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Chapter 57 Discounts for Student Groups

What Ma Mingmei said is right, it is the current situation of at least half of the Internet celebrity stores in Shanghai.

Internet celebrity stores are indeed popular quickly, but they also disappear quickly. There are many main reasons, but the obvious one is that the quality of the product cannot keep up.

Moreover, the prices of goods in Internet celebrity stores are often higher than those in ordinary stores, but the quality is often the same, just with some more gimmicks.

Consumers are attracted to gimmicks and make impulsive purchases, but it is difficult to do this if they want to become repeat customers or introduce internet celebrity stores to relatives and friends.

Some internet celebrity stores are often very popular, but they decline faster. Some have not even become popular for a month or two. As long as the media does not promote it, they will immediately return to their original form and even close their homes.

However, this is not the case in Su Xinyi and Cheng Zi’s shops that Ma Mingmei said.

The vegetable biscuits in the bakery are the recipes made by Cheng Zi alone. Only she knows the recipes. Other stores do not have vegetable biscuits of the same taste.

In other words, there may be vegetable biscuits of the same product in other stores or on the market, but there will be no vegetable biscuits of the same type and the same taste. Cheng Zi's vegetable series biscuits are unique in terms of taste.

As for the pricing of vegetable series biscuits, Su Xinyi does not intend to increase the price. She only needs to increase the output. After all, the main consumers faced by vegetable series biscuits are still the student group, and students are not the high-consumption group.

Although office white-collar workers have become another main consumer group, Su Xinyi still feels that since it is a healthy food, the first thing she faces should still be the surrounding student group, and this goal cannot be changed in a short period of time.

Su Xinyi told Ma Mingmei about her idea and said that the price will not increase. If the sales volume will be better, then some of the cookies in the vegetable series of biscuits may have the possibility of a price reduction.

Of course, the price-cut biscuits are mainly based on the student group. The cookies that students like can be priced appropriately to reduce the price and benefit the student group.

After listening to Le Su Xinyi's explanation, Ma Mingmei thought for a long time, and then said, "I'll help you with this, but I have to tell my friends that they are all self-media, and there are many people!

Well, I also know a friend from Tencent Video. I will contact him to see if I can come to your place to shoot a short video or something. If it is broadcast in the article, it will be better!”

Su Xin said "Yes" and said, "You have to take photos well. Of course, you don't have to count on him as an amateur player like my third cousin. You have to hire a professional photographer!"

Su Xinyi said this and then said, "Mingmei, if you can invite all your friends to the store, try our snacks and cookies first, and then do promotional activities, I think it's better. What do you think?"

Ma Mingmei smiled and said, "Actually, these two things can be done at the same time, taste them and then shoot them again! Let's do this, I'll make an appointment with them, and after the appointment is made, you will start to prepare. When we promote it, you will probably increase your sales. At that time, I was afraid that you would not be able to keep up with the sales of new cookies every day, so I still have to store some goods appropriately!"
Chapter completed!
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