"How about we become a self-media?" Qi Nian asked Tian Shuangshuang.

"We-media? How to do it?"

"Aren't you an Internet celebrity now? However, your fans and traffic are mainly concentrated in the express delivery industry and poverty alleviation. We create a self-media specifically for corporate marketing, including videos, pictures and texts."

Tian Shuangshuang asked: "What about the videos I took before?"

"Of course. But those videos are mainly directed to convenience stores. Because everyone consumes at your Internet celebrity convenience store, you can realize the transformation of the fan economy. Although many people are interested in our express delivery outlets, fans and express delivery

There is still a layer between them. Fans will not carry their own express delivery to our internet celebrity outlets to send it."

"Hehe. That's true." Tian Shuangshuang smiled, "Then how exactly does it work?"

Qi Nian said: "I did some research and found that self-media generally comes in two forms: video and graphics. If you are already good at videos, then you should focus on videos. I will focus on graphics, that is, writing like public accounts.

Article. Place ads in the article to guide traffic.”

"That's good."

"Then, the most important thing is that your platform needs to be changed."

"platform?"

"Yes, the platform you are using basically relies on the forwarding and attention of fans. Although these fans are die-hard fans, after all, the scope of communication is limited. It cannot form explosive growth. So we have to select a few more

Platform. As far as I know, the same content can be distributed on multiple platforms. Take a look."

Qi Nian opened the browser on his computer and showed him an article about new media and new media platforms. This article analyzed and compared commonly used new media platforms and suggested focusing on one platform and distributing to multiple platforms.

Go up.

“If a piece of content can be distributed to multiple platforms, it can achieve twice the result with half the effort,” Tian Shuangshuang said.

"Yes. How about it? Let's give it a try first."

"I don't have a problem. The key is do you have time? The company has just started and there are too many things to do. Wouldn't it be better to leave such things to others?"

Qi Nian said: "Yes. You are right. I wanted to leave this matter to others from the beginning. But I think marketing is the most important thing for our startup. So I'd better do it myself.

.When I was in college, I worked as a writer, helping others write articles and papers. I know the routines of this industry better than others."

"Hahaha. Brother Anian, you were once a gunman."

"That's necessary." Qi Nian was a little embarrassed, "It's not easy to make some pocket money. If self-media works well, it can produce results in one or two weeks. In this way, you can first use these new media

All platforms need to be registered. These all require business licenses. If legal person verification is required, I will verify it at that time. Once registered, we will start. You make one video a day, and I will write an article a day."

"Okay. So what's the content?"

"Any content will do. Because we don't know what kind of content has a lot of traffic. We can first research the hot spots on the Internet, including hot searches, etc. First, write according to the hot content. This method has advantages and disadvantages.

The advantage is that once recommended by the platform, there will be very large traffic. The disadvantage is that all self-media will rush to it. If the competition is too fierce, our content may be buried."

"That's true."

"No matter what, let's do a few issues this way first."

As soon as Qi Nian finished speaking, Tao Siya walked in.

Qi Nian said to Tao Siya: "You came just in time. Shuangshuang and I are discussing about doing self-media."

"We-media? Are those public accounts?"

"yes."

"That's good. We should have done it a long time ago."

Qi Nian said: "Why didn't you make suggestions earlier?"

"You are so busy, how can we have time to do this?"

"If you don't have time, you have to find time to do it. For our start-up company, marketing is a very important thing. Self-media must be done immediately. Aren't you accepting advertising? Do you have a photo studio and video studio there?"

"There are many photo studios, so I have to ask if I can use them for free. Video studios are very expensive, so I can talk to them."

Qi Nian said: "If you think it's expensive, then there's no need to talk. I'd better go to my school and find some junior students. Some of those people can program, some can design, some can draw animation, and some can audio."

For videos, it doesn’t cost much to find students to work part-time, and the quality is pretty good.”

Tao Siya laughed after hearing this: "You mean you worked so hard when you were in school, but you didn't make any money, right?"

Qi Nian laughed loudly: "Sister Siya is really like a dragon or a phoenix among people. I just said that, and you will understand what I mean."

Tao Siya pouted, then walked to the window and made a phone call.

Soon she came back and said: "There are free photo studios, but they are not big. They were renovated using a former tool room."

Qi Nian said: "It doesn't matter if it's small. What we want is small."

Tao Siya said: "You want a small studio, isn't there one at Yu Yao's place? Isn't she doing live broadcasting?"

"That's too unprofessional. It's okay for personal fun, but to do company marketing, it still needs to be more professional and business-like. Otherwise, Shuang Shuang and their big house can be reorganized into a room that is bigger than Yu Yao's room.

Woolen cloth."

"That's true."

"I'll get in touch and we can go take a look together sometime."

Qi Nian said: "How about you and Shuangshuang go watch it. If Shuangshuang thinks it's okay, I'll contact my juniors and find a few who can do video post-production."

After Tao Siya and Tian both left, Qi Nian began to collect hot information on the Internet. He planned to write an article of about a thousand words and publish it in a new media style to test the market's reaction.

It takes time to cultivate self-media. Qi Nian plans to start with the entertainment articles with the largest traffic. First, select the eight or nine mainstream accounts for testing.

Qi Nian's learning ability is still very strong. It took him two hours to read dozens of articles about self-media, and he also scanned the articles in each category on the ranking list. He also used the types of hot articles

An EXCEL table is used to make statistics. It includes the number of reads of the same article on various platforms, the total number of reads, the number of comments, the number of collections, the number of forwards and other information.

This is Qi Nian's consistent style. He is passionate about doing things and does it when he thinks about it. But before doing it, he will not be blind. Instead, he will spend enough time and energy to do research. Then he will judge the project again based on the results of the research.

Whether something is worth investing time, energy and even manpower and material resources to do.
Chapter completed!