"Okay, let's get back to the topic!"

"Tell me how to promote the Lord of the Rings?"

Ye Xinghui knocked on the table.

In an instant, almost everyone looked at Zeng Wan.

All the external publicity and distribution matters of Xinghui Pictures are under her department. It can be said that over the years, there has not been much problem. In addition, the quality of the film and television dramas is very good, so the publicity and distribution department has been smooth sailing all the time.

Now that the big boss has asked, everyone naturally looks at her.

Zeng Wan thought for a while, stood up and asked, "Mr. Ye, how much does our company plan to invest in publicity and distribution?"

"This time, "The Lord of the Rings" is not to make money, so I will invest no room for capital. As long as all movie viewers around the world can see it and understand the meaning of it, there is no limit on the amount of money!" Ye Xinghui said lightly.

The words fell.

Everyone's eyes suddenly froze in the conference room!

Is there no restrictions on promotion and distribution?

The more capital you invest, the better?

If it were the boss of a film and television company, no one would believe this, but Ye Xinghui said it and everyone present could feel the true meaning!

My own boss is really planning to invest a lot.

Jiang Linlin and Zhou Yuelun's eyes emerged!

The box office in the early stage of the movie is 80% from publicity. Why can many bad movies win hundreds of millions of yuan? It is undoubtedly a carpet-style publicity bombing, which makes the movie fans confused. When choosing a movie, they can't help but choose familiar movies.

Therefore, even for excellent films, if there is no investment in large publicity, it will be difficult to simply rely on the spread of reputation at least the previous week.

Now it seems that this problem does not exist in the Lord of the Rings!

This result is also popular among the presidents of the two theaters!

"Since that's the case, I'll briefly introduce my thoughts. Because time is rushing, I won't make any details for the time being." Speaking of this, Zeng Wan glanced at everyone, and saw Ye Xinghui and Liu Hanyan nodding, she continued: "I plan to start full-scale drama promotions for Europe, America, Asia and other places now. In addition to delivering advertisements on major subway stations and LED display panels, you can also buy some advertisements for important viewing periods of TV stations for loop playback."

"Now online videos and live broadcasts are also very attractive. In this regard, you can invest money and buy some high-quality anchors to promote "The Lord of the Rings". Video websites can also allow interstellar video and major video websites around the world to join in. In this way, offline and online cooperation can achieve the effect that Mr. Ye wants."

"I roughly calculated the cost, it may cost about 1 billion yuan, and the price may rise a little!"

“…”

Everyone was speechless.

The one billion yuan video promotion, let alone seeing it, they have never heard of it!

What can I do with a billion yuan? You can shoot three movies by investing in ordinary movies, or investing in movies like "Iron Man", and you can shoot one movie. But now it is just to start the early promotion of "The Lord of the Rings".

It's really - big deal.

And this should indeed achieve the purpose of publicity, although it was made with money!

But then, Ye Xinghui's words once again caused a stir in everyone's hearts.

"that's all?"

Ye Xinghui's face darkened and he asked, "You did this in the past?"

"This..." Zeng Wan looked at Mr. Ye with some anxiety and said softly: "Mr. Ye, the publicity in the circle is like this. Moreover, the plan is so hasty this time, so you can't come up with a very good plan."

Hearing words.

Ye Xinghui looked at Zeng Wan with a faint disappointment. Liu Hanyan, who was closest to him, instantly felt it and frowned slightly.

"Ahem!"

"Zeng Wan, how did you promote your previous film and television dramas? Is it just like this that you spend money?" Liu Hanyan winked at Zeng Wan. As an old man in the film industry, she didn't want to see Zeng Wan being criticized by Ye Xinghui for this incident.

"Mr. Ye and Mr. Liu, the previous publicity plan was generally done this. At most, it was to let the media write more soft articles to promote it and make the popularity popular. Take the New Year's Eve for example. The New Year's Eve copy is like this. The main investment in the video, the cast and staff will find some big Vs to forward it on the meager."

Zeng Wan was afraid that the BOSS would be dissatisfied and continued: "In fact, the videos are no more hype than celebrities. They have many varieties and various types. They can do whatever they want. The videos are usually head-on..."

"stop!"

Ye Xinghui couldn't bear it anymore. Even though Liu Hanyan winked, he still said coldly: "I don't care what others did. Anyway, you can't make such arrangements, but I won't beat you to death with one stick. Give you a chance. This time I will make a plan and you will be responsible for the execution. I don't care what you did before. This time I want 100 points. If I can't do it, I will have a major change in your publicity and distribution department, including you."

"Yes, Mr. Ye!"

Zeng Wan's eyes were a little red and she bit her lip and agreed.

She was still a little aggrieved.

Ye Xinghui stood up from his seat and looked at everyone seriously and said, "I will not target someone this time the promotion of "The Lord of the Rings". Zeng Wan should be responsible. She must bear the responsibility. The part you have to bear here cannot make any mistakes. Did you hear it?"

"I understand!"

Everyone responded.

Although Liu Hanyan didn't quite understand, he nodded and responded.

Seeing that everyone understood, Ye Xinghui said, "First of all, the market for "The Lord of the Rings" will not only be aimed at the Tang Dynasty, Asia, Europe, and the United States, but will also continue to several countries such as Africa, Oceania, Antarctica, etc. As long as countries with movie demand, we must do a good job of launching."

“So wide?”

Bai Honghao exclaimed softly.

"That's right." Ye Xinghui said: "This time I want to take advantage of the opportunity of International Labor Day to promote our Xinghui Film to the whole world. It just so happened that International Labor Day is a festival shared by countless countries around the world. Such promotion is just the right time."

Everyone understood in their hearts that the boss was serious this time, no wonder even the elder Zeng Wan was taught a lesson.

"I have an incomplete plan here. There are many people attending the conference this time. You can all help me with reference." Ye Xinghui looked at everyone and continued: "Since this is May Day International Labor Day, we might as well launch an event that opens the world for this festival."

“I initially thought about this activity:

First, an official non-profit organization was established, and the name of this organization was temporarily "Green Ambassador" and was mainly responsible for subsequent activities.

Second, after the release of "The Lord of the Rings", every fan and audience can obtain one percent of the tree ownership with the ticket stubs in their hands. After this tree gathers 100 fans, it will finally determine the planting location based on the votes and agreements of the 100 fans. There are some alternatives we have arranged for the planting location, such as: Saharasamo, a certain Gobi area, and world-famous scenic spots, etc...."
Chapter completed!