359 The Alliance and the Defence
Many of the business management suggestions Qi Nian gave to the headquarters were raised, but they were like rocks sinking into the sea.
Qi Nian once called to ask colleagues from relevant departments of the headquarters. The colleague's reply was that the suggestion had been received, but it was impossible to reply clearly.
At the same time, Qi Nian also learned from colleagues at the headquarters that the headquarters receives thousands of business management suggestions every year, so it needs to be selected and then studied by the strategic planning department and business department. This process can be long or short.
Qi Nian also understands this very well. However, the market does not wait for others. The fierce competition makes it more difficult for the survival of Renshi outlets. This is not only the threat of Xundian Express outlets, but also other peers.
Now, not only the survival of outlets is threatened, but the express delivery industry itself is also threatened.
The express delivery industry is a network-type business form. It is not possible to build a express delivery company with capital investment. Many entrepreneurs and investors have wanted to build a new express delivery company, but almost all of them have failed. If you can build a express delivery company or make a small express delivery company bigger and stronger through investment, there are generally several common roads to choose from.
The first type is a logistics company, which starts from operating large logistics to comprehensive logistics.
The second type is that its own business is strongly related to express delivery companies, and in order to save costs, logistics companies have been established, such as electrical appliance manufacturers and supermarkets. Another type is more common, namely large technology and e-commerce companies.
The third type is companies with high-frequency distribution services in cities, and their distribution system in cities is highly consistent with express delivery. For example, takeaway companies.
Now, the above three forms are already impacting the express delivery industry. All of them list existing express delivery giants as the number one competitor. If they want to compete with express delivery giants, they must find the weak points of express delivery companies and attack them.
The first thing to attack is innovation. Express companies have many innovations, but it is difficult to turn around. Many innovations are released in media and are left behind after corporate publicity. New express companies basically start with business models and technological innovation. On the one hand, they can attack existing express companies, and on the other hand, they can gain the favor of the capital market.
The second is resource integration, mainly in the upstream and downstream of the express delivery industry chain.
Faced with many competitions, the cost advantage that express delivery companies do not have to worry about the most. Because the scale is there, the economies of scale are fully reflected in this industry. If new challengers cannot reach a certain scale, they will have no advantage in cost.
Therefore, for express delivery companies, competitors are peers in the short term; for express delivery industry, competitors come from outside the industry in the long term.
If a express delivery company does not revolutionize its own life, it will be destroyed.
Another major battlefield comes from the countryside.
Various express companies are shopping in the city, but they do not pay enough attention to the vast rural market.
Qi Nian has been in both cities and rural areas, and he is very familiar with the reality that the rural market has not fully developed. If this market is stimulated, its energy will be amazing. In addition, it is not just this market that can increase the express delivery industry, but also open up logistics channels between cities and rural areas and achieve benign interaction. This is also a very meaningful thing.
Qi Nian is an expert in this regard when it comes to how to expand express delivery business in rural areas.
When Qi Nian introduced his experience to his peers at the headquarters of Xundi Express, many people recognized Qi Nian and questioned the replication of his model. The geographical conditions in many rural areas were not as bad as Cundao. A sea turned Cundao into an independent kingdom, so that Qi Nian would not be affected by the outside world no matter what he did. Or vice versa, everything he did was actually to make an independent kingdom affected by the outside world. The business model outside the island could be successful as long as it was put on the island with the use of the use.
Many rural areas are actually not very different from cities except for their vast land and sparse population.
With such doubts, Qi Nian and the headquarter staff verified the replicability of their practical ideas and conducted pilot projects specifically in suburban areas where business development is difficult. Later, it was found that consciously guiding and disorderly expansion can indeed play a strong role. Acquaintance social interaction can indeed have a positive effect on rural areas.
But this is another business model. It is completely different from express delivery and has a completely different way of thinking and management. It puts forward high requirements for managers.
Qi Nian has the good habit of keeping a diary. Since he did express delivery, he began to write management notes. Therefore, he decided to come up with an idea of how to develop rural express delivery.
So he took out his previous management notes and looked at them one by one and formed a standard management model. Such management model is not for him to use by himself, but hopes to be shared with his peers.
The advice to the headquarters has included this management model for developing rural express delivery, and it is hoped that the headquarters can give them the opportunity to introduce management models to their peers.
Half a year after the cross-stock holding plan was implemented, the headquarters suddenly criticized the management model of Renshi. The criticism has its historical roots.
Many years ago, when express companies just emerged, provincial companies, municipal companies, county companies, outlets, etc. were all separate franchise companies. However, because the market size was relatively small at that time, many companies formed alliances in order to survive. Larger-scale companies slowly acquired small companies and gradually developed into large-scale companies. Their power was not only at its peak in the local area, but also had the strength to challenge the headquarters. Therefore, the so-called "reducing the vassals" action appeared in the express industry. No matter which express company it was, it was tragic to reduce the vassals.
The reduction of the vassals has greatly increased the strength of the headquarters and its control. For the headquarters, the total business volume of the five largest franchisees will not exceed 10%.
What Qi Nian is doing now is exactly the opposite of the fact that the express delivery industry was reducing the vassal states back then. Although he only formed an alliance for the interests of local franchisees, it also attracted the attention of the headquarters.
Criticism does not mean rectification, but criticism may lead to changes in the headquarters' policy to the region.
The headquarters’ worries are not redundant. Qi Nian has gradually gained a certain influence and a certain number of fans at Xundi Express. If the attempts he made are not subject to the headquarters’ constraints, others may imitate them. If the headquarters ignores them, then the possibility of the separatist rule of the princes may be the separatist rule of the princes.
Although Qi Nian's market is small, it is afraid of attracting the pursuit of franchisees in other large markets. In addition, Qi Nian's influence is also difficult to evaluate. If he extends his hands outside his market one day, how to restrict the headquarters will be a big problem.
Chapter completed!