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Chapter 147 Coexistence and Competition

Yidong Hotel, in Li Bin's suite.

Only Xiaoyu couldn't help but fall asleep and ran to the bedroom to take a nap. The others gathered on the sofa in the living room to summarize their experiences this morning.

Because this store is also a boutique after it was built, Xiao Yao has participated in the construction of two boutique stores throughout the process, and has also managed it for a long time. He is also the one with the most say in this store.

Seeing that everyone's eyes were all aiming at his face, Xiao Yao looked at Li Bin, then at Situ Zhengang, hesitated for a moment, cleared his throat and said:

"Mr. Shi, I'm not optimistic about the prospects of this store."

Xiao Yao said something amazing and poured a basin of cold water on the heads of the excited people.

Situ Zhengang said "Oh" in surprise, and then asked:

"Why did Mr. Xiao say this? Why is Mr. Xiao not optimistic about this store?"

Since he had already said it, Xiao Yao did not hesitate anymore and continued:

"Mr. Shi, everyone, this store has a good geographical location and the situation in the first-level business district is also very satisfactory. However, the surrounding operating environment is too harsh. There are large shopping malls such as Taikoo, Seibu and Liankarvo, as well as many direct stores of world brands, which conflict with many of our products. If we enter this market rashly, we will face white-hot competition. In terms of price, we cannot compare with those direct stores; in terms of scale, we cannot compare with Taikoo, Seibu and Liankarvo; from these two perspectives alone, we have no advantage. I personally think that the risk of this store is too great, and I hope Mr. Shi will consider it carefully."

Li Bin still nodded with a smile on his face.

Xiao Yao dared to present these situations in front of him, which means that he had bound himself to the company. If Xiao Yao was just a person who changed his mind, Li Bin would be worried about him.

Gong Zhihua doesn't understand the business matters, but he also thinks what Xiao Yao said makes sense. He has been calculating the cost-effectiveness of this store just now. Although this store is provided by the Hong Kong Jockey Club and Situ Zhengyan is also the second largest shareholder of Love, Love still has to pay high rent to the Hong Kong Jockey Club. Love only has the advantage of shareholders and can choose this store first. With such high rent and expensive labor expenses in Hong Kong, this fee is quite pressured and risky for this newly established store.

Gong Zhihua waited until Xiao Yao finished speaking and continued:

"Mr. Shi, I just calculated it briefly. According to the Mixiao economy, the risk of this store is greater. The rent and labor costs in Hong Kong are almost five times that of the mainland. According to the staffing of the Beijing store, our profits will be reduced by 18 percentage points, and this pressure is still very high."

Li Bin nodded and looked at Situ Zhengang.

Situ Zhengang waved his hand and said:

"Don't look at me, I'm a layman, you have the final say in business matters. I only have ears but not a mouth."

Everyone laughed loudly.

Li Bin sorted out his words in his heart and said slowly:

"Xiao Yao, do you see the advantages of this store?"

Xiao Yao was stunned for a moment and shook his head in confusion. Mr. Shi wouldn't he say the innate advantages of height or orientation? Compared with the surrounding environment, those are simply not considered advantages.

Li Bin smiled slightly. He didn't mind pointing out Xiao Yao and broadening his ideas. Xiao Yao still has development potential.

“The advantage of this store is its surrounding environment.”

"Ah", Xiao Yao was a little confused, so why did the disadvantages become advantages?

Li Bin continued:

"Although the competitive environment of this store is relatively fierce, the regional economy in this area has been formed, and it is a gathering place for luxury goods and high-end products, and of course it has become the first choice for consumers who purchase these products. We took a look in the morning and found that this area contains about 270 brands and about 1,200 major categories of goods, including about 160 clothing, more than 50 footwear, twenty-one jewelry, fifteen luggage and leather goods, and twenty-five other categories."

Before he knew it, fine sweat appeared on Xiao Yao's forehead. Compared with Mr. Shi, he had just seen nothing this morning.

Li Bin ignored Xiao Yao's embarrassment. He knew his shame and then started to act bravely. Giving him an appropriate touch would only benefit his development.

"The products operated by these stores have a great conflict with us. About half of our products are not suitable for operating here. Therefore, we have to do something bad and compete with them. Instead, we need to open source and broaden our purchasing channels, choose some tasteful, high-end and unique products to be sold in the store, such as our national handicrafts, embroidery, etc., and also choose some famous foreign handicrafts. In this way, our products, these so-called competitive stores form a complementary complement, and the disadvantages will no longer exist."

Xiao Yao nodded repeatedly. He was flexible in doing business. If he had to rigidly put his own successful model in one place to another, perhaps what was waiting for you was a bloody lesson.

"Mr. Shi, I'm not thinking well." Xiao Yao sincerely admitted his mistake.

Li Bin nodded, realizing that the thing he was wrong was a good thing and he would not make the same mistake next time.

"I agree with the rice-efficient economy mentioned by Vice President Gong just now, but Mr. Gong's calculations did not take into account regional differences. A can of 355 ml Coca-Cola is only sold at one point in our company, but in ordinary Hong Kong, six yuan, and eight yuan in Swire and Lane Crawford. You have noticed that a lady's bag of the same style as we sell is actually three times that of ours. Haha, the profit space here is here.

How big is it? Also, I just compared several products that we also sell, and the prices are basically between two and four times that of us. However, there are also some products that are much lower than those in our mainland, such as digital products. So, we must avoid the edge, find our entry point, and achieve it overnight. This store is not only possible, but also has great potential. Let us be a hero who robs the rich and helps the poor, intercepted the rich and helped the poor in Hong Kong to help the poor."

"Hahahaha", everyone laughed, and it also saved Gong Zhihua's embarrassment.

Situ Zhengang clapped and said with a smile at Li Bin:

"Mr. Shi's insights are truly clear, and he is very impressed and admires them."

Li Bin also said with a smile:

"I didn't expect Zhengang to be good at flattery, and he has gone from being indifferent to being exposed to being in person."

Situ Zhengang scolded:

"I was really praised, you boy didn't know how to praise you,,,,,,,,,"

Situ Zhengang suddenly stopped talking, scratched his head awkwardly, and then said:

"I just flattered and slapped the horse's hooves, there are so many horse's hooves in your family, haha."

Everyone followed Situ Zhengang's eyes and saw that Xiaoyu was standing behind Li Bin at some point, staring at Situ Zhengang with dissatisfaction.

"Hahahaha", everyone laughed again.

It was probably because everyone's laughter just now that Xiaoyu woke up. Xiaoyu came out in a daze and was hearing Situ Zhengang scolding Li Bin, expressing her dissatisfaction.
Chapter completed!
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