Chapter 79 Leverage
In the following days, Ye Xinghui was very busy. He was so busy that he had no time to go to the research institute. He took turns accepting interviews all day long, including those from Yanjing TV, Shenzhen TV, and countless programs. Occasionally, he would take a break.
I also pay attention to various news on TV and the Internet.
With the increase of Internet users, many people are aware of the huge potential of the Internet, and TV and movies in the entertainment industry will invest a huge amount of publicity before they are released.
Promotions for various TV series and movies can be seen everywhere.
Tianya International's epic masterpiece "The Great Sui Dynasty", ZTE Pictures' "Snow Sword and Flying Flowers" will be released in mid-August, and Light Era's "The Explorer", etc. It seems that the entertainment industry has instantly stepped onto a bigger stage, and netizens are also
Even though I have experienced online express delivery, there are many comments on it.
"The Sui Dynasty will not follow the trend of Jinxiu Weiyang!"
"To be honest, after watching Sword and Sword and then watching a martial arts movie, why does it feel weird?"
"But that's fine, I'll let them relieve my boredom after watching Fairy Sword."
"The Sui Dynasty is the only one here that can give me a sense of expectation!"
"I'd better wait until I finish watching Sword and Fairy, otherwise I won't even be in the mood to read the titles of these TV series!"
"..."
A group of entertainment company executives vomited three liters of blood after reading the comments.
My TV series is not on the same schedule as Fairy Sword, so it can also be slapped on.
Only Wu Tian, the boss of Tianya International, felt that it was good that his Sui Dynasty became popular before it was broadcast.
However, after all, these promotions are in the minority, and most media are following "Sword and Fairy". Making money, being popular, and attracting attention are the keys to profitability.
More than ten days.
Ye Xinghui wandered among the reporters, except for a few times when he showed his face, most of the time he was watching the star potential of his own stars with a cold eye.
At present, these popular people have the quality of self-control, and the agents they are equipped with are all the best, and they are all worthy of vigorous training.
At the company employee level, many people vaguely regard Chen Xiaofei as the company's first sister, and Xu Lei as the second-tier brother.
However, only those at the top and the celebrities who have always had a close relationship with Ye Xinghui know that it is far from that simple.
When the Fairy Sword finale came to an end, the ratings hit 40%.
It can be said to be an absolute sensation!
Every house was crowded with people watching Legend of Sword and Fairy.
Fairy Sword also ushered in a happy ending amidst the sighs of the audience.
"So lovely!"
"It's quite beautiful, but the ending is a bit tragic."
".."
Big bosses in the entertainment industry also breathed a sigh of relief. Fortunately, this TV series only has more than thirty episodes. If it had been longer, I guess everyone would have lost their composure. It is really disappointing that Fairy Sword dominates the screen.
At this time, my own TV series will undoubtedly hit the street.
I am not a TV drama investor, and I am pressed for loans. You must know that in the past half month, apart from Yanjing TV and Shanghai TV, the third-place ratings have only been less than 2%.
Who is he targeting who dares to waste money?
Fortunately, it is finally over. Although the rerun may still be popular, it is impossible to compare with the premiere. Our own TV series can also be considered as a contender.
After the completion of Fairy Sword.
Ye Xinghui held a small meeting with the agency department and the publicity department.
"Zhang Huaqing, Chen Xiaofei leaves it to you. I just want to mention one thing: don't accept those messy films and ensure the quality."
Chen Xiaofei has become very popular recently. She is simply a star film of Xinghui Pictures. Countless companies have come to invite her to film, with mixed results. Various commercial performances and endorsements have long been weak.
Ye Xinghui knew that as the first big star launched by the company, Chen Xiaofei must grasp the source.
Zhang Huaqing patted his chest and said, "Don't worry, boss, all Chen Xiaofei's cases will pass through my hands and they won't be released without my nod."
As the manager of the company's brokerage department, if the first popular star fell into his hands, he would not be ashamed to stay in this position. His company is not short of money, so he can earn some profits based on his solid reputation.
Main.
"Well, Chen Xiaofei should pay attention, and others should also pay attention. Zhao Qiaoqiao, Zhang Rui, and Gao Jiming should also pay attention. We will focus on them first for more than a month."
"yes!"
Ye Xinghui turned to look at Zeng Wan on the other side and said: "Zeng Wan, although Mo Yinghan has not made his debut yet, we must also pay attention to controlling negative news, and then we can prepare for the promotion of Meteor Garden next month and start it later!
"
"No problem, Mr. Ye, I just don't know whether Meteor Garden is a comprehensive publicity or a reserved publicity?" Zeng Wan asked.
"First we will use fashionable and young elements as the starting point for promotion. When the TV series comes online, we will start all-round promotion!" Ye Xinghui set the tone.
"OK!"
Ye Xinghui packed up his things and then said: "Everyone has been very busy recently. Let employees be patient and have their bonuses doubled at the end of the month."
Zhang Huaqing and Zeng Wan left with a smile. They had only worked in the company for one year, and they had already fallen in love with this generous boss.
After the two left.
Ye Xinghui just turned on the entertainment channel and prepared to watch today's entertainment news.
"Our reporter immediately learned that yesterday's Sword and Fairy finale, the ratings of Yanjing Satellite TV and Magic City Satellite TV exploded one after another! The total reached 40%, which once caused a rare trend of emptying out the crowds."
"Sword of Sword swept the world, and the Southeast Asian region's continuous screening report has been released, creating a terrifying ratings flow in most regions."
"President Wei Jianming of Jasby Culture said that Xinghui Pictures is a business partner worthy of cooperation."
..
Universal International President's Office.
Chang Hao poured a glass of red wine behind the wine cabinet and looked at the news in front of him. He couldn't help but feel a little regretful. It would have been better if he had fought for it. Twenty percent of the profit would have been repaid. This was an opportunity to market his own company's brand.
It's really too little.
"Mr. Chang, maybe our Meteor Garden can also explode?" Ji Min, as his secretary, quickly comforted him.
Chang Hao shook his head: "This kind of opportunity comes only once in ten years. It's not that I don't think highly of Meteor Garden. It's just that the 40% ratings are too scary!" He changed the TV channels several times.
"Look, the finale just ended last night, and the replay started today. I dare say that the ratings of the replay will not be less than 20%."
Ji Min also has to admit that this drama is really great.
"Mr. Chang, I heard that the Internet cafe alliance was also run by Ye Xinghui! It seems that the two popular games recently, Legend and Millennium, were both launched at the same time as the TV series." Ji Min said.
Chang Hao turned his eyes and caught something: "Xiao Min, what do you want to say?"
"Publicity channels!"
"After my secret investigation, I found that Xinghui Network Technology is also affiliated with Ye Xinghui, and the Internet Cafe Alliance, a large offline chain organization, also belongs to him! The direction of his propaganda seems to be to use physical entities offline and post bars online, and communicate with the media.
A combined strategy!”
Chapter completed!