Chapter 66 Outside the Bakery
Mu Wensong called a taxi and went straight to Su Xinyi's bakery. The address he asked his mother for. When asked her grandfather, she didn't give it to him, he could only ask for help from his mother. Although his mother also told him on the phone that she wanted to pretend to be a chance encounter, she still gave it to him because his mother did not expect that he would secretly want to go and see Su Xinyi first.
Mu Wensong took a taxi and went straight to Su Xinyi's bakery. After getting off the taxi, he did not enter the store immediately, but stood across the street and looked at the appearance of the bakery.
Mu Wensong thought to himself: "The appearance of this bakery is pretty good, but it won't help the future development space!"
If Su Xinyi wants to make her bakery a chain, that is, to become bigger and stronger, then there should be significant recognition on the appearance of the bakery. Now the appearance of the bakery has some literary style. Although the literary style can show personality, it is a bit insufficient for unified decoration and management.
When he was studying at Harvard University, he specialized in the characteristics of chain stores. For example, globally renowned companies such as McDonald's and KFC, they value high recognition when designing storefront stores.
Like the KFC avatar and the large letters of McDonald's, you can find this store far away. Such a prominent sign will make it easier for customers to make choices, which will attract customers to a greater extent.
Mu Wensong shook his head at the appearance of the green and healthy bakery. It was still not professional enough. If Su Xinyi just wanted to build such a bakery, there would be no problem, but if she wanted to become bigger and stronger and build a chain bakery, she should give her some professional advice.
However, Mu Wensong immediately thought that Su Xinyi was just a female student in college. It was not easy for a female student of this age to run such a bakery, and there was no need to be demanding in other aspects.
Mu Wensong saw that as soon as the glass door of the bakery opened, a young girl walked out of it. The girl was wearing a very ordinary long-sleeved shirt and jeans, a pair of white board shoes and a ponytail, looking like a female student.
The female student was holding a cardboard box in her hand. It seemed that she should be a customer of this bakery. She had just finished buying bread and saw her leaving quickly with the cardboard box, with her ponytail swaying behind her head!
Mu Wensong sorted out his suit and tie, dragged his suitcase, and slowly walked towards the bakery. Although he did not intend to explain to Su Xinyi who he was, his first impression was still very important, and he himself always paid great attention to his appearance.
Just now, Su Xinyi was talking about the packaging of the vegetable series biscuits with Ma Mingmei in the store.
Ma Mingmei has contacted her friends and made an appointment. The professional photographer and director have also made an appointment. The time has been determined and we will only wait until the time to come to shoot.
Su Xinyi pointed to the packaging she designed on the computer and asked Ma Mingmei: "Look, these packagings were selected by me and have been modified many times. Although I still have some dissatisfaction with them, I am not a professional after all, so I can only follow my own feelings. Please give me some suggestions!"
Ma Mingmei looked at the packaging pattern on the screen and said, "I feel it seems too gorgeous, and there seems to be something missing. I don't know what to say, but I feel it's really a bit unprofessional!"
Su Xinyi said: "Is it still too gorgeous? Actually, I have tried my best to simplify it. I asked Cheng Cheng and he said that if you add a more eye-catching logo, such as a penguin from Tencent, or a kitten and puppy like Tmall and JD.com, it might be better, but it is too difficult to design such a logo. I feel that I can't handle it well!"
After hearing this, Ma Mingmei nodded and said, "If you say this, I think there should be such a sign, but you probably have to hire a professional designer to do it! Otherwise, the pictures you designed will be temporarily packaged first, and then talk about them after you hire a designer. What do you think?"
Chapter completed!