Cui Ning looked at the two plans on the desk and couldn't help but feel a lot of emotion.

One of the plans suddenly became a plan for Ona shampoo. The information that Mr. Jiang wanted to get must be obtained, but after reading the plan, Cui Ning was indeed a little helpless.

Ona did not choose Cui Ning in the end, but chose a company led by Longdu, a master. Cui Ning's desk plan was made by the master's company.

As the master said, in addition to the lack of advertising and the spokesperson needed to change, Ona changed the main product from shampoo to a new product called "shampoo extraction", and then placed a large number of advertisements on Longguo TV Station, and then simultaneously invested in promotions and continued to place advertisements in several important provinces and cities.

The real highlight of the plan is to rename, design a new brand image, shoot new advertisements, use new international stars, and then place it nationwide. In fact, there are the profits of masters everywhere, not the real needs of companies.

According to this idea and the Master's statement, annual sales will soon return to ideal state. There is almost no market environment, why competitors and Ona really decline, and overall solutions at the brand level in the future. It is full of master's previous success stories. How can masters help some companies achieve a turnaround or rise to the top.

"If this is also a plan, Longguo doesn't need any consulting and planning company at all." Cui Ning thought to himself:

"It turns out that the master is at this level, but that's good. As a professional company, your own company has real opportunities.

After all, few companies are in a hurry to seek medical treatment. Entrepreneurs suffer more losses and will become smarter. If it is just advertising, celebrity spokespersons, and greater investment, this is not a strategy. This is Zhang Fei's attempt to be Zhuge Liang, which is ridiculous. It is probably this how Liu Bei's success is, and Dong Zhuo and Yuan Shao's failure is because of too many similar strategies."

Another proposal is the proposal Oma Company gave to Hailan. Its professional level and logic are definitely much better than those of the masters, but its style and path are similar, that is, image construction, continuous media delivery and event roadshows, and brand new century projects.

If you use keywords to express it, it means "continuously strengthening the brand image, constantly conveying the brand concept, and 360-degree brand marketing"

Speaking of which, the depth of thought is just average. An expert like Cui Ning can analyze it through many keywords and details. This is a solution to modify the templates of other companies.

But what Cui Ning is more interested in is international cooperation, capital support, and introduction to the Roschold family fund entering the Dragon Kingdom.

In just a few months, the funds of the Roscheld family have established cooperation with many domestic companies, including the Kejia mobile phone mentioned by Wan Xinglong, which is also a relatively early domestic mobile phone brand in Longguo. Its spokesperson chose an actor who played the emperor in a popular Qing Palace drama. The slogan is "the symbol of the success of Kejia mobile phones."

Cui Ning really doubted the planning level of Kejia’s founder and partner company, because this sentence means not saying it, which is both nonsense and wastes advertising resources.

It has neither characteristics nor is it that it ranks its target group as business owners and senior management personnel, and it places itself in a market with the most fierce competition with Motorola and Nocia, rather than the most easily accessible young people market and patriotic people.

However, since it is the earliest domestic brand in Longguo and has a cost-effective advantage, it seems that the role of advertising and spokespersons is still obvious. At least Kejia mobile phones are still good at present, but Cui Ning himself will definitely not buy Kejia mobile phones. This means that the so-called "sign of success" is simply advertising for advertising, not for communication and shaping and conveying brand connotation.

Seeing the information that Roscheld was preparing to hold Kejia's mobile phone, Cui Ning remembered that he had always wanted to meet with Kejia's Hao Yun and Boda's Xu Li. This was also what he promised Wan Xinglong. Hailan's proposal has been over for a while, and some of the company's projects are also in progress. Whether it is Kejia or Boda, time can no longer be delayed.

The first thing I saw was Hao Yun from Kejia, and of course Wan Xinglong must have participated together.

Cui Ning and Mr. Hao also met after the Youth Entrepreneurs Forum. They had a brief exchange, but they did not have a deep relationship.

The three of them were drinking coffee at Wanxinglong's company and chatting casually. Cui Ning decided the location. The reason why they didn't go to their company for the first time was that they hoped not to have a deliberate cooperation attitude. As an intermediary, Wanxinglong would be more casual when chatting.

Moreover, before cooperation, employees do not have the opportunity to meet Hao Yun, and even if they do not cooperate in the future, there is nothing wrong with them. Otherwise, if many newly established companies cannot sign contracts for many projects, they will give employees some bad psychological hints and affect their enthusiasm and attitude towards work.

