Qi Nian believes that although he has done various businesses, there is still another problem he has never solved, that is, the sales problem. In fact, he has made some attempts to make this problem before, which is the self-media started by Tian Shuangshuang. However, Qi Nian believes that if the power of the three of them alone will be too slow and the influence will be limited.

Once, Qi Nian was inspired when watching an interview program hosted by Yu Han. In that program, a guest was an e-commerce company. A young man in his early twenties made a profit of tens of millions in two years.

Others are either hoarding goods or paying expenses when doing e-commerce, and it is very hard to do it. And this young man used a method similar to angel investment. He was completely using a business model to play e-commerce, and the core is the logic of light asset entrepreneurship.

Qi Nian has always advocated light asset entrepreneurship, but he has entered an asset-heavy industry like express delivery and cannot show his skills. Now that he has heard that this young man who is similar to him has turned light asset into a successful model, why don’t he try it?

Qi Nian used mind maps to analyze this model, thinking that if he wanted to do it, he would definitely do better than that young man. Why? Because Qi Nian has made such a difficult express delivery. No wonder light assets can't do it?

Of course, although Qi Nian is confident, he also has self-knowledge. He does not intend to copy the young man's way to do e-commerce completely. Because he knows the difficulties of doing e-commerce, and knows that although he is engaged in express delivery work closely related to e-commerce, the e-commerce strategy is completely different. In addition, e-commerce is already a red ocean. At this time, there is no advantage to enter.

Qi Nian chose a live broadcast base.

"Live broadcast base?" Fu Jia shook her head after hearing Qi Nian's thoughts.

"What's wrong with building a live broadcast base? How popular is the live broadcast base now."

"Hot is hot, but it's not easy to make money." Live streaming is an emerging sales channel in the past two years, so Fu Jia, as an investment fund, has long been paying attention. So she has a handful of industry information, "Let me tell you, more than 90% of live streaming bases are losing money. Unless the base has a sales expert, or the base is simply run by sales experts and big Vs themselves."

“It makes sense.”

"And, the live broadcast base needs to have a venue. Do you have one?"

Qi Nian said: "I don't have anything else, but the venue is ready. Isn't there a training center on Cundao? If it really doesn't work, just take out a floor of the training center to make a live broadcast base."

Fu Jia continued to shake her head: "It's not that simple. There are so many free venues now. The key is that the venue still needs to be invested. Decoration, live broadcast equipment, live broadcast systems, etc., all need to be continuously invested. This is not counted as the cost of investment."

Qi Nian said: "I actually thought about all these things. Come and see what I think."

Qi Nian pulled over the whiteboard in the office and took a black marker to draw on the whiteboard.

"First of all, based on the market research you did and what I learned, most live broadcast bases are losing money, right? In other words, this is an investment with high risks and small returns, which is absolutely not a good deal. Then we need to change our thinking. Look, since this project is not profitable, does anyone have no plans to make money from this at the beginning?"

Fu Jia pondered.

Before Fu Jia could draw the conclusion, Qi Nian said, "There are, and there are many."

"That's right."

"Well. For example: local governments, enterprises, schools, and various organizations. Then we can find these people who don't make money by live broadcast bases, see what kind of resources they have, and then integrate these resources together. Right? The government can issue policies and venues. Enterprises can provide money, goods, organizations, and schools can provide people. In Cundao and training centers, people are ready-made."

While Qi Nian said, he drew a mind map on the whiteboard.

"Look, just like that, there are three necessary conditions for doing business: people, goods, and places are complete. We only need to form a team to operate."

Fu Jia still shook her head: "There is no problem with the operation. But where does the operating capital come from?"

Qi Nian smiled and said, "Fu Jia, are you not using enough brains today? We have already integrated so many resources, are you still afraid that we will not be able to find funds?"

Fu Jia said: "I have enough brain today. Even if you have integrated so many resources, I wouldn't have invested."

Qi Nian laughed: "You will definitely invest. But this is not the same as your investment. I don't need you to invest at the moment, I can attract funds."

“Where to pull it?”

“Crowdfunding.”

"Where are crowdfunding? Find villagers from Cundao and bosses of express delivery companies like the last time?"

"Of course not. Look at this mind map again. I'll let those companies pay for it."

"Those companies are your partners and have already paid the cooperation fee. Why pay for it?"

Qi Nian said: "This is called reverse thinking. You said just now that live broadcast bases do not make money. Live broadcast bases do not make money, which means that live broadcasts do not make money. Live broadcasts do not make money means that those companies use live broadcasts to sell without making money. Is this logic valid?"

"It's not very true, of course there are many cases."

"Yes, why do those companies still do live broadcasts even though they know they don't make money?"

"publicity?"

"Yes. Sales make money, and marketing and promotion cost money. How much can these companies spend on live broadcasts? But the effect of publicity is much better than advertising on TV stations. Are they unwilling to pay for this amount of money?"

"You seem to be a little bit meaningful."

"Since you think this project is interesting, do you invest some money?"

"The interesting project is not a condition for our investment. We still have to depend on the operation."

Qi Nian put the marker under the whiteboard and clapped his hands and said, "There must be no problem in operation. Running a live broadcast base in a light asset way is just a low-level game. I will definitely make the live broadcast base make a lot of money."

"How to make money?"

"The secret of heaven cannot be revealed."

When Qi Nian, who was full of confidence, returned to Cundao, he visited the village chief and talked about the live broadcast base of the training center. The village chief said that he supported him but he had to ask the village’s opinions. After all, the village is also an investor in Cundao Training Center.
Chapter completed!