Chapter 251 The Secret Weapon debuts
Chen Shi and the Four Winning Devils have a simple layout in the United States, spending money and seizing the best position in all supermarkets. Most people here still prefer physical shopping.
During this period of online shopping, PC ports have basically matured, and the Ma shopping software has basically completed the complete ecological chain of online payment, offline delivery, customer service conversation, product display, etc.
In China, Taobao copied a certain Amazon in 1999, and it was not until around 2008 that it reached the current situation of online user activity and profit.
The main reason is that after 2008, it is basically possible for ordinary people to buy a home computer. Assembling a computer is enough to be one or two thousand, and the Internet fee is also reduced, four or five hundred a year.
Therefore, Chen Xi will basically not go back to China to play the market, because what is needed in the Internet era is enough Internet access products, and everyone can go to the Internet.
During this period, the United States met these things, and Chen Shi decided to play a reverse output, harvest some of the leeks here and then go back.
Online, Chen Shi was the first to guide the 3q social software, and Chen Shi used a disgraceful means to attract users.
The navy members posted some p-edited pictures, saying that they met a girl on 3Q and went to a hotel that day to have three tricks like this.
But this kind of trick that the three old masters can be tried and tested no matter what time it is used.
As long as all social software is released, they will tell users around the word "Appointment" that I can make an appointment with this software. Do you want to make an appointment? This is a typical game of playing the edge.
Why do manufacturers always like to use this routine? It’s very simple. For example, if you want to watch a movie in front of the screen, will you take the initiative to search for it?
There is no need to promote it, you will deliver it to your door. If you want to know some opposite sex, you will think of a way. As long as you want, ask and check, you will become the customer group of this software.
Simply put, you can let users come here without too much publicity. For example, a certain Lei has been standing firm for the past twenty years. Why do you think it has not fallen? And why can a certain cloud disk rise rapidly?
Are you all struggling to support these? Can you, without the screen, have the market value of hundreds or hundreds of billions?
The nature of human nature is always the greatest source of profit. As long as you can grasp this essence, you will not feel that money is difficult to make.
Chen Shi asked Zhang Fengtian to appear, and Zhang Fengtian took over the title of Huangmao and officially became the president of Shixisheng Group.
Midi TV is the first product that Zhang Fengtian led Shi Xisheng to quickly occupy the American market. This project is responsible for Zhang Fengtian.
Zhang Fengtian appeared as a friend of a young man and as a tech madman.
Chen Shi came here mainly for the purpose of operators, not products, and operators are the most difficult.
Not only Zhang Fengtian, but also someone who probably many people have forgotten, that is Su Rui, the one who was bribed by Liu Wu and the owner of the photo studio, Chen Shi's senior sister, wanted to play a fairy dance for Chen Shi.
At that time, Chen Shi said that he would see this woman again, and then he would meet again. Chen Shi did something that Su Rui could not have thought of in the past two years, and Chen Shi was secretly collecting the black material of this senior sister.
No one knew what Chen Shi wanted to do, until Chen Shi found Su Rui and signed a ten-year contract with Su Rui under the name of Kongping Entertainment Company, paying her a guaranteed salary of 20,000 yuan a month and a performance commission.
Who is Su Rui? He advocates materialism when he goes to college and can do many things that ordinary people dare not do for money.
Why does Chen Shi use this kind of person? It is actually very simple, because it is very easy to use. It is not an exaggeration to say that he is the best tool at present.
TVs are at most short-term profits, because this is not a fast-moving consumer goods. Chen Shi needs a fast-moving consumer goods guaranteed and must drive fast-moving consumer goods to have a steady stream of money flowing in.
After thinking about it, Chen Shi made a lot of preparations and research. First of all, is it easy to make money from the United States? It is not easy to make money because the routine here has been ruined.
But if we change the angle, the United States' money is very profitable because its market is too big. It is popular in the United States, Europe, America and all developed countries will be popular, and the radiation is particularly wide.
The most direct fast-moving consumer goods are for eating, drinking, defecation, and the one with the largest profits in eating, drinking and making the fastest profits are chain catering.
Don’t look at the many short video bloggers nowadays saying that foreigners like to eat Chinese food, how delicious Chinese food is, etc., it’s just for the purpose of attracting traffic. In fact, it’s just like you like spicy food that suddenly makes you eat sweet foods. It’s okay to eat occasionally, but if you eat too much, you will definitely not like it.
