The NBA basketball court is just an ordinary basketball court to Xue Ding.

But for many people, this place is a stage to realize their dreams, and many basketball enthusiasts will never be able to show their faces in this place for the rest of their lives.

If you can successfully log in to this stage and you have talent, then you can shine around the world by relying on basketball, so that all fans will know your name.

Xue Ding defeated the Lakers' Two Towers in the peak game, and completed the quasi-final kill and a block of Kobe at the last moment, leading the Portland Trail Blazers to defend the power of Rose Garden's home court.

This also greatly improved Xue Ding's commercial value. On the night of the game, Tom renegotiated with Adidas.

Exclusive signature shoes.

This is the latest treatment that Adidas gave Xue Ding.

After training in the morning and breakfast, Xue Ding took Yaya to the Portland office in Adidas.

Tom and Adidas executives have been waiting in the office.

"Husband, is it important to have signature shoes?"

Yaya didn't know much about the significance of signing today, so she was a little excited to see Xue Ding in the car.

"Well, it means a lot to people like us who have been playing basketball since we were young. In the past, I dreamed of having my own signature shoes. Now there are about 10 stars in the league who have signature shoes." Xue Ding happily shared his joy with Yaya.

"Well. You're awesome. Will the money increase this time when the endorsement is changed?"

Yaya and Xue Ding have different attention. Since she gave up her job, the pressure to make money has been on Xue Ding's side, and Xue Ding's income is also very sensitive to her.

"There will be a little more, and the cash will not increase too much. The main reason is that every time I sell a pair of shoes, I will give me a 5% commission."

Xue Ding proudly promoted his achievements to Yaya.

"It's so high, but your shoes are so expensive." Yaya obviously knows the price of Adidas.

"Well, I can sell it if I perform well."

"Then you should work hard, try more triple pairs and more data."

"Forehead…."

Yaya must have read the news, but was led by that wave of netizens.

"Haha, this is all money. You have to buy more money back." Yaya's playful Xue Ding stuck out her tongue.

"........ Besides, I'll spank you when I get home." Xue Ding said.

"Do you bear it?" Yaya looked at Xue Ding with wide eyes.

"...I can't bear to win." Xue Ding turned his head and glanced at this handsome face.

Language cannot defeat, and she cannot escape when it is time to beat her up.

There are roughly several types of contracts for endorsing sneakers.

For those players who have been taking care of water dispensers for a long time, they are also helpful for building an overall recognition and presence of the brand.

But in most cases, brands will sign short-term one-year contracts with these players.

This is the so-called "Merch" contract, which can be roughly understood as: the brand provides equipment of US$5,000 to US$10,000 for these marginal players (even players who fail to draft and enter the second division league and marginal players of small-scale teams). These equipment is commonly known as "team shoes", which is the Team model.

Usually, Nike's team shoes are mostly presented in basic black and white colors with team colors elements.

Just as young players will strive for opportunities to play in the team, they also value this "Merch" contract very much, after all, it is real money.

The second type is "cash contract"

Most players in the league hold a cash contract, and of course there are very different contracts.

Generally speaking, rookie players will sign contracts with brands for at least three to four years, and most of them are brands holding restrictions and priority rights for contracts, and this is what Xue Ding signs.

Although most of the working contracts signed by the team are effective on July 1st, most of the deadlines for sneaker contracts are September 30th, which is before the start of the preseason.

As a protection of brand interests, major brands usually start signing players only after the draft.

This ensures that brands can learn about the players' draft picks before signing, the market conditions of their teams and observe their performance in the summer league.

For example, Xue Ding knew that the future Angro Russell and Winslow would benefit from being selected by the Lakers and the Heat, and correspondingly, their sneaker contracts rose.

The current "market" is, if it is a rookie in the NBA lottery zone.

Then the amount of cash contract is roughly between $200,000 and $700,000.

But of course there are exceptions. For example, this year's super rookie Xue Ding signed a big contract with Adida, and Xue Ding's outstanding performance now will also take over the banner of Adida's spokesperson in the future.

All this is due to Xue Ding's outstanding performance during the season. In the end, Xue Ding also appeared on the stage of the Western Conference All-Stars and gave it a face.

After Xue Ding announced his all-star selection, Xue Ding also received a one-time reward of up to US$200,000 for the brand owner.

All of this is reasonable for Adidas to provide Xue Ding, who won the Rookie of the Year, or the All-Star and the playoffs.

Xue Ding's crazy data performance also received a series of actual economic returns.

An interesting principle in Xue Ding's endorsement contract is called the "18" principle.

Xue Ding must ensure that his score and rebounds each night add up to 18 or more, otherwise the sneaker contract may be greatly reduced after the season ends.

This is the most basic requirement.

For all players with cash contracts, they usually get real money and equipment sponsored shoes. Some people may get $50,000 plus $30,000 brand vouchers, while star players will get $500,000 plus $100,000 in equipment sponsored.

Xue Ding has a room of sneakers.

The stars at the top of the NBA's food chain can get cash returns every quarter, and they can also get special equipment in their own team's colors, such as their personal logos on their sneakers, and even a motto they love (collectively known as PE).

These details will also be written into the contract, and sometimes, this is also a reward from brands to these excellent performing stars.

Most sneaker brands will have such a "trigger clause" for players.

If their players can be selected into the All-Star lineup, they can get a pair of sneakers with their own "private customization" elements.

Xue Ding was selected as an All-Star this year, so Tom couldn't wait to ask Adidas to write the Chinese words "Battle" on Xue Ding's sneakers.

Come to the office.

Adidas and Xue Ding made a contract change.

Xue Ding got his own new contract for signature sneakers.

With signature shoes, this also means that in the eyes of brand owners, Xue Ding's commercial value is no different from that of ordinary superstars.

Signature shoes are the sneakers that major brands spend the most time creating. They are the link that connects consumers with their favorite stars.

Because the number of signature shoes is very limited, few players will have their own signature shoes in their rookie year. The last example dates back to 2003 LeBron James, and now this record has been renewed by rookie Xue Ding again.
Chapter completed!