Chapter 1324 I'm Just Giving A Gift, How Can It Be Hunger Marketing?
In the next three days, Lu Miaotong, Yao Yulu and the others began to formally invest in preparations for the opening of Golden Fried.
Following Chen Dong's suggestion to them, they began to treat gold fried food as after-dinner gifts at Ziqidonglai No. 1 and No. 2 restaurants, as well as Hongyun Dangtou, and gave them to guests to try, in order to achieve the initial goal.
The effect of publicity.
According to Chen Dong, the quantity of these golden fried food samples must be very limited each time, so limited that each guest at the table can only taste one piece.
But even so, these gift gold bombs still received great praise.
Some customers even came to the restaurant repeatedly to order in order to taste more golden fried gifts. As a result, the turnover of these three restaurants in the past three days also increased with the tide, setting sales records one after another!
Because the two restaurants, Ziqi Donglai and Hongyun Dangdou, are already well-known in Huaicheng and receive a large number of customers every day, they provide great help for the promotion of Jinzhao.
In addition to Ziqi Donglai and Hongyun, there is another important way of publicity, which is of course Crescent Moon Hot Spring Villa.
Because Crescent Hot Spring Resort is mainly focused on leisure and entertainment, the consumption is definitely lower than the two hotels Ziqidonglai and Hongyundangtou, and it is more suitable for bringing family and children.
Therefore, in terms of footfall alone, the footfall of Crescent Hot Spring Villa is at least ten times that of Ziqi Donglai and Hongyun Dangdou Hotels combined!
The method Chen Dong asked Yao Yulu to adopt was also to distribute golden gifts, and the same method was to control the number of gifts for each person.
In comparison, the publicity in Crescent Hot Spring Villa is obviously bigger.
Because among the guests who come to Crescent Hot Spring Resort, there are relatively more children.
Food like fried chicken is absolutely children’s favorite!
At the same time, it is almost difficult for children to control their food cravings.
Therefore, after eating the only golden fried gifts, almost all the children clamored with their parents to continue eating.
Many children even burst into tears because they couldn't eat more golden fried gifts, which made the parents very anxious!
This situation was somewhat unexpected for Chen Dong.
To be honest, when he thought of this kind of publicity method before, he just wanted to expand the popularity of Jinzhao as much as possible in the early stage, and didn't think too much about it.
He never expected that his ordinary promotion would be turned into hunger marketing by children...
"Chen Dong, what should we do now? Several children have cried so much that their parents are still waiting to settle the score with me!"
"If it doesn't work, I'll give them another gift. Otherwise, it will be really difficult for today to end!"
On the other end of the phone, Yao Yulu was as anxious as an ant on a hot pot and didn't know how to deal with it.
Chen Dong thought for a while and then said: "You can give them another gift, but you can't just give it to them casually. Otherwise, if everyone wants one more gift, the rules will be broken."
Yao Yulu didn't know why, "I can't give it casually, so how can I give it?"
Chen Dong chuckled lightly, "You are still in business, don't you know such a simple thing?"
"Of course, post it on WeChat Moments! Isn't this an old trick?"
Yao Yulu suddenly understood.
Yes, how could she forget such a simple method!
Let those parents post in WeChat Moments to receive more golden fried gifts, which can not only solve the children's problems, but also help promote golden fried products.
This is simply a great thing that kills two birds with one stone!
Yao Yulu didn't waste any more nonsense. After hanging up the phone, she directly asked her subordinates to follow Chen Dong's method.
The response was surprisingly good, but the parents suffered a lot.
Those parents originally brought their children to the hot spring resort because they wanted to take advantage of the weekend to relax and share family fun with their children.
The result was good now. In order to help the children receive an extra golden fried gift, they had to wait in a long line for more than an hour, which made them feel depressed.
However, when they lined up, posted on Moments, and handed the golden fried gifts to their children, when they saw the children eating happily and satisfied, they felt inexplicably happy in their hearts. They just felt that they had just
All the time wasted in queuing and all the effort are worth it.
This is what is called, the poor hearts of parents in the world!
However, the hunger marketing created by these children is an unexpected surprise for Jin Zhao.
I have to say that the energy of the circle of friends is really too huge.
After the parents promoted it in their circle of friends, the words "Golden Bomb" quickly spread throughout the circles in Huaicheng.
Everyone knows that a fried chicken product called Golden Fried Chicken has recently appeared in Huaicheng, and I heard it tastes very delicious.
However, most people have only heard of it but have not really tasted it.
And those who have tasted it, including children, suddenly become the kings of the crowd. Wherever they go, they have the opportunity to show off to the people around them the taste of golden fried food.
As for those children who had not had the opportunity to taste the golden fried food, they naturally couldn't sit still and all made trouble with their parents, hoping that their parents would also buy them a golden fried food to try.
It's a pity that except for the few places that distribute golden fried gifts, there is no official golden fried store in the entire Huaicheng.
Even if those parents want to buy it, there is simply no place to sell it.
And this is exactly the result Chen Dong wants!
Things that cannot be obtained will make people miss you more!
Before the opening of the Golden Fried Store, the more people are thinking about Golden Fried Fried Chicken, the better results will be achieved when the store actually opens!
In addition to offline promotions such as Zi Qi Dong Lai Good Luck and Crescent Moon Hot Spring Resort, Chen Dong also repeated his old tricks and once again asked Xia Qingqian to advertise for Gold for three days in the live broadcast room.
Previously, when Chen Dong helped Xia Qingqian run the live broadcast room and increase the number of fans, he had already made plans to make Xia Qingqian an important channel for online promotion in the future.
The last time the golden braised eggs went on sale, Xia Qingqian tried her best and made the golden braised eggs very popular.
Later, the popularity of Yangyuan Wine and Xia Qingqian's live broadcast room played a decisive role.
Now that Golden Explosion is online, as a major Internet celebrity with over one million fans in the live broadcast room, Xia Qingqian has become the main force in online promotion!
After these three days of simultaneous online and offline publicity, the name Golden Bomb has completely become famous in Huaicheng.
Chapter completed!