​​3,200 square meters, the leisure cinema area was 2,000 square meters, the catering and leisure area was 4,500 square meters, and the boutique area was 1,300 square meters; the second floor was 11,000 square meters of the whole of a large supermarket; the third floor was designed as a book science and technology city, which sold books and electronic products.

The category combination is more reasonable. It combines catering, shopping and entertainment, and can be regarded as a small piece. The first shopping mall part is expected to be put into use by the end of October, and other parts can be put into use one after another before New Year's Day.

Li Bin visited Wei Ming with a plan, and Wei Ming also talked about his own ideas. It was quite pertinent. It seemed that Wei Ming was also concerned about this matter. Wei Ming also asked Li Bin about his business center's business ideas, and Li Bin briefly talked about his own ideas. After listening to Li Bin's business ideas with a smile, Wei Ming praised Li Bin's decision to recruit a large number of students for part-time jobs. He praised Li Bin's decision to win a lot of money. Li Bin thanked him.

Li Bin knew that he was not a commercial genius, and he didn't even have any basic business knowledge. The transformation of the Love Boutique was just because he stood from the perspective of a bystander and saw the crux of the original Love Supermarket Langfang store. Maybe it was the authorities who were confused, or maybe some people saw this flaw, but the person who saw this flaw might not have the ability to change the status quo, or there was no opportunity to change all of this, but Li Bin met these two conditions, so Love Boutique was successful.

This success does not indicate Li Bin's next success. The business center plan in front of him is so huge for Li Bin that one decision can lead to the flow of millions of funds. Now I can't even understand some of the most basic business terms, "DM", what is DM? Fortunately, I have Li Jie, a top student in the economics department of Nankai University, so Li Bin will not be embarrassed on the spot. It turns out that DM is a product poster.

Liu Jinping, sitting opposite the large desk, came to ask Li Bin to give instructions on this DM promotion. Li Jie brewed a cup of tea for Liu Jinping, and Li Jinping bowed to thank him slightly.

Before Li Jie could go out, she walked around the big team and came to Li Bin to look at the sample of the DM poster together.

Li Bin looked very slowly and carefully, as if he was thinking about something while watching.

After about half an hour, Li Bin put down the DM sample in his hand and looked at Liu Jinping and asked softly:

"Jinping, if you are an ordinary consumer, what would you think when you receive this poster?"

Liu Jinping blurted out: "What do I think? I'll just look at the things on it, but I can't afford them." After saying that, he couldn't help but exclaim, stretched out his little hand to cover his little mouth, and looked at Li Bin with a panic look. This prince must not be angry.

Li Bin looked at Liu Jinping and laughed. The little woman, who was almost 30 years old, still looked like a little girl, and her cute little look was so seductive.

"Jinping, it's okay, just say it's okay."

"Really? Are you not angry?" Liu Jinping was a little uncertain. The impression this prince gave people is very tough.

He was six or seven years older than the prince in front of him. He was screaming by Jin Ping every time, but he didn't feel offended at all. Instead, he felt a little happy in his heart.

Li Bin looked at Liu Jinping with a smile and nodded softly.

"Are you sure you're not angry?" Liu Jinping acted like her little daughter stealing.

Li Bin couldn't help laughing:

"Say it, I forgive you for not guilty."

Haha, even Li Jie was amused this time.

Liu Jinping is naturally a person with some ability, otherwise she would not have come to the position of director of the Planning Office. Liu Jinping smiled slightly, picked up the tea in front of her and took a sip of it, straightened her chest, and said:

"Then I'll just say it."

Li Bin hurriedly shifted his gaze from Liu Jinping's proud breasts to her face, staring at her eyes, looking at her ears with a look of scrupulousness. However, how could the embarrassment on his face escape Liu Jinping's experienced gaze?

Liu Jinping was a little proud. It seemed that she was still a little charming. But then she adjusted her mindset, organized the language secretly, and said:

"Shidian, that's right now. Our store is positioned as a mid-to-high-end customer group. The proportion of this part of customers in Langfang city is between 5% and 8%, mainly because some hidden incomes are not allowed to count. In addition, the consumer group with an annual income of more than 50,000 yuan is also our potential customers. The proportion of this part of people in Langfang city is about 60,000, accounting for 12%. The other 80% of the consumer groups are not currently in the customer group we are trying to win. So, our DM has made some adjustments accordingly, from the original 30,000 to 5,000, and is ready to be distributed in a targeted manner, and is only for first-level and second-level customers."

Li Bin smiled: "Jinping, it seems that your planning office has done a good job in market analysis and has put in some effort. I want to hear how you are going to distribute these 5,000 DMs."

After getting Li Bin's affirmation, Liu Jinping's excited face turned red a little. She thought about it slightly and said:

"According to customary practice, employees who do not work will go out to pay in areas where crowds are gathered. This time we plan to pay a designated distribution, and our employees will send the DM directly to the customers' companies and units."

Li Bin smiled slightly and said:

"Jinping, isn't that energetic? It's too hard for employees to distribute DMs during rest periods, so it's not good."

Liu Jinping was slightly stunned and said, "This is how every store does it."

Li Bin said seriously:

"We can't control what others do. In our Love Quality, this rule needs to be changed. Employees have worked hard for a day, and they will take up their rest time. Doing so is inhumane."

"But, there are only four people in our Planning Office, so we can't send it." Liu Jinping knew that Li Bin had made up his mind or had a way to distribute DMs, but she still had to tell the difficulties of the Planning Office. If Li Bin asked these four people to distribute these 5,000 copies of DMs, it would have really cost them their lives.

