January.

It is the most united and festive time of the year for the whole family. Children do not have to go to school during the winter vacation, and adults and relatives also visit relatives one after another.

For TV stations, this time is prime time both day and night.

Advertisers and sponsors also come in an endless stream to send money.

There were no less than 20 famous TV dramas in January, and it would be no exaggeration to say that it was a chaotic dance of demons.

New Year's Day.

In addition to "Shocking Case" in Harbin and Hunan Satellite TV, other satellite TVs have also signed up new movies "Chasing Dreams" and "Series of Fights" and other large-scale TV series. In order to grab this popular schedule, the TV stations are working hard.

The audience was dazzled, but they were still applauding.

With more TV series, there are naturally more choices.

The next day, a new film's ratings statistics were put on the table.

"The ratings of "Shocking Case" exceeded 8.5, followed closely by "Series" at 6.5, and "Chasing Dreams" ranked third with a rating of 5. The three newly released TV series quickly scored 0%

share, making many colleagues envious, and at the same time stepped up the pace of introducing new films."

Not to mention how brilliant this achievement is, but it can also be seen that the Spring Festival stall is indeed a powerful money-attracting point.

Tianyu Media.

Yu Jiaping flipped through the newspaper in his hand, a look of confidence reflected on his face. Next to him were the director and several protagonists of "Shocking Case".

"Director An, thank you for shooting such a high-quality TV series for the company. What do you think about us holding a celebration banquet at the hotel next door tonight?"

An Cheng was also a little excited and said with a smile: "Then on behalf of the rest of the crew, I would like to thank Mr. Yu!"

Being able to rank first at this time, even if the ratings increase slowly in the future, he will not fall out of the top three, which is undoubtedly an affirmation for him.

The male lead Lei Dong, Xie Wanting who replaced Chen Xiaofei as the female lead, and the male villain Wei Chang were obviously excited about this achievement.

Just when they were cheering and celebrating.

A TV series called "Shanshan is Coming" has quietly joined this Spring Festival season's ratings war.

Spring City Satellite TV and Yanjing Satellite TV have slogans popping up every half an hour.

"Ye Xinghui and Zhao Qiaoqiao team up for the Spring Festival drama of the idol drama "Shan Shan Is Here", see you at 7:30 in the evening!"

The official website of Xinghui Pictures has also been officially launched!

Countless stills of "Shanshan Is Here" were posted, giving fans a return on their expectations.

Although this TV series was not overly promoted in order to thwart hostile entertainment companies, Ye Xinghui did have a big weapon.

"Hey, Zeng Wan, have you contacted the media? OK!"

"Wan Tao, IC is here to see what you are up to. Let me scroll through the pop-up windows!"

"Mu Yangze, have the posters been posted inside and outside the Internet cafe?"

..

One promotion after another, coordinated with the two satellite TV stations, swept out like a wild dragon, creating quite a sensation on the 1st and 2nd.

Today, the number of registered IC users has reached 80 million, and because of the New Year's Day in January, there are nearly 10 million people online on average. And 80% of these people have received this news.

Ye Xinghui fan forum!

"That's great! Starlight's new drama is released so early!"

"Don't you all know what kind of character Director Ye is? Director Ye's works must be top-notch!"

"I'll watch it in the evening. I happen to have a cousin who also likes this kind of idol drama."

"You must see it for the brilliant stars!"

"Is the heroine Zhao Qiaoqiao with a bun face? Although she is not a famous person, she is still pretty!"

"Look forward to it and watch it tonight! Maybe it will be better than "Shocking Case"?"

the other side.

All the entertainment companies were shocked, and it was released on the same day? It was promoted on the same day and screened on the same day?

Are you kidding me like this? Which of your TV series didn’t gain so much popularity after a long period of publicity?

Chang Hao, the president of Global International, squinted his eyes when he received the news.

The secretary reminded himself last time that Ye Xinghui has his own unique understanding and operation plan for publicity.

My own drama "Love Transfer" had a mediocre reputation, and the ratings still reached seven points when it ended. I have to say that Ye Xinghui's publicity still had an effect. Otherwise, it would be difficult for this kind of drama to reach five points in ratings.

I have also watched the three big-budget TV series released on the 1st, and they are indeed good.

"Shan Shan Is Coming" tests not only Ye Xinghui's fame, but also publicity and reputation. Otherwise, it will be difficult to beat other TV series of the same period. After all, it is not "Meteor Garden" and "Sword of Immortal"!

..

The news that "Shanshan Is Coming" will be released at the prime time slot on the second night also reached the ears of five entertainment companies at an extremely fast speed.

Are you here? Li Yaxing from Dimension Entertainment thought to himself.

He had known for a long time that Ye Xinghui was not the kind of person who would not fight back after being beaten. This time he thought he had died down, but he didn't expect to be waiting here. However, there was no TV series showing at home at this time, so he chose to watch a movie.

The one who has the same idea as him is the Light Era!

Both of them have two movies in production and are not participating in this ratings war.

On the contrary, ZTE Pictures, Tianyu Media, and Eagle Emperor Entertainment started to pay attention.

I heard that the investment amount for "Shanshan Is Coming" has reached 30 million, but I don't know whether it is true or not. With Ye Xinghui being such a big name, it still has some potential, so it should not be underestimated.

"Shocking Case", which currently ranks number one in ratings, is owned by Tianyu Media.

ZTE Pictures' "Yesterday's Martial Arts" will also be released in a few days. Every time a major production is released at this time, the ratings will be diluted!

...

For many viewers, it seems that they just like watching that TV series.

However, for the creators of "Shan Shan Is Here", the few minutes of commercials before the TV series starts make people's days feel like years.

Half past seven in the evening.

Li Jiaqi sat on her sofa, holding the remote control in her hand, and locked the TV on Yanjing Satellite TV. She had put a lot of effort into the TV series "Shan Shan Is Coming", and she was waiting nervously.

"Honey, are you okay?"

Her husband Ning Hao walked out of the bedroom and sat next to her, with concern in his tone: "Why don't we stop watching your TV series? I heard that "Shocking Case" is quite good.

You know I quite like those kind of police movies."

Li Jiaqi shook her head and never let go of the remote control.

She had lost too many times, and she wanted to experience the feeling of winning once. Moreover, she was responsible for all the TV series she produced, including editing and post-production. The sophistication of this TV series was by no means ordinary.

"Okay, what's the name of your drama?" Ning Hao asked curiously.

""Shan Shan is Coming"!"

Ning Hao nodded: "Then let's look at you first!"

After saying that, he sat down on the left side of his wife, held her in his arms with one hand, and the two of them began to watch the feature film on TV quietly.

The TV screen went dark, and a scene of autumn harvest appeared on the TV. A melodious music came on, it was "The Promise of the Wind" sung by Ye Xinghui:

"Love begins to play out in our story"

"Emotional chapters are written bit by bit"

"I want to treasure the most beautiful moments for you"

"Quietly waiting for that day with you"

"This love is too strong"

"Negative of your indecision"

"Can my heart fill all the gaps?"

"Love is a promise in the wind"

"The promise made is forever"

“Never stranded”

"When I look into your eyes"

"Would you see it?"

"happiness"

"Always stay by my side silently..."
Chapter completed!