Hao Yun, the current leader of Kejia, is very young, but as an entrepreneur from a technical background, he clearly showed his focus and obsession with technology during chats, as well as some national honors he and the company received. He believed that these honors and advertising were enough to become a big killer for the company to win the market.

"Mr. Hao, then let me ask you, how did you come up with the phrase "Kejia mobile phone success sign"? How could you use such an advertising slogan?"

"This advertising slogan was planned by the advertising company. I ordered it. I think it's good.

Look at the previous two years, when we first came out of our mobile phone, it was the first domestic mobile phone in the true sense. Who could afford the mobile phone at that time? They were all bosses, successful people, rich people, government departments, etc. So we think that successful people use our mobile phones, and our mobile phones are made for successful people. Isn’t that great?”

"Oh, so that's it." Cui Ning and Wan Xinglong looked at each other, and then asked Wan Xinglong "Mr. Wan, would you buy Kejia's mobile phone?"

Wan Xinglong looked at Hao Yun and thought about it, "Can I buy it"

"What you said is that you can buy it, it means that because you know Mr. Hao, you may buy it. Is that what does that mean?"

“Yes, that’s right”

"But in fact, you still use Motorola in daily life, that's it."

"right"

"Mr. Hao, look, Mr. Wan is a truly successful person, but in fact he would not choose our Kejia mobile phone. What is the reason?

It is precisely because I am a successful person that I have to use international brands and the best mobile phones, even if they are expensive, they can match my identity.

Not to mention our technology, or the unique functions of domestic mobile phones, in cities like Longdu, Lingnan, and Shanghai, real entrepreneurs must use international brands. So the saying of success is just a wishful thinking of the company. The key is that the success logo is the quality of my mobile phone. You are a successful person, so you have to wear a high-end suit, which means you don’t say anything.

Also, there are only a few domestic mobile phones available at present, such as Kejia, Boda, Panpan, etc., so your celebrity spokesperson advertisement will be effective when broadcasting on national TV stations, but the efficiency and scientificity of this effect require serious consideration.

From my professional perspective, the same principle as advertising slogans and product texture is quite different from using it.”

"Hahaha, Mr. Cui's speech is very direct, I like it." Hao Yun was not angry, showing the entrepreneur's generosity:

"To be precise, this slogan was ordered by my father, and I did not object, but I supported most of your views just now. But then again, our mobile phone sales are really good now, so the slogan may be used. However, some of the brand's work needs to be done in detail. In addition to the slogan, there is still a lot of work to do.

Let’s talk about it at the moment. We are talking about cooperation with a Korean company. Although their mobile phones are not as famous as Motorola and Nokia, their technology and parent company are also very powerful. Establishing a cooperative company with us. In addition to exporting some technology to us, we can also be responsible for doing OEM for them, killing multiple goals at one stroke. With the help of our labor advantages, we can obtain certain profits and development opportunities."

"The OEM industry is a labor-intensive industry with very meager profits. Why not improve your own brand and cooperate with Korean companies like this?"

"Corporates always have to survive, right? Although we have a good profit now and are living a good life, compared with international companies, we are simply a small company. Our annual sales are not as high as their R&D expenses, so we must rely on the power of capital. This time we cooperate with Korean companies, and the world's No. 1 capital Roscheld family was connected and invested, which invisibly brought us a lot of help."

"Then have you considered what the Roscheld family wants? Merchants are definitely profit-seeking and will not learn from Lei Feng so-called "Cui Ning asked.

"Of course, we have also analyzed internally that the Roscheld family is definitely optimistic about the Dragon Country market, so they must invest heavily in us. This time it is not just us. It is said that with trillions of funds, they have invested in many projects, including supermarkets, mobile phones, food and other industries. We are the first domestic mobile phone company, so it is normal to invest in us," said Mr. Hao.

"What if one day the shares they hold become the major shareholder?" Cui Ning continued to ask.

"We are a family business and will not let others become major shareholders." Hao Yunxiao said, "If that day really comes, our family will probably cash out hundreds of millions, or even more, which is not a loss."

"Then the brand of Kejia is gone. Don't you think it's a pity?" Cui Ning asked very directly.

"It's a pity that there are, but it's a bit too early to say that now. The problem we are facing now is to make the brand more influential. Then, facing Motorola and Nocia, our advantages should be stronger. This is an important starting point and topic for us to find professional companies."
Chapter completed!