Li Bin waved his hand, stopped Liu Jinping's words, and said:

"Jinping, I didn't want your planning office to distribute DMs, or there is another way."

"What's the solution?" Liu Jinping couldn't wait.

"First, if we are an ordinary supermarket, we can contact the newspaper distribution department, pay the appropriate fees, and carry our DM advertisements in the newspaper. Of course, this method is no longer used after our supermarket is transformed into Love Quality. Second, by mailing, our DM advertisements are directly mailed to targeted consumers. This method is more suitable for our stores. Therefore, you can stop this issue of DM advertisements and do a good job in advance."

Liu Jinping listened with a respectful look on her face. Seeing Li Bin stopping, she hurriedly asked:

"Shidian, what kind of preparations should we do?"

Li Bin said: "You can go in two steps. The first step is that your planning office will communicate with the cashier and customer service center and ask them to leave you the contact information and mailing address of the existing customers; the second step is to make the DM advertisement more exquisite, and the grade must be raised. Don't let the guests see just a bare product advertisement. Moreover, in this period of DM, some interactive activities should be added to allow our guests to truly participate."

"Yes, Shidian." Liu Jinping was no longer just respectful to Li Bin at this time. "However, the cost of our DM will increase a lot. Now our cost per DM is 0.48 yuan. According to your plan, each DM will also be added with a stamp of 0.2 yuan and an envelope of 0.1 yuan. If you calculate 5,000 yuan per issue, the cost of each DM will be 3,900 yuan."

Li Bin smiled slightly and said:

"First of all, we should consider, not how much the cost increases, but whether the money is worth it. First of all, our employees will not work so hard to distribute DM advertisements. From this point of view, the money is worth it. What's more, this is more beneficial than manual payment."

"There are also great benefits?" Liu Jinping was a little confused.

"Yes, Jinping, think about it, what are the benefits?" Li Bin's question had a hint of school entrance examination.

If you can't answer this question, you can't just pretend to be a little girl. The people in front of you will consider whether you are competent. At least, it proves that you can no longer keep up with the rhythm of your leader. Liu Jinping was in deep thought.

Li Bin did not urge him, and smiled and picked up the teacup in front of him and slowly drank water. Li Bin had good tea and strong tea.

"Oh, add water." Li Bin held up the empty teacup and turned his head to Li Jie behind him.

"Oh", when she was shocked, Li Jie woke up from her thoughts, took the teacup and added water to Li Bin. She was also considering Li Bin's words just now, what other great benefits would she have?

The teacup was placed on the large-class table in front of Li Bin. The teacup was in light contact with the large-class table and made an inaudible sound.

"I understand!" Two screams of exclamation, Li Jie and Liu Jinping screamed at the same time. The two looked at each other in surprise and couldn't help laughing. Li Jie turned around embarrassedly and walked behind Li Bin again.

Li Bin looked at Liu Jinping with encouragement and said:

"Jinping, tell me."

"Yes." Liu Jinping sorted out his words and said, "I think so. If I am a consumer and receive DMs from the company, it should be very respectful among colleagues. His colleagues should be at the same level of consumption as him. In this way, whether it is from the perspective of face or comparison, these people may become our potential customers. Therefore, we must carefully select customers who send DMs. Only if they have a more appropriate spread group can they become our delivery customers. In addition, the mailing cost is not as high as I imagined. We are a long-term activity and can purchase mailing supplies from the postal department at the wholesale price."

"Haha." Li Bin smiled, turned to look at Li Jie and asked, "Do you have any more?"

"It's gone. Sister Liu is considering more comprehensively than me. I need to learn more from Sister Liu."

Li Bin never felt as urgent as he needed to charge.

Reading books is undoubtedly the most direct way to charge. If you have such a ready-made top student from Nankai University at home, please ask Li Jie if you don’t understand anything.

So, accompanied by Li Jie, Li Bin went to Xinhua Bookstore to purchase books, such as "Macroeconomics", "Anti-Common Sense Economics", "The Wealth of Nations", "The Meaning and Non-Significance of Resistance", "Company Employee Quality Training Collection", "Company Transformation and Development", etc., which were filled with a large carton.

When Li Bin drove his BMW X3 back to his residence, he was stopped by the security guard in the community at the entrance of the villa area. The security guard naturally recognized Li Bin's car, and usually let him go with a smile. I don't know what happened today. Li Bin pressed the car window and looked at the security guard who walked over with a smile on his face.

The security guard walked closer, nodded and said to Li Bin:

"Mr. Shi, I'm sorry, the lady over there said she was looking for you. We didn't let her in without your consent."

As he spoke, the security guard pointed to a fiery red Ferrari California parked by the roadside. Although Li Bin is not a car enthusiast, such a flamboyant sports car parked at the entrance of the community, he couldn't help but take a few more glances. However, he didn't expect that the owner of the car was coming to find him, and he was a lady. Li Bin and Li Jie in the passenger seat couldn't help but follow the security guard's hand to look at the cool Ferrari California.

The owner of Ferrari saw the security guard and the owner of BMW X3 pointed at him, pushed open the car door and walked out. A plain white dress set off his graceful figure stood beside the fiery red Ferrari California. The breeze blew, and his long hair was flowing in the wind. The Ferrari California, which can be described as coquettish, was constantly overshadowed, and even the native chickens and dogs were inferior.

But this beauty who can be described as a disaster to the country and the people made Li Bin shocked. He pushed open his car door and walked over, and stammered to the beauty:
Chapter completed!