Similarly, those who are used to eating sweets and light tastes will not like spicy foods, and try them occasionally.
Chen Shi knew that most of the people who opened Chinese restaurants were individuals, because Chinese food was mainly based on the chef's methods, and chefs were more important than anything else.
But this type of model can never be made into a chain. The importance of chain is the consistency of taste. Chain may not be the best, but it is definitely the easiest to retain customer base.
For example, you often go to a noodle restaurant for dinner and like to eat noodles made by the owner of this noodle restaurant, but you will not choose to stay in one place forever because of a portion of noodles, nor will you go there very far every day because the boss’s shop is moved away from you.
It is even more impossible to never eat noodles again because the boss doesn’t open a store. Even if the above situation is not the case, the boss will not be allowed to rest. If the boss is not in the store, others cannot make the taste in the store.
What is a chain store? I open a thousand stores and guarantee that you taste the same. I give you thirty meals. You just need to like one flavor. No matter which chain store you eat, the taste will be the same.
And they regularly release new models. If you don’t like them, I will change them. If you like them, I will keep them. In the end, twenty of them are popular among the thirty products.
How to do this? It's very simple. Just start with the raw materials. For example, you buy meat-related, chicken fillets, chicken chops, etc. when you go to the freezer market. When the manufacturer appears, it has already prepared the flavor for you and achieved unity.
Then tell you that you can put it in the oil pan and fry it for two minutes and then take it out. Put it in the microwave for five minutes and put it in the oven to medium heat for fifteen minutes and take it out after fifteen minutes.
This way, the chef is not afraid of the taste being inconsistent. Just like the takeaway today, you will find that the takeaway tastes similar after eating.
In fact, 70% of the merchants on the market now use the same raw materials, which are of good quality and low price. For example, a chicken chop rice may cost five yuan.
The takeaway boss took it over and heated it up and sold it for 17 or 18 yuan. In addition to the platform commission, you can still earn about ten yuan. This creates another model. You can even open a restaurant if you don’t know how to cook.
Seventy percent of the takeaway merchants on the market have the same supply and the tastes are the same, but they are all made in their own way, and no one can make them long and have no characteristics.
What will big brands do? Let the factory get a customized version and give it to them specifically.
What is the easiest chain of Chinese food? It was found overseas in the last century, namely hot pot and spicy hot pot, and later this was also the case in China.
Because the soup base flavor can be made into the same, it is that simple, the side dishes are all the same, which is easy to control the taste and does not require a special chef.
So the question is, Chen Shi is definitely not good at opening a hot pot restaurant in the United States, because most foreigners don’t like to eat this, so why does Lao Ganma take advantage of it?
The taste will not change, and have you not noticed that Lao Ganma is getting less and less spicy now? Not only abroad, but also at home, just to maintain the same tastes around the world, and you buy them the same wherever you want.
For catering, if you want to open up the global market, Chinese food will likely be a barbecue chain in the future, and all the flavors are unified. That is, when you leave the factory, the factory has already adjusted the flavors of lamb skewers, and you can just barbecue according to the time given.
Because barbecue is basically acceptable worldwide, it is nothing more than replacing some meat. For example, in some areas, they do not eat beef and mutton to replace pork, and in some areas, they do not eat pork to replace beef and mutton.
The entry point of barbecue will definitely be combined with the beer house. The unified beer flavor and barbecue flavor of selling craft beer is already in its shape in China, but it is just the beginning and will probably develop rapidly in the next few years because most people are tired of hot pot.
During this period, Chen Shi couldn't do a chain of barbecues, because barbecues had a limitation, that is, the market atmosphere, similar to large food stalls, and the consumption population was particularly fixed and not inclusive.
Tolerance here refers to both men, women, young and old. At present, hot pot is more suitable.
But the younger generation prefers barbecue.
So what does Chen Shi want to do?
Chen Shi thought about it for a long time and finally decided to use a reverse output, and Su Rui became Chen Shi's secret weapon.
How to output in reverse? We used to like to watch some films and TV series from developed countries, envying their high-tech and exquisite life. What happened later?
Later, we overtook the curve and achieved globalization, the world's second largest economy.
What do you like most? Pastoral life, away from the hustle and bustle of the city.
That's right, Chen Shi will give these developed countries a reverse output, and for the mysterious East, foreigners really like scenery and history and humanities.
Because this is something they lack, especially the beautiful scenery of the small bridge and flowing water houses, as well as the various ancient cultural sources of ours.
Chen Shi asked Su Rui and Liu Qi to have long hair, so she learned to prepare for nearly a year in advance, and then found a place with beautiful mountains and rivers.
I gave Su Rui a brand new identity, and the online name is "Su Xiaocao", a very simple name.
The team prepared a makeup artist, stylist, costume designer, prop artist, lighting artist, photographer, musician, screenwriter team, etc. for Su Rui.
First, my hairstyle was changed to the hairstyle of a beautiful woman in ancient costume. I changed into Hanfu and made up with exquisite and light makeup. It was light makeup, not without makeup.
The whole thing is the dress of ancient women, which makes me remember it.
In terms of character design, Su Rui was designed for urban female white-collar workers. Due to the excessive work pressure, they could not adapt to the fast pace of the city and wanted to escape from the city.
Stay away from the hustle and bustle of the city and go back to take care of your elderly family, and set up a fairy character who is not fighting or scrambling among the mountains.
In terms of subject matter, I returned to the remote mountain village, and I was self-sufficient every day, made some exquisite food, found recipes from various ancient books, and accurately made a plate of Mapo tofu, grind the tofu by myself, and made the tofu by myself, and all the ingredients were grown and picked by myself.
When shooting a dish in one episode, the color, fragrance and taste are only required, that is, they must look good and look good in the camera. This requires the plaque and design of a professional prop artist.
It requires a team of top chefs to cooperate. How to achieve exquisite knife skills and exquisite placing, the later stage also requires the cooperation of photographers, lighting engineers and editors to present a dish to give people a feeling of holding grass.
In addition to food, Su Rui also needs to show her decathlon-like fairy character, such as displaying both piano, chess, calligraphy and painting. It is not necessary to be proficient in displaying it, but it must look like a master.
You also need to show your handicraft skills, such as making a fan, a stool, or even drawing your own drawings to make a house later.
The early house was built with a Chinese wooden house. The scenes were already built and were very suitable for shooting. All of this was done.
The team shot five episodes of the theme, and Chen Shi was screening the samples after being run by a professional team.
After spending money to find several professional directors to give some modification suggestions, the five episodes presented in the end, each episode can be called a movie-level production.
First, I played an episode of various video platforms abroad. The watermark of the video screen was printed with a 3q video website. Chen Shi planned to build a video platform himself.
Then, a large number of naval troops were used to recommend Su Xiaocao’s videos on various social platforms, which quickly received high attention and updated one episode a week, which became the weekly expectation of many people.
What Chen Shi wants to operate is the character Su Xiaocao, and the brand Su Xiaocao, such as Su Xiaocao Nuts, Su Xiaocao Spicy Strips, Su Xiaocao Canned Food, Su Xiaocao Clothing, Su Xiaocao Instant Noodles and other fast-moving consumer goods.
Su Rui will be produced in the video, and then produced, processed and sold to quickly seize the market. In the later stage, there will be Su Xiaocao Restaurant, and all food will follow the unified fast food route.
One is Zhang Fengtian and the other is Su Xiaocao, this is Chen Shilai's core weapon for the United States.
Zhang Fengtian's price of TV has attracted a large number of fans. Although there are advertisements, many people can still accept it. This has made Zhang Fengtian famous in the United States.
Immediately followed by various boasting copywritings about Zhang Fengtian on major platforms, which were also prepared by Chen Shi for Zhang Fengtian.
What can I crack and break into the school computer at the age of twelve, but I didn’t work hard and got admitted to the top domestic university Shuimu University.
I thought the coffee in R is good, so I just took the entrance exam for the top Eastern Jin University in R. In the Eastern Jin Dynasty, I didn’t like a few Internet companies and I hacked their system, etc.
First, I will make Zhang Fengtian mythology so that I can gain a group of fans without thinking or stance.
As for Su Rui, she enjoys this kind of success. As long as she becomes famous, she is more afraid of Chen Shi. Because Chen Shi has a lot of bad information, she may make her have nothing and notorious at any time. She is afraid of losing these things, so she obeys Chen Shi.
Chen Shi asked Zhang Fengtian to announce that he would soon launch a concept car, a car that does not require gasoline and can drive by relying on electricity, and will soon post a test drive video. Because it cannot be mass-produced for the time being, it is defined as a concept car.
But unlike other concept cars, there is a theoretical stage. This car can run and has been produced, but it is still being improved.
Chapter